FlyTech Consistently Hits a 67% Connect Rate to Book More Meetings
At FlyTech, an innovative growth agency in New York City, the leadership was driven to achieve higher meeting bookings, optimise software usage, and drive more demos booked and deals closed for their clients. Their strong focus on empowering B2B SaaS companies worldwide led them to revamp their sales outreach strategies for greater client success.
To achieve these ambitious goals, FlyTech sought the transformative power of SmartReach.io, a potent sales engagement platform. Their mission was clear: increase productivity and shorten ramp-up time for clients to maximise revenue.At FlyTech, an innovative growth agency in New York City, the leadership was driven to achieve higher meeting bookings, optimise software usage, and drive more demos booked and deals closed for their clients. Their strong focus on empowering B2B SaaS companies worldwide led them to revamp their sales outreach strategies for greater client success.
Understanding the importance of working efficiently and optimization in their sales approach, FlyTech embraced SmartReach.io to streamline messaging, expand their reach to prospective customers, and ensure seamless software usage. The result? FlyTech's teams gained valuable insights and improved their ability to generate more booked meetings, contributing to their clients' success in a competitive market.
More About FlyTech
FlyTech acts as a growth partner for its clients to create a consistent pipeline by reaching prospective customers across digital channels - from email to paid advertising. An agency that helps organisations generate revenue mainly through outbound sales outreach. They specialise in targeted and cross-channel demand generation, aiming to drive growth.
They create engaging inbound campaigns to attract potential buyers with compelling offers and also send personalised messages to reach prospects who are already interested.
FlyTech focuses on SMBs, and entrepreneurs, working to generate success for their clients by targeting thousands of potential leads every month to book product discovery calls or demos.
FlyTech focuses on SMBs, and entrepreneurs, working to generate success for their clients by targeting thousands of potential leads every month to book product discovery calls or demos.
Meet Dean Shapero
Dean Shapero, CEO and Founder, the driving force behind FlyTech's growth. Dean, is a seasoned CEO with a strong background in marketing, data strategy, and programmatic management. At FlyTech, he excels in building pipelines through targeted cross-channel marketing. Previously, as the founder of Loginhood, Inc., Dean pioneered a privacy-centric marketing software platform. During his time at Hearst, he led the creation of the largest media-based first-party data warehouse in the US.
The SmartReach team had a chance to speak with Dean and learn about his experience with SmartReach.
Dean Shapiro
CEO, FlyTech
As an agency owner, Dean needed a reliable platform which would help him achieve his meeting booked deliverables consistently.
His current use of SmartReach.io to execute successful email outreach campaigns, and campaign success and his journey with SmartReach.io which has been discussed below.
Challenge: Managing a Diverse Client Pool and Reduced Outreach Efficiency
Before implementing SmartReach.io, FlyTech faced significant challenges with their outreach efforts.
One major issue faced by his Head of Campaign Delivery was managing diverse client accounts, which proved to be a daunting task. The previous software they used hindered efficiency given it was not self-intuitive and lacked the necessary features that an agency like FlyTech needed. This resulted in difficulties reaching their target audience and low open and click-through rates. Moreover, their manual outreach processes were time-consuming, further exponentially increasing their struggles.
This resulted in difficulties reaching their target audience and low open and click-through rates. Moreover, their manual outreach processes were time-consuming, further exponentially increasing their struggles.
SmartReach gives us a straightforward view, along with key metrics like which prospects are clicking on different links
Dean Shapiro
CEO, FlyTech
Solution: Streamlined Workflows, Improved Email Deliverability and Detailed Customer Insights led to an exponential Boost in Productivity
As the CEO of a growth agency, Dean recognised that email deliverability is crucial for their success as it directly influences the effectiveness of their outreach campaigns. Ensuring that their emails reach their intended recipients' inboxes is vital for engaging potential leads and driving conversions. Any missed deliveries or spam placements could jeopardise FlyTech's efforts in creating personalised and impactful messages, leading to missed opportunities in connecting with prospects.
With over a hundred thousand prospects contacted to date, along with 35+ clients and 20+ team members, FlyTech has achieved an exceptional average open-rate ranging from 63% to 75%, far surpassing industry standards.
The SmartReach platform has played a pivotal role in allowing FlyTech to efficiently manage their resources and clients, enabling them to achieve their organisational goals.
By leveraging SmartReach.io, FlyTech’s Campaign Delivery Managers now seamlessly rotate domains and email addresses, ensuring deliverability for their clients.
By leveraging SmartReach.io, FlyTech’s Campaign Delivery Managers now seamlessly rotate domains and email addresses, ensuring deliverability for their clients.
"With SmartReach's help, we can seamlessly rotate new domain & email addresses for clients to ensure deliverability," exclaimed Dean.
As a business owner who drills down into data and insights, Dean gets detailed reports that help him improve how his team communicates with prospects, making their messaging more effective. The high deliverability rates maximise the impact of FlyTech's email outreach, driving success for their B2B SaaS clients.
"Just by switching our sales engagement platform, we achieved meeting rates of 3-5% for clients, leading to successful campaigns and closed deals,"
Dean proudly stated
Result: Amplified Reach and Thriving Deals
FlyTech used SmartReach.io to gain a competitive advantage, and it made a big difference in their outreach efforts. They could run more outreach campaigns and reach more people, thanks to the platform's affordable cost and automation features.
Dean emphasised, "SmartReach is much more cost-effective than other platforms we’ve used," allowing them to manage more email addresses per client, ultimately leading to heightened success.
In the pursuit of success, being an agency owner, Dean values data privacy and security. They appreciated SmartReach.io's commitment to upholding industry standards, including SOC-2 and Google's OAuth Assessment. By prioritising data protection, SmartReach.io enabled FlyTech to maintain trust with their clients, establishing themselves as a reliable and responsible growth agency.
SmartReach's prompt and responsive assistance is invaluable for FlyTech's smooth operations.
"I never go more than a few hours without a response. SmartReach is responsive and very pleasant to work with,"
says Dean
FlyTech wholeheartedly recommends embracing the power of SmartReach.io for businesses seeking growth and success.
Dean advises, "Focus on the ease in setting up multiple clients (and multiple email addresses per client). This allows increased deliverability and volume, making your clients more successful with their outreach campaigns."
With advanced personalization and analytics at your fingertips, you can elevate your campaign success to new heights during trials. Unlock the potential of SmartReach.io and experience unparalleled results as FlyTech did. Embrace the simplicity, embrace the success!