We're a fast growing digital marketing agency. Initially we started out as a telemarketing business and later transformed into more digital marketing lead generation over the last 18-24 months.
We are about 3 years old, primarily focussed on business-to-business lead generation.
We still use Facebook and Google to drive leads as well. We are based out of Byron Bay, Australia. We have clients currently, in five countries, US, Canada, UK, Europe, Australia and New Zealand.
Well, they're looking for results. They want return on investment.They want good warm leads that convert into clients. They don't care through which channel we get them the leads. Whether it's through email or through LinkedIn or Google, as long as it's a good, warm, qualified lead. That's really what they're looking for.
At the moment we have got around about 35 active clients, we're kind of just at the point now where we're hiring. So, as we speak now, I've got potential employees doing some tasks for me so I can assess them and get some new hires on board so that we can continue to grow. We can serve around 48 clients which is where our infrastructure kind of taps out at the moment. So we are looking to get some more help and grow the business a little bit in terms of support, and then we can look at taking on more clients.
LinkedIn, Facebook and Google lead generation is very competitive in some industries, resulting in lesser results in some cases, however our cold email outreach consistently continues to deliver and remains a crucial part of our strategy.
We typically, generate leads using multiple channels. But the one that's working wonders for us is using cold email outreach via SmartReach.io in conjunction with LinkedIn.
We use LinkedIn to find prospects on the LinkedIn database. Once you connect with these people, you are establishing a social connection. We then use this connection for our email outreach on SmartReach.io and this part of our strategy certainly helped us cut through the noise that is often found on LinkedIn.
The communications that they get through SmartReach.io are aligned with our outreach on LinkedIn. We do that using a customized API tool which integrates with Zapier and SmartReach.io. That saves us a lot of time.
And being able to connect up those various applications makes it cost effective and gives us that flexibility to price our services competitively. Otherwise, one can imagine the pains of running thousands of activities every month and having to manually transcribe and unsubscribe and doing things like that, it really adds up. So the whole automation piece makes this possible.
Since late 2018.
So I personally tested Mailshake, Woodpecker and I've had a look at Active-campaign. The reason why I chose to go with SmartReach.io was that it was easy to connect Non gmail accounts. So you know, those other email providers, it was easy to connect gmail but if you are running an outlook or office 365 or a custom domain, it was just a hassle. With SmartReach.io, I just found it easy with the kind of the popup that you guys had, you know, you can still select which type of account. It seemed fairly straightforward. It was clearly designed for the type of outreach that we were looking to do whereas MailChimp wasn't.
So it's kind of good having that education and, yeah, just really happy with the product. It seems to work all the time and it's been reliable so far. We have no complaints at all.
When we were testing the outreach part, we tested a number of other tools. We did have a number of our clients on mailchimp.
The growth was down to our own lead generation activities. We use SmartReach.io together with LinkedIn as part of our methods to generate leads for ourselves just as we do it for our clients.
We use G-suite and have a hubspot integration, and we generate cold outreach through SmartReach.io. As soon as someone comes back on our email, we reply and it is automatically added to our CRM. So it's really well automated.
Put your email outreach on autopilot and reach out to more potential customers, partners or employees.