Are you tired of sending out hundreds of LinkedIn connection requests and messages manually? Then it’s time to put your LinkedIn outreach on autopilot with LinkedIn automation software.
LinkedIn is a powerful platform for B2B sales and marketing, but it can also be time-consuming and tedious to manage the outreach manually. That’s why many sales professionals and business owners use LinkedIn automation software to streamline and optimize their outreach campaigns.
With LinkedIn automation software you can save time, and effort and put your sales outreach on autopilot while you take care of your other business activities.
It’s a great tool for solopreneurs, agency owners, small to large sales teams, etc. for lead generation via LinkedIn.
Now, before we go deeper into LinkedIn automation software, let’s take a look at the points we are going to cover in this article:
- What is LinkedIn outreach?
- What is a LinkedIn automation software?
- What is SmartReach LinkedIn Automation?
- How does it help you in lead gen?
- Is it worth the ROI?
So, let’s get started.
What is LinkedIn outreach?
LinkedIn outreach is the process of reaching out and connecting with prospects over the professional business network ‘LinkedIn’. It’s a cool technique to add more people to your professional network on LinkedIn.
But it’s not limited to lead generation purposes only. There are many other use cases such as recruiters widely using LinkedIn outreach for headhunting or SEO’s using it for backlink outreach.
However, for this article, we will be solely focusing on the lead generation aspect of LinkedIn outreach.
What is LinkedIn automation software?
LinkedIn automation software is an automation tool that lets you automate various LinkedIn tasks such as profile views, sending connection requests, sending personalized messages, sending InMails, endorsing prospects, etc.
There are tons of LinkedIn automation software out there the most well-known ones are Expandi, SmartReach.io, Linked Helper, etc.
Suggested reading: 6-Step LinkedIn Sales Sequence to Book Meetings in 2024
What is SmartReach LinkedIn Automation?
SmartReach is a sales engagement platform that provides advanced LinkedIn automation features, along with email and other channels, to help you reach your ideal prospects and convert them into customers.
SmartReach.io allows you to run LinkedIn outreach on full automation or semi-automation. Semi-automation is when all your planned LinkedIn activities show up in a task manager and need to be executed manually.
With SmartReach, you can easily create and manage your LinkedIn campaigns, send personalized messages to your target audience, and track your results. Whether you’re looking to generate leads, build relationships, or gain market insights, SmartReach has got you covered.
What makes SmartReach stand out in the crowd of LinkedIn automation software?
Not all LinkedIn automation software works the same. Some may offer basic features, such as sending connection requests and messages, but lack the flexibility, personalization, and analytics that are essential for successful sales engagement.
Here are some of the features that make SmartReach stand out from other LinkedIn automation software:
✅ Automated LinkedIn sequences for consistent engagement
SmartReach saves you time and effort by automating repetitive LinkedIn tasks, such as sending messages, Inmails, connection requests, and profile viewing.
You can create custom sequences with different steps and triggers, and let SmartReach handle the rest.
You can also set daily limits and delays to avoid spamming and stay within LinkedIn’s guidelines.
✅ Hybrid approach for flexible outreach automation
SmartReach gives you the flexibility to choose between manual and end-to-end automation for your LinkedIn outreach activities. You can automate only the part that your business needs, and keep the rest under your control.
For example, you can automate the initial connection request, but manually send the first message after the prospect accepts your request. This way, you can balance efficiency and personal touch in your communication.
✅ Personalized messaging at scale
SmartReach boosts your engagement rates by automating personalized LinkedIn messaging with the help of merge tags. You can use merge tags to insert dynamic variables, such as the prospect’s name, company, industry, ice breakers, domain, LinkedIn URL, or any custom field, into your message. You can also send each prospect different message copies using multiple merge tags that fit the scenario.
For example, you can send a different message to prospects who are CEOs, founders, or managers, based on their role. This way, you can make your messages more relevant and human, and increase your response rate.
✅ Timezone-based sending
SmartReach helps you reach your prospects at their peak engagement time, by allowing you to schedule your LinkedIn tasks based on their time zone. You can set up your campaign to send your InMails at the best time of the day for your target audience, regardless of where they are located.
This way, you can boost your open rate and response rate, and avoid getting lost in the inbox clutter.
✅ Task management made easier
SmartReach helps you monitor and analyze your daily LinkedIn activities, with the help of the task manager. You can see how many connection requests, messages, InMails, and profile views you have sent, received, and completed, and track your progress and performance.
You can also filter your tasks by status, date, campaign, or channel, and export your data to CSV or Excel. This way, you can gain insights from your data and optimize your strategy accordingly.
✅ LinkedIn prospect finder for network expansion
SmartReach helps you find and build a list of your ideal prospects, by providing you with LinkedIn Prospect Finder.
ProspectDaddy is a powerful prospecting tool that integrates with SmartReach, to search for your target audience on LinkedIn, based on various filters and criteria.
You can then export their verified information such as business emails, LinkedIn profile URLs, and other data sets to your SmartReach campaign or CRM, and start your outreach in minutes. This way, you can save time and money on lead generation, and focus on closing more deals.
It works like the way it has been shown in the video below.
✅ Multichannel inbox for unified communications
SmartReach helps you manage your prospect communication across multiple channels, by providing you with a multichannel inbox. You can easily access, read, and respond to your prospect replies from LinkedIn, email, and other channels, in one common inbox.
You can also use the shared team inbox feature, to allow multiple team members to access and respond to customer inquiries. This way, you can improve your prospect engagement, and query response time, and deliver a consistent & seamless customer experience.
✅ Deal forecasting for pipeline management
SmartReach helps you forecast your upcoming deals sourced via LinkedIn automation, by allowing you to mark your prospect replies based on different sentiments. You can categorize your replies as positive, negative, neutral, or not interested, and see how many prospects are in each stage of your sales funnel.
With its Opportunities Pipeline feature can also monitor which prospects are likely to convert, and which ones need more nurturing or follow-up. This way, you can prioritize your sales activities and focus on the most promising opportunities.
✅ Streamlined team access for collaboration
SmartReach helps you collaborate and coordinate with your team members, by providing you with streamlined team access. You can invite your team members to join your account and assign them different roles and permissions.
You can also share your campaigns, templates, and prospects with your team, and see their activities and results in real-time. This way, you can manage multiple campaigns using multiple LinkedIn accounts, without having to switch between different logins and platforms.
✅ One-click data import for simplified data sharing
SmartReach helps you integrate your LinkedIn automation with your other marketing tools, by providing you with one-click data import. You can easily download your campaign data to CSV, and import it to your CRM, email marketing software, or any other tool that you use.
You can also use SmartReach’s powerful APIs to generate custom reports and dashboards and automate your workflows as per your needs. This way, you can streamline your data management and leverage your LinkedIn data for your overall marketing strategy.
✅ Data-driven Insights for decision making
SmartReach helps you measure and improve your LinkedIn outreach results, by providing you with data-driven insights. You can analyze key metrics, such as acceptance rate, no. of messages sent, no. of connection requests sent, and identify your most engaged prospects.
You can also see which messages, subject lines, and calls to action are generating the most responses, and A/B test your campaigns to find the best-performing variations. This way, you can personalize your outreach for maximum impact and conversion.
Now that you know what SmartReach LinkedIn automation software is capable of, let’s examine how the tool can impact your business’s revenue.
Does SmartReach LinkedIn Automation provide a positive ROI?
In this section, we will explore the ROI aspect of SmartReach’s LinkedIn automation features and compare it with other LinkedIn automation tools.
Businesses that use SmartReach’s LinkedIn automation features have seen a significant increase in their sales and lead generation efforts. For instance, Remote Force, a fast-growing digital marketing agency catering to the financial services and technology industry, used SmartReach’s LinkedIn automation and cold email outreach to help close a $6 million deal.
SmartReach’s LinkedIn automation software features continue to help businesses achieve the following:
✅ Increased productivity
SmartReach’s LinkedIn automation features help businesses save time by automating various aspects of their LinkedIn outreach activities. This allows sales teams to focus on high-value deals and prioritize their outreach efforts.
With SmartReach’s LinkedIn automation features, businesses can send personalized messages to their prospects at scale. This helps businesses build stronger relationships with their prospects and improve their chances of converting them into customers.
✅ Higher response rates
SmartReach’s LinkedIn automation features help businesses reach out to their prospects at the right time and with the right message. This has resulted in higher response rates and better engagement with prospects.
✅ Better ROI
SmartReach’s LinkedIn automation features have helped businesses achieve a better return on investment (ROI) by generating more leads and closing more deals. Some businesses that use SmartReach LinkedIn automation with the recommended best practices have seen an average ROI of up to 300%.
SmartReach’s LinkedIn automation features are not the only ones available in the market. Other LinkedIn automation tools such as Expandi, PhantomBuster, etc. also offer similar features. However, SmartReach’s LinkedIn automation features stand out due to their ease of use, reliability, and effectiveness.
6 simple steps to start using SmartReach LinkedIn automation
Let’s look at how using only 6 steps you can create a LinkedIn outreach campaign instantly and start reaching out to prospects.
Step 1) Campaign Creation
Start by creating the campaign of your choice. Give it a distinct and specific name and select the owner of the campaign.
Step 2) Add channels and particulars of the campaign
You have the option to choose any channel for your outreach, but since we are discussing LinkedIn automation, let’s take LinkedIn as the channel for communication. This is the step where you select full LinkedIn automation or semi (Manual)
Step 3) Add Prospect
Add the prospects that you are going to target through this campaign. You may add them manually or by importing a CSV document. You could also use ProspectDaddy and export prospect data directly to your campaign.
Step 4) Connect your LinkedIn account
In this step, connect your LinkedIn account with your SmartReach plan and set up the limit of automation you want. It is always recommended to go with a lower number and eventually ramp it up weekly.
Step 5) Set campaign schedule details
Now set the campaign details, such as the time frame your outreach activities will be performed, the fallback timezone you want the campaign activities to run, and the holiday calendar for giving your campaign a pause.
Step 6) Hit ‘Start’
Now the final step, hit the green ‘start’ button on your campaign screen, and boom! You are all set to say goodbye to your manual LinkedIn activities for lead generation.
Now for those of you who want to run a manual outreach using SmartReach LinkedIn software, just follow these additional steps for configuring and starting your 1st LinkedIn manual campaign.
How to execute a SmartReach semi-automation LinkedIn campaign?
Please note that connecting your LinkedIn account for outreach, adding a list of prospects, setting up outreach limits, etc. remains a pre-requisite for this manual campaign as well.
To start running a smooth LinkedIn manual and automated outreach install Sales Linked Automation from Chrome Web store.
After that follow the steps shown in the video below.
Wanna practice and check out if it works for you?
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Conclusion: SmartReach LinkedIn automation software
In conclusion, SmartReach’s LinkedIn automation is a powerful tool for businesses looking to scale their LinkedIn outreach efforts and generate more leads.
Businesses use SmartReach LinkedIn automation to find and build a list of prospects along with their LinkedIn profile URLs and then engage with them via outreach activities like profile views, connection requests, and sending messages or InMails.
By using SmartReach’s LinkedIn automation software features, businesses can increase their productivity, improve personalization, achieve higher response rates, and achieve a better ROI.