Lemlist Review: Features, Pricing & What Users Say

Wondering if Lemlist is a fitment for your needs? Our Lemlist reviews will help you understand what other professionals think about Lemlist. So if you are looking around for an unbiased opinion, then you have come to the right place.

Lemlist is a great tool and is amongst the top 10 platforms for sales engagement.

I work with SmartReach.io, a direct competitor of Lemlist. So, at some parts of the blog, you might feel I’m biased, but believe me, I have personally run a few campaigns, and I think they are good.

By the end of this Lemlist reviews, you will get to know more about:

• Its interface
• Major features Lemlist provides
• Lemlist’s pricing
• What users think of Lemlist
• What else you can use instead

So, let’s get started.

Lemlist review – Overview#

Lemlist is an AI-powered sales outreach tool for running lead-generation campaigns across email, LinkedIn, calls, WhatsApp and SMS. It is part of lempire, which also owns lemwarm, lemcal, Taplio and Tweet Hunter.

With Lemlist, you can get email addresses and phone numbers from LinkedIn, import them to the Lemlist dashboard, and launch multi-channel campaigns.

Lemlist review – Interface#

Lemlist provides an easy-to-navigate dashboard where new users can check the onboarding video to know how to proceed. They have listed their dashboard features, including creating campaigns, reports, leads, templates, unsubscribes, and tasks.

When you get into the campaign, you will get an option to create your sequence. Lemlist provides you with three options to create; via AI-generated campaign, manual set-up, and duplicate from existing template campaign.

Lemlist provides an easy-to-use interface to create sequences. You also get an option to A/B test your subject lines, email content, and CTAs. .

Under reports, Lemlist provides you with the option to analyze based on campaign, users and channels.  This feature helps  you to make data-based decisions.

Under leads, you can search for your target prospect and pull their contact information. Lemlist provides the option to push the email directly to the campaign.

Under templates, Lemlist gives you the option to create your own templates based on your use case. You can have different templates for emails, schedules, snippets, images, and pages.

The Unsubscribes section is where you can gather emails and domains you never want to send campaigns to again.

The things that can be included are:

▪️ People who asked to be removed from your list and were manually moved here.

▪️ People who clicked on the Unsubscribe link in your emails. Once they click, they’re automatically added to this section.

▪️ Bounced emails also get added here automatically.

The task section lists tasks for your multichannel sequences: emails, manual tasks, and calls. Tasks are auto-generated by the tool. After completing a task, click ‘Done’ to continue the sequence or ‘Interested’ or ‘Not Interested’ to stop that lead.

Lemlist review – Features#

Let’s take a look at the prominent features of Lemlist.

Personalization#

Lemlist helps you send personalized emails at scale. They provide the option to insert text variables aka (merge-tags) into your emails to personalize them for each recipient. You can use conditional logic to send different email content to different recipients based on their criteria.

It also provides dynamic content to personalize the content of your emails based on the recipient’s data.

Lemlist also provides the option to create personalized images, which can include the lead’s name, company logo, website screenshot, etc.

You can also create personalized landing pages within email that target higher engagement.

Multichannel Outreach#

With Lemlist, your sales team can automate outreach across email, LinkedIn, calls, WhatsApp and SMS from a single workflow. WhatsApp comes in as an add-on on the multichannel plan.

Lemlist provides an option to automate email sequences with personalized content and follow-ups, and a unified inbox that collects replies from every channel in one interface.

Integration#

With Lemlist, you can integrate with popular CRMs like HubSpot, Salesforce, and Pipedrive to sync data, add leads, and track campaign performance.

You can find and enrich your lead data using tools like Leadcamp, Clay, Muraena, Leadfuse, Uplead, and Pharow.

Lemlist Additional features#

Other than cold outreach, Lemlist provides the below features as well.

Lemwarm#

Lemwarm is an email warm-up and deliverability booster tool that helps you ensure your emails land in your recipients’ inboxes and avoid the spam folder.

It works by gradually increasing the number of emails you send from a new domain or email address, which helps build your sender reputation with email providers. Lemwarm is now included on every Lemlist plan rather than being reserved for the higher tiers.

Lemcal#

Lemcal integrates seamlessly with Google Meet, Zoom, and your existing calendar, automatically adding events and sending reminders.

You can share your availability with a customizable booking page, letting others effortlessly pick a time that works for both of you.

Taplio#

Taplio helps you build a strong personal brand and attract valuable connections. You can find and connect with relevant leads using advanced filters and targeted searches.

Taplio responds to comments and messages efficiently with the built-in chat assistant. You can also gain valuable insights and recommendations to refine your approach.

TweetHunter#

Tweethunter acts as your Twitter growth companion. It helps to craft high-performing tweets, attract the right followers, and even explore monetization opportunities.

You can find ideal people to connect with, automate interactions to save time, and build targeted lists for effective engagement.

Expert Marketplace#

The platform connects businesses with experts in B2B outbound marketing and sales. It acts as a matchmaker, helping businesses find the right agency or freelancer for their specific needs and goals.

Lemlist review – Plans & Pricing#

Lemlist publishes three plans. Prices below are the monthly rate, with the annual rate in brackets (paying yearly takes 20% off, quarterly 10%).

lemwarm and the built-in deliverability protections are included on every plan, which was not the case a couple of years ago.

What a team actually pays#

The per-user structure is where the multichannel plan gets expensive. A five-person team on Multichannel pays 5 × $109, or $545/month, which is $6,540 a year at the monthly rate. Billed annually it is $87 per user, so $435/month or $5,220 a year.

SmartReach.io prices by prospects contacted instead, so the same five people on the $39/month multichannel plan cost $468 a year with no per-seat multiplier.

Lemlist is a good fit when:

• You want visual personalization, custom images and landing pages inside the sequence
• Your team is small enough that per-seat pricing stays comfortable
• You already use lemwarm, lemcal or Taplio and want them in one place

Look elsewhere when:

• Seat count is growing and the per-user multichannel price compounds
• You need more than 50,000 emails a month without moving to a per-user plan
• You want one price to cover the whole team rather than each person on it

Lemlist reviews – Pros & cons of Lemlist#

Are you still confused about going for Lemlist or not?  Then, let’s dive into its key strengths and weaknesses:

Lemlist reviews – What their users say#

If you have shortlisted Lemlist, it is worth knowing what its users say. Below are positive and negative reviews from G2 and Capterra.

Current ratings:
– G2: 4.6/5 from 1,400+ reviews
– Capterra: 4.6/5 from 387 reviews

Sentiment skews positive. Capterra reports 92% positive, 5% neutral and 3% negative across its review base. Personalization, ease of use and the LinkedIn integration are the features reviewers name most often.

Here are some reviews given by Lemlisters.

G2 rating: 5 / 5
Axel L.
Mid-Market(51-1000 emp.)

The user belongs to a mid-market company, and he is very satisfied with the service that Lemlist provides. They were able to close significant sales in this year.

Although they feel that there is still room for improvement, that can be overlooked.

G2 rating: 4/5
Joy N.
Small-Business(50 or fewer emp.)

Capterra rating: 4/5
Carla
Digital Marketing Specialist in Canada

One of the issues faced by their users is related to reporting. Their reports lack detailed breakdowns, making it difficult to analyze performance on specific campaign elements  Some users report inconsistencies between reported data and actual campaign performance in other tools or CRMs.

Their reports have only covered a limited timeframe, making it difficult to analyze trends or compare performance over longer periods.

Capterra rating: 2/5
Verified Reviewer
Marketing & Advertising, 51–200 Employees

Lemlist addressed the issue by offering a refund to a dissatisfied user, leaving them feeling neglected.

G2 rating: 1/5
Troy C.
Owner
Small-Business(50 or fewer emp.)

An upgrade for Lemlist’s support team could be beneficial, especially concerning recurring issues with billing practices.

Capterra rating: 1/5
Martin
Marketing & Advertising, 2–10 Employees

Lemlist’s handling of these issues has been unhelpful, marred by communication problems. It’s crucial for them to address and improve their billing practices. This situation is disappointing for those who have experienced it, revealing a lack of professionalism and unethical behavior.

What else can you use instead of Lemlist?#

Lemlist is one of the stronger platforms in cold sales outreach, but it isn’t the only option. Teams shopping this category usually also look at SmartReach.io, Woodpecker and Outreach.

If you want the full landscape, we have a separate post comparing the top tools in this category.

In this section, we will look at SmartReach.io, which teams rate as the strongest option to move to. You can also read a third-party SmartReach review on Tekpon.

SmartReach is a sales engagement platform that helps with your B2B outreach activities from start to finish. That includes prospecting, automating email outreach, managing responses, analyzing detailed reports and ultimately closing the deal. Let’s see the key features of SmartReach.io.

Prospect finder: SmartReach provides free ProspectDaddy credits to its users, where they can find and build a list of verified prospects’ details on Linkedin like business emails, LinkedIn profile URLs, name, company, designation, location, etc

AI-Content Generation: The SEP also provides AI-generated email content based on the inputs provided. You can create multiple variations and choose the best-suited one.

AI-Sequence Generator: You can easily generate an AI-based cold outreach sequence. You just have to provide a few inputs and your sequence will be ready in just a few seconds.

AI-Magic Content: This feature enables you to write hyper-personalized email content based on the inputs you provide. You will be amazed with its output. No. need for SDRs to manually craft personalized emails.

Cold email automation: With SmartReach.io, you have the choice to execute fully automated and limitless email sequences. Additionally, there is an option to automatically pause the campaign upon receiving a response.

Inbox Rotation:  This feature allows teams to add multiple email inboxes to a single campaign. The inboxes could be of different domains or different ESPs. Hence, it minimises concerns about sending limits and email deliverability.

Multichannel Outreach: SmartReach provides cold outreach via multiple channels, including email, LinkedIn, call, WhatsApp & SMS, to reach a wider audience.

Complete LinkedIn Automation: With SmartReach, you can fully automate actions like view profile, send connect request, send message and send Inmail. SmartReach also provides a co-piloted approach, where the task could be semi-automated.

AI Automations: SmartReach provides multiple AI automation features like out-of-office auto rescheduling, auto response classifier, magic content, etc

Power Dialer: The SEP offers calling functionalities, allowing you to make calls either via the extension or the mobile app as a part of your outreach sequence. Some great cold calling features are offered.

Meeting Scheduler: You get the option to integrate with Calendy this also ensures that your campaigns stop as soon as an your prospect books a meeting.

Shared Inbox: This feature enhances transparency and communication across the team.  It also includes reply sentiment, which helps in monitoring the health of the sales pipeline.

Opportunities pipeline: The tool also features an opportunities pipeline, offering a comprehensive view of your current pipeline while also providing revenue predictions.

Integration & Workflow: SmartReach provides integration with CRMs like Hubspot, Salesforce, Pipedrive & Zoho & email finder tools. You can also integrate other CRMs via Zapier. This makes it easier for your team to consistently access the most recent data, regardless of the platform they are using. Native integrations with clay.com and RB2B is also available

Reports & Analytics: SmartReach offers comprehensive reports, including team activity reports, deal grid reports, sequence performance reports, advanced tracking, hot prospect reports, and more, helping to make data-driven decision-making.

Smartreach.io aims to automate and streamline the sales outreach process, helping businesses connect with more prospects, engage them effectively, and ultimately close more deals.

How SmartReach.io approaches the same job#

Both platforms now cover the same channels and both ship a unified inbox and email verification, so the feature checklist is not where the decision gets made. What differs is how each one is priced and how it handles sending capacity.

Pricing model#

SmartReach.io prices by prospects contacted rather than per seat. The email outreach plan starts at $29/month and the multichannel plan at $39/month, and adding a teammate does not change the bill.

Contacting 500,000 prospects costs $499/month. See the full plans and pricing breakdown.

Sending capacity#

Plus, Pro and Scale include unlimited monthly email sends and unlimited sending accounts, so volume growth does not push you onto a different plan tier.

Shared inbox#

SmartReach.io gives you a shared inbox that sorts replies into prospect and non-prospect responses. Your team can work multiple inboxes from one screen instead of hopping between mailboxes.

Reply sentiment is scored automatically and out-of-office replies are rescheduled for you, so high-value deals surface instead of getting buried.

Security and compliance#

Security matters when your cold outreach tool holds customer data. SmartReach.io handles sensitive prospect data with GDPR compliance, two-factor authentication, and encryption in transit and at rest.

For a feature-by-feature look at how the two platforms handle deliverability, personalization, and team pricing, read Lemlist vs SmartReach.io: Personalization vs Deliverability.

How to switch from Lemlist to SmartReach.io?#

If you decide Lemlist isn’t right for you, here’s how to switch:

BEFORE YOU SWITCH (1 week preparation):

• Export all your contact lists from Lemlist
• Copy your best email templates
• Take screenshots of your campaign results
• List your active campaigns to pause

7-day Switching process:#

Day 1: Export and setup

• Download your Lemlist contact lists (go to Leads > Export)
• Copy your top email templates
• Sign up for SmartReach.io free trial
• Set up domain authentication

Day 2-3: Configure email accounts

• Reduce Lemlist email sending slowly
• Add your email accounts to SmartReach
• Set up email signatures and tracking
• Configure multiple inbox rotation (SmartReach advantage)

Day 4-5: Recreate campaigns

• Build your sequences in SmartReach
• Use SmartReach AI to improve your templates
• Set up your WhatsApp and SMS sequences
• Configure team shared inbox

Day 6-7: Test and launch

• Run small test campaigns on both platforms
• Compare results and deliverability
• Train your team on SmartReach interface
• Launch full campaigns and pause Lemlist

WHAT YOU CAN TRANSFER:

• Contact lists (CSV export/import)
• Email templates (copy and paste)
• Unsubscribe lists (CSV export/import)
• Campaign structure (manually recreate)

WHAT YOU’LL LOSE:

• Historical analytics (take screenshots first)
• Email warm-up progress (restart process)
• Lemlist-specific integrations
• Campaign automation history

COST SAVINGS EXAMPLE:
5-person team switching:

• Lemlist Multichannel: $109 per user per month, so $545/month = $6,540/year
• SmartReach.io multichannel: $39/month = $468/year
• Annual saving: $6,072

Billed annually, Lemlist works out at $87 per user, so $5,220/year for the same five seats.

MIGRATION HELP:
SmartReach provides:

• Free switching assistance
• One-on-one setup calls
• Template recreation help
• 14-day free trial (up to 200 prospects, no credit card required)

The switch typically takes 1 week and most users report better results at lower cost.

Lemlist review: Final verdict#

Lemlist is a well-rated sales outreach platform with a user-friendly interface, the strongest visual personalization in this category, and outreach across email, LinkedIn, calls, WhatsApp and SMS. Its drawbacks are commercial rather than functional: per-user pricing on the multichannel plan, a 50,000-email monthly cap on the entry plan, and enrichment billed separately through credits.

Whether Lemlist is worth investing in for your cold outreach needs depends on your specific requirements and budget. If you want more outreach channels without the per-seat bill, you may find better value in a platform like SmartReach.io, which covers similar ground at a lower price point.

However, here are some additional factors to consider while making the decision:

• The size of your sales team: the multichannel plan is charged per user, so work out the cost at the headcount you expect in a year, not the one you have today.
• Your sending volume: the $69 entry plan stops at 50,000 emails a month.
• Your budget: factor in enrichment credits for email and phone lookups on top of the subscription price.

Frequently Asked Questions (FAQs)#