SmartReach Agency Features To Consistently Hit Client Deliverables

Every B2B lead generation agency intends to grow without adding up any additional costs. 

Every B2B lead generation agency aspires to achieve a 25% growth rate every quarter. This ambitious goal entails acquiring more clients and increasing revenue from existing ones. However, attaining this growth is no simple feat. 

Agencies are constantly searching for efficient processes to scale lead gen activities and seeking tools that enable them to accomplish more work with a smaller team. Despite their efforts, they encounter a multitude of challenges along the way, making this endeavor incredibly demanding and complex.

Challenges such as; the pressure of delivering high-quality leads, maintaining a steady flow of leads for your sales pipeline, targeting the right audience,  channel saturation, and measuring metrics are few to deal with.

Imagine you need to hit a client deliverable of 100 meetings booked per month, but you’re struggling to maintain a steady flow of high-quality leads to meet that target. This challenge arises because you’re sending fewer emails because your sending costs are high. Its a no-brainer that to book more meetings, you’ll need to scale your email outreach efforts consistently and significantly. 

But how?

In this article, we’ll touch on the key SmartReach agency features that will help your agency 

1. execute the perfect outreach strategy to get higher engagement rates
2. enable each team member to manage more clients efficiently
3. analyze their efforts and share the same with clients

SmartReach agency features: What’s in it for you?

Depending on the agency requirements we are offering features under 3 segments specifically relevant to lead gen agencies.

1) Scale your campaigns 

2) Manage more clients with smaller teams 

3) Agency performance analysis

Scale your campaigns

List of other features

• Managing more clients with smaller teams
• Simple switch to manage multiple clients
• Ease of managing multiple inboxes
• Shared inbox
• Prospect management
• Roles-based permissions
• CRM integrations per client
• Agency performance analysis
• APIs & webhooks
• Campaign dashboard
• Reply sentiment
• Opportunities pipeline

Now let’s take each one of these features and see how SmartReach Agency features can help your lead gen agency to scale and get more without inflating your costs.

Scaling cold emails

Unlimited Sending Emails

SmartReach gives your agency the flexibility of prospect-based pricing. This means you could add unlimited sending emails without worrying about per-seat cost. 

Lately, businesses sending over 100 emails/day have been flagged. With unlimited sending emails you can send fewer emails per day per account. 

Imagine the difference in deliverability when you send 500 emails per day per sending email account and if you send 50 emails per day from 10 sending email accounts.

Inbox rotation

Reach thousands of prospects daily without having to duplicate your campaigns with inbox rotation. Distribute email sends across multiple email inboxes or domains instead of relying solely on a single sending email address.

Improve your email deliverability and scale campaigns with ease.

So if your agency reps were sending 300 to 500 emails from one email account; now they could add multiple sending email accounts (let’s assume they add 10 sending emails) to a campaign at no extra cost. This way they’ll send 30 to 50 emails per email account. 

SmartReach lets you add a different receiving email address to campaigns, this way when you add 25 sending emails to a campaign, you get all replies from them at one place.

Prospects timezone-based sending

Engage with prospects worldwide, catering to their individual time zones.

Imagine reaching out to prospects across various time zones. With SmartReach’s advanced scheduling feature, you can now send emails tailored to each prospect’s specific time zone.

Sending holiday calendar

Most agencies we’ve dealt with have prospective clients spread across the globe. Manually keeping track of country-specific holidays and pausing campaigns for all clients on these days is operationally heavy.

With SmartReach’s Holiday Calendar feature, you can manage this automatically. You simply create a country wise holiday calendar and pause your campaign on those occasions. This way you you avoid sending emails on holidays. No manual intervention needed. 

Email warmup

Email warm-up is crucial for ensuring the success of outreach campaigns, especially for agencies. 

Email accounts used for cold email are bound to go bad after consistent cold emailing. And hence agencies need to warmup their sending email accounts at all times. This ensure your emails dont end up in spam.

While many outreach platforms require separate charges for email warm-up, SmartReach offers this feature as part of its package, saving your agency from additional expenses. 

SmartReach agency plan lets you warm-up upto unlimited email accounts for free. 

Most tools will let you warm up 5 to 10 emails.

Email verification

Ensuring the accuracy and validity of email addresses is crucial for successful email outreach campaigns. By verifying the workability of all email addresses before sending emails, you can minimize bounce rates, enhance deliverability, and maintain a positive sender reputation. 

On starting a campaign, SmartReach auto-verifies every email address before sending. The bad ones show up in an “Errors” section and only verified emails are sent out.

Yes, this is absolutely FREE and part of the Cold Email plan. 

All other tools charge you for email verification.

Spintax

The syntax for generating multiple unique email variations involves using curly braces { } to include different options or phrases.

The system will randomly select one word or phrase from within the curly braces when sending each email. Spintax helps personalize emails and adds variety to the message while reaching out to recipients.

Let’s look at an example

Original subject line:

{%spin%}Hey|Hi|Hello{%endspin%} {{First_Name}}, {%spin%}I have|We have{%endspin%} an exciting opportunity for you!

Possible variations:
Hi John, I have an exciting opportunity for you!
Hello Jane, We have an exciting opportunity for you!

ESP matching

Sending emails from matching ESPs, like Gmail to Gmail or Outlook to Outlook, refers to aligning the sender’s email service provider (ESP) with the recipient’s ESP. 

When the sender’s and recipient’s ESPs match, it can enhance email deliverability and improve the chances of emails reaching the inbox rather than being flagged as spam. 

SmartReach lets you add emails from multiple ESPs to campaigns. It then identifies your prospect’s ESP and sends an email from a similar ESP.

This alignment creates a sense of familiarity and legitimacy, as emails from the same ESP are more likely to be recognized and trusted by email servers.

Domain safety limits

Domain safety limits help prevent email abuse, an essential aspect for every lead generation agency. By adhering to these limits, you can avoid being flagged as spam senders by ESPs. 

Most sales agencies focus on account-based sales targeting multiple prospects from an account. SmartReach lets you set daily and weekly limits for prospects to be contacted per organization.

You could also can set daily and weekly sending limits for each email account, allowing your agency representatives to focus on personalization and scaling efforts, while SmartReach handles the task of monitoring limits.

By staying within the limits you can grow your reputation and deliverability rates which you can showcase for onboarding new clients.

Personalization (merger tags & custom columns)

For agencies looking to scale their outreach efforts, manually personalizing each email can be a time-consuming. 

With SmartReach, agencies can create custom columns tailored to different prospect segments or criteria, and then add them to campaigns using merge tags. 

This allows for dynamic content insertion without the need for individual customization, saving time and streamlining the outreach process.

AI content generator

AI content creation is a savior for those operating in non-English native countries, targeting audiences in regions like the US, UK, and others. 

By inputting audience details and customizing email type, style, and structure, these agencies ensure that their emails align with the linguistic nuances and cultural preferences of their English-speaking recipients. 

With options to generate multiple versions and use AI tools for refinement, SmartReach’s AI content creation drives compelling email campaigns.

Moreover, agency reps can get AI-recommended responses to prospect replies based on the email thread. 

This is a major productivity booster as drafts and templates are now created in minutes.

Other email deliverability

With our advanced cold email scheduler, each email is sent individually rather than in bulk,. 

Users can customize the time interval between emails, promoting a natural and non-spammy cadence. Our automation gradually scales up the volume of emails sent to new domains or addresses, preventing sudden spikes that could trigger spam filters. 

Additionally, SmartReach provides a free SPAM test report to identify any domain setup issues, such as DKIM, DMARC, and SKIM, offering clear guidance on how to address and resolve these issues for optimal email deliverability.

Scaling LinkedIn outreach

Discover the power of scaling LinkedIn outreach with our cutting-edge strategies and tools. Maximize your reach, engagement, and conversions with tailored solutions for your LinkedIn outreach. 

In case you are looking for only LinkedIn as a channel and do not want to pay for other channels then reach out to our support team and we might just be able to cater to your demand.

Full LinkedIn automation

With features like auto-status updates, all scheduled tasks are effortlessly monitored, ensuring optimal efficiency in outreach campaigns. You can also customize connection requests to your target audience.

Once you set the automated Linked campaigns all you have to do is to find prospects and upload the CSV file and put your campaign on auto-pilot mode saving your reps valuable time. 

Full LinkedIn automation comes as an addon of $49 per LinkedIn account. Talk to our expert to learn more.

LinkedIn prospect list builder

Build your prospect list with smart tools that simplify the process of finding and connecting with high-quality prospects on LinkedIn. No more manual searching and you can have an effective lead-generation process in place. 

With ProspectDaddy, you can effortlessly discover your ideal audience, helping you expand your network and drive business growth.

Scaling cold calling

Many agencies specialize only in cold calling and need calling software with a power dialer for experienced reps and features like scripts and quality evals to train new reps. 

SmartReach PowerCaller provides it all. With access to calling numbers in nearly 200 countries, SmartReach simplifies campaign initiation via its seamless extension integration. 

In case you are looking for only calling as a channel and do not want to pay for other channels then reach out to our support team and we might just be able to cater to your demand.

PowerCaller

SmartReach power dialer facilitates focused calling bouts with options to add call sentiments for every call made. You also get a detailed report of calling activities with these call dispositions.

Calling could be done via the extension or our mobile app which facilitates on-the-go accessibility

PowerCaller comes as an add-on of $19 per calling number. You would also need to add Twilio calling credits which are used for adjustment towards other costs like buying a number, voice call charges, call recording, etc

During the 14-day free trial period, users receive $5 free credit to test our calling software.

Other PowerCaller features

Using SmartReach’s PowerCaller sales reps can efficiently tackle their daily cold calls, ensuring a focused approach and maximizing productivity.

Campaign Call Scripts empowers reps to stay on track and deliver effective sales pitches consistently.

You can redirect calls to your mobile device with Call Forward, ensuring you never miss important callbacks while on the move.

With Listen, Barge-in & Whisper functionality, supervisors can provide real-time coaching during live calls to address concerns and close deals effectively. 

Also, the Call Task Manager helps streamline calling tasks, providing timely reminders and flexibility for scheduling.

Managing more clients with smaller teams

With SmartReach’s automation features, you can handle a larger volume of leads with a smaller agency team – that’s the power of our automation. Plus, features like CRM integration, workflow automation, and real-time analytics make collaboration and teamwork super easy. 

So, how does this help you? 

Well, with SmartReach, you can scale your operations without bulging your overhead costs. That means managing more clients and boosting your revenue potential, all while keeping your team lean and mean.

Let’s look at the features that help.

Simple switch to manage multiple clients

No more juggling between different client accounts. Gain access to a custom dashboard where you can seamlessly switch between various client accounts and manage multiple clients. 

Each client’s data remains securely locked within their respective account. Track the progress of all client campaigns in one centralized location. 

With just a click, agency professionals can navigate to specific client accounts to monitor campaign performance or access all client accounts.

Ease of managing multiple inboxes

Imagine a team member who manages cold email campaigns for 5 clients. To keep deliverability high he starts using inbox rotation and sends 30 emails per sending account. 

Let’s do the math if he needs to send 2400 emails per day per client

For one client  – 30 emails per sending account, so to send 2000 emails this rep needs 80 sending emails

For 5 clients – it is 400 sending email addresses

Luckily, with SmartReach inbox rotation this rep will need to run only  5 campaigns (one for each client) 

But what happens when you start getting replies from 2400 email X 5 clients = 12000 emails every day.

Shared inbox

With SmartReach, your agency can collaborate and hit deliverables faster than ever.

Team members can access and collaborate on client communications from a centralized inbox. By granting different levels of access, team members can have read and reply permissions, ensuring seamless coordination across campaigns and reducing the chances of any prospect reply slipping through the cracks.

Prospect management

Most start-up agencies do not use a full-fledged CRM to manage their prospect’s data. Remember, they re-use leads from various sources to pitch them products and services of multiple agency clients. 

So they need a system to mine and segment data effectively. They need to categorize cold leads from warm leads and run different campaigns or engage with a few to keep them warm. The use cases are endless.

SmartReach.io equips you with the tools to effortlessly handle thousands of prospects across multiple lists, ensuring seamless management of your agency’s lead generation efforts. 

SmartReach lets you tag prospects when you upload them via CSV or through your CRM. Once uploaded, you can change the ownership of a prospect, filter them or even have a real-time look at a prospect feed to get all engagement with a prospect.

You could add reply sentiments and even change categories based on the response you get. And the leads that unsubscribe could be automatically added to a do not contact list.

Roles-based permissions

Create operational efficiency and data security by leveraging roles-based permissions and implementing robust security measures like two-factor authentication (2FA).  

With roles-based permissions, agencies can delegate access and management rights within their teams based on specific responsibilities and requirements. 

This ensures that each team member has controlled access to campaigns, inboxes, and other resources, allowing them to fulfill their tasks effectively while minimizing the risk of unauthorized access. 

CRM integrations per client

SmartReach.io can easily integrate with each client-specific CRM. That means, agencies requiring to integrate with various client-specific CRMs can be solved using our solution. 

With our Zapier integration, you can connect SmartReach.io with over 500 CRMs. This extensive integration capability enables agencies to work with diverse client ecosystems.

SmartReach natively integrates with top CRMs like Salesforce, HubSpot, Pipedrive and Zoho. With two-way syncing capabilities, lead status updates are automatically reflected in your client’s CRM in real-time, ensuring accurate and up-to-date information.

Agency performance analysis

Dive deep into key metrics and KPIs to see what’s working, what’s not, and where opportunities lie. You can seamlessly hop between client dashboards and reports, getting an idea of how each campaign is performing across the board. 

The reports feature page provides a centralized hub for viewing detailed analytics and performance metrics, allowing your agencies to track progress and measure the impact of your lead generation strategies.

APIs & Webhooks

With robust APIs, triggers, and webhooks, businesses can connect their lead generation processes with CRM systems, email marketing platforms, or analytics tools.

This integration enables real-time data exchange, automated workflows, and synchronized processes, ensuring that all relevant information is accurately captured and shared between the agency and its clients. 

As a result, clients can enjoy improved visibility into their lead generation activities, timely access to actionable insights, and enhanced collaboration with the agency. 

Campaign dashboard

The campaign dashboard provides a centralized hub for monitoring and managing all aspects of your outreach campaigns. It offers a comprehensive overview of key metrics, including email open rates, response rates, and conversion rates, allowing you to track the performance of your campaigns in real-time. 

With customizable filters and visualizations, you can quickly identify the overall team performance within a few minutes just at a glance, trends, analyze results, and make data-driven decisions to optimize your outreach strategies.

Team leader board

The team leaderboard provides a dynamic and transparent way to track and compare the performance of individual team members within your agency

It offers insights into key metrics such as the campaigns executed by and prospects contacted per agency rep and their corresponding campaign performance metrics Managers can identify top performers, recognize achievements, and provide targeted coaching or support to team members who may need it.

Reply sentiment

Evaluate the sentiment of the responses from your prospects with SmartReach.io’s reply sentiment feature. 

This functionality enables you to categorize and label the nature of the replies you receive, whether they are positive, objections, referrals, requests not to contact, or others. 

By knowing the sentiment conveyed in replies, you gain valuable insights into the effectiveness of your outreach strategies and can refine your messaging to enhance campaign performance and achieve superior outcomes.

Opportunities pipeline

In SmartReach.io, the Opportunities Pipeline is like your sales roadmap, guiding you through every step of turning prospects into deals. 

By visualizing the sales roadmap, agencies can easily identify which opportunities carry the most significant potential and allocate resources accordingly. 

The pipeline enables them to track the progress of each deal, from initial contact to closing, allowing for proactive decision-making and targeted interventions where needed. 

With clear visibility into the status of every opportunity, agencies can focus their efforts on nurturing relationships and moving high-value deals forward while also addressing any risks promptly.

Final words

With SmartReach.io’s suite of features, managing your agency’s growth becomes easy without adding additional costs. 

Our agency-focused tools empower you to scale up lead generation efforts efficiently, allowing your team to work more effectively without breaking the bank. 

Designed to streamline qualified lead generation processes, these features prioritize scalability, transparency, ease of access, and actionable insights. 

With advanced APIs and webhooks, integrating with your existing systems is seamless. SmartReach.io is your partner in driving agency growth while keeping operations smooth and cost-effective.

SmartReach has a load of other features, but here we have covered the ones we feel will help you. So, in case you want to learn more, feel free to reach out to us. We’re here to support your agency’s success every step of the way.