Multichannel Outreach Templates to Streamline Communication

The cost of inconsistent communication in sales is detrimental. To avoid communication chaos, using multichannel outreach templates is recommendedinevitable. They save time and ensure messaging consistency for your prospects to have a unified brand experience. 

They provide a structured framework for communication, making it easier to convey key information and maintain professionalism. 

Templates also facilitate adaptability, allowing customization for different audience segments and campaign objectives.

Using multichannel outreach templates, you can measure and optimize your outreach efforts more efficiently, leading to more impactful and successful outreach.

Bonus Tip: At the end of this module, we tell you how to use AI to write multichannel templates that convert into sales inquiries. Click here to skip and go to the bonus tip section.

The Importance of multichannel outreach templates

Let’s start with understanding the challenges faced by teams that don’t use templates and then dive into how it will make your life simpler.

Managing Multichannel Outreach Without Templates

Inconsistent messaging: Without templates, ensuring consistent messaging across different channels becomes challenging. Each communication piece may vary in tone, style, and content, leading to a disjointed brand image and confusion among the audience. By adhering to predefined templates, you can reinforce brand identity, instill trust, and foster brand recognition among the audience.

Time-consuming: Creating unique content for each channel from scratch is time-consuming and resource-intensive. You spend valuable time reinventing the wheel instead of focusing on strategic campaign elements and audience engagement. With reusable templates, teams can eliminate repetitive tasks, optimize workflows, and allocate resources more effectively.

Difficulty in scaling: Scaling outreach efforts without templates is hard. As the volume of channels and target audience grows, maintaining a personalized yet cohesive approach becomes increasingly complex and prone to errors. You can easily adapt templates to cater to different audience segments, channels, and campaign objectives, ensuring a seamless experience for diverse audiences at scale.

Multichannel outreach templates play a pivotal role in overcoming the challenges of managing your outreach campaign. They empower you to deliver consistent, efficient, and scalable campaigns and drive better engagement, conversion, and ROI.

Components of an Effective Multichannel Outreach Template

Creating an effective multichannel outreach template requires careful consideration of key elements to ensure maximum impact and engagement across various channels. 

Here are the essential components that should be included:

• Value proposition: Clearly communicate the value proposition of your product or service within the template. Highlighting the pain faced, key benefits and unique selling points helps capture the recipient’s interest and encourages further interaction.

• Personalization tokens: Incorporate personalization tokens to customize messages based on recipient data such as name, company, or previous interactions. Personalized content resonates more with recipients and increases the likelihood of engagement.

• Clear Calls-to-Action (CTAs): Include clear and compelling CTAs tailored to each specific channel. Whether it’s directing recipients to visit a website, download a resource, or schedule a consultation, CTAs should be action-oriented and relevant to the channel’s context.

• Visual elements: Incorporate visually appealing elements such as images, videos, or graphics that are optimized for the specific platform or channel. Visual content enhances engagement and helps convey messages more effectively, especially on social media platforms and email campaigns. (However, any visual element should not be included in the first step of communication to adhere to the spam guidelines.)

• Social proof: Whenever applicable, include social proof elements such as testimonials, reviews, or case studies to build credibility and trust. Social proof reinforces the value of your offering and reassures recipients of its quality and reliability

Incorporating these key elements into your multichannel outreach templates allows you to create compelling and impactful messages that resonate with your audience across various channels.

Framework for multichannel templates

Prospects are bombarded with automated communication across channels, and they are unreceptive to everything that even remotely resembles spam. The template can stand out in the crowd. 

Credit: Originally posted by Thibaut Souyris on LinkedIn

Multichannel outreach templates examples

Here we shall discuss various template examples for each channel such as, email, LinkedIn, calling, and WhatsApp to give you a thorough understanding of how to create one.

Email Templates

The use case: An SDR saw the prospect’s comment on LinkedIn where he was asking how to deal with outreach with only 5% delivery rate. The SDR picked the cue from there and reached out to him now. 

Subject: Get better with your email deliverability

Hi [first_ name],

I noticed your recent comment on LinkedIn about the challenge of dealing with a low delivery rate in outreach. 

I think I’ve got a solution for you. 

Our platform is designed to optimize outreach efforts, ensuring higher delivery rates and better engagement.

I’d love to discuss how our solution can address your concerns and improve your deliverability rate.

Let me know if we can hop in for a quick chat this Friday!

Best regards,

[Your Name]

[Your Position]

[Your Contact Information]

[Your Company]

Follow Up template

Hi [first_ name],

Hope you’re doing well!

I think it might be just the right thing for me to share with you. 

One of our clients who had similar issues with email deliverability achieved a 23% deliverability mark in less than two weeks after using our solution. 

Let me know if we can catch up for a 15-minute chat.

Best regards,

[Your Name]

[Your Position]

[Your Contact Information]

[Your Company]

Get additional information on email templates from our cold email masterclass. 

Linkedin Templates

LinkedIn connection request template (Using the same use case)

Hi [first_name]

Saw your recent comment on LinkedIn about the challenge of low delivery rates in outreach. As someone specializing in sales engagement solutions, I believe I can offer some help. Care to connect?

Regards

[your_name]

Now let’s assume the prospect has accepted the connect request. Now the SDR is sending another LinkedIn message offering the solution.

Hi [first_name],

Thanks for accepting my request!

You have some email deliverability issues I can help and make your outreach achieve better results. 

I’d love to discover more about this from you and looking forward to connecting with you for a quick chat around this week

Regards

[your_name]

Calling template

Use case: After the prospect engaged with your cold email

SDR: Hello [first_name], it’s [your_name] reaching out from SmartReach.io. I noticed that you opened an email from me on (day). 

I’m wondering if you’d be open to learning more about our offering. Do you have a few minutes?

[Prospect responds affirmatively]

SDR: Before I dive into the ideas I’ve brainstormed for you, may I pose a few questions to better grasp your outreach challenges?

If “yes,” (Proceed to ask qualifying questions)

Cold calling Follow up

SDR: Hi [first_name] I’m [your_name]. Further to our last conversation, as promised to craft a customized solution for your need, here I’m to offer you the solution.

Did you get some time to spend?

Prospect: Yes! Go on.

SDR: Start with the pitch.

WhatsApp template

Use Case: The prospect had already conversed on LinkedIn and asked the SDR to connect with him on WhatsApp

Hi [Client’s Name],

I’m [first_name] from [your_company].

Connecting with you on WhatsApp as per our conversation on LinkedIn.

I have been thinking over your problem areas and need to understand your requirements better. 

Let me know when we can connect for a quick chat or a call.

Regards

[your_name]

WhatsApp Follow up 

Hi [first_name],

Just wanted to find out if we can catch up this Friday for 10-15 mins.

Thanks,

[Your Name]

Multichannel outreach templates best practices

Multichannel outreach templates are vital for engaging diverse audiences across platforms. Employing best practices ensures streamlined communication, enhances engagement, and drives results.

Here are some best practices with an operational focus:

Merge tags for personalization: 

Use merge tags or dynamic fields in templates to personalize messages automatically with recipient-specific details like their name, company, pain points, solution, etc or industry. This saves time for SDRs, allowing hyper-quick personalization without any manual interventioncustomization.

Template libraries: 

Create a centralized template library for easy team access, ensuring consistent messaging and avoiding duplicate efforts. Regularly update and optimize templates using performance data and feedback.

Template customization options

Offer SDRs customizable templates for various sales stages, segments, and use cases. This ensures tailored messaging while maintaining consistency.

Template usage guidelines 

Establish guidelines for template usage, including best practices for personalization, follow-up, and channel-specific strategies, to help SDRs maximize their effectiveness.

Integration with CRM and sales tools 

Integrate template management with CRM and sales tools for seamless access within SDRs’ workflow. This streamlines processes and enhances tracking for improved performance insights.

Sales engagement software like SmartReach.io allow you to create, host, share and track performance of multichannel templates.

Version control and updates

Utilize version control to track template changes, ensuring SDRs always have the latest versions. Notify the team of updates and offer guidance on effective usage.

Feedback mechanisms

Create feedback channels for SDRs to suggest template improvement or new ideas. Regularly gather and implement team feedback to enhance templates and foster collaboration.

Bonus Tip: How to use AI to write your multichannel template

Creating templates with SmartReach built-in AI is fun and it saves time. All you have to do is select your prospect profile from the template dropdown, select your use case and it’s done. You will have your template written as per your need. You can also make changes in the templates for hyper-personalization. 

Final thoughts

Multichannel outreach templates are pre-designed formats used to reach out to individuals or groups across various communication platforms simultaneously. 

These templates typically include elements such as subject lines, body content, and calls to action tailored for emails, social media messages, phone calls, and other channels. 

They aim to streamline communication efforts and ensure consistency across multiple channels while maximizing engagement and response rates. 

By using multichannel outreach templates, you can efficiently communicate your messages to diverse audiences across different platforms, enhancing outreach effectiveness.

In our next moduel we shall discuss how all these interactions can be tracked in CRM and with what KPIs. So, keep clicking, keep exploring!