Is Video Prospecting Gaining Popularity?

Video Killed the Radio Star

This is true for video even today. It is making a killing where responses are concerned.

A Vidyard report suggests that video prospecting emails have a 26% higher open rate and a 21% higher click-through rate than traditional text emails. 

Let’s see what Srba thinks about video prospecting

Some might find this awkward, as you may have never heard of video prospecting so let us understand 

What is video prospecting?

Video prospecting is a great method to connect with prospective clients by using videos to engage with them. You can send these videos through various channels like email, LinkedIn, sales platforms, or even text messages. 

The beauty of video prospecting is that it adds a personal touch to your outreach, and a good video intro makes it easier to build relationships with potential customers. It’s like talking to them face to face but through the power of video.

Example of Video Prospecting

Watch this. It is fresh, young, and alive

Tips to create effective video prospecting messages

  • Keep your videos short and to the point. Aim for 60 seconds or less.
  • Personalise your videos by mentioning your prospects name or company.
  • Focus on providing value. Explain how your product can help them achieve their goals or solve their problems.
  • Use a strong call to action by telling them what you want them to do next, such as visit your website or schedule a demo.

Is it worth the effort?

The ROI on video prospecting pays off faster than expected. It’s a highly effective way to connect and build meaningful relationships. 

Here are the key advantages of video prospecting:

  • Higher Open and Click-Through Rates: Videos are more captivating, which makes people more likely to open and engage with your message.
  • Personalized Outreach: Videos enable you to add a personal touch by addressing your prospects by name and speaking directly to them. This builds trust and rapport with potential customers.
  • Demonstrate Value: Videos are an excellent tool to showcase value. You can visually explain how your product works, highlight its benefits, and answer common questions, making it easier to understand what you offer.
  • Giving a Human Touch: You can express your brand’s personality through videos. This connection helps you establish a more genuine relationship.

Which are the top tools that provide video prospecting?

VidyardHippo VideoLoom
GongDriftDubb
ClariTavusPotion
BonjoroSendsparkSalesLoft

Tips for choosing the right video prospecting tool

  • Consider your needs and features that are important to you. Do you need an editing option? Do you need personalization features? Integration with CRMs?
  • How much are you willing to spend?
  • See what other users have to say about different video prospecting tools. Particularly, reviews on the best AI video generators can provide insights into their efficiency and user satisfaction.
  • Most video prospecting tools give a free trial. so that you can try them out before you commit to a paid subscription.

What are Srba’s thoughts on video prospecting?

Srba highlights the growing significance of Voice and Video Prospecting. With the overwhelming influx of cold emails and digital communication, standing out from the crowd has become a Herculean task. 

He stresses on the fact that Voice Prospecting and Video Prospecting provide a fresh and more humanized approach to connect with prospects. Voice Prospecting allows prospects to hear your voice and tonality, forging a more personal connection, while Video Prospecting takes personalization a step further by allowing prospects not only to hear but also to see you. 

This enhanced level of personalization resonates on a deeper level with prospects, making your cold outreach more effective and engaging. These methods serve as valuable extensions to traditional channels like emails, LinkedIn, and cold calls, offering a unique and compelling way to capture your audience’s attention and drive better results.

Video prospecting is not a magic bullet. It takes time and effort to create effective video prospecting messages. However, the benefits of video prospecting can be significant, and it is a strategy that can help you improve your response rates

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