Guide to LinkedIn Sales Navigator Cost and Plans for B2B Success

If you are looking to use LinkedIn sales navigator for managing your lead generation and conversion activities, you might be already wondering.

“How do I choose the right LinkedIn sales navigator plan for my business?”

“What are the unique features of different sales navigator plans?”

“What are the LinkedIn sales navigator costs for different plans?” 

“What is the ROI of these plans?” and more.

If these questions are on your mind then you have hit the right place.

This blog will give you a comprehensive overview of LinkedIn Sales Navigator: its cost, features, value for businesses of all sizes and ROI. 

By the time you finish reading this article, you will be able to:

• Gather knowledge on all the LinkedIn Sales Navigator plans
• Compare the different LinkedIn Sales Navigator plan costs
• Have a perspective on the ROI of Sales Navigator
• Figure out the right Sales Navigator plan for your business needs

So, let’s dive in.

First things first.

FYI – if you are looking for sales navigator to use it for the purpose of sales outreach, We have a dedicated section on that. Skip to that part.

TL;DR for LinkedIn Sales Navigator Plans#

LinkedIn Sales Navigator pricing summary#

All plans include:

• 50 InMails per month
• 10,000 saved leads
• Advanced search filters
• Lead & account recommendations
• 30-day free trial (Core & Advanced only)

What is ‘LinkedIn Sales Navigator’?#

LinkedIn Sales Navigator is LinkedIn’s premium B2B sales prospecting and relationship management tool, designed to help sales professionals identify, connect with, and engage potential customers using LinkedIn’s 1 billion+ member database. It offers advanced search filters, lead recommendations, InMail messaging, and CRM integrations to streamline the sales process.

Why should you use LinkedIn Sales Navigator?#

For B2B Sales professionals, recruiters, and marketers looking to scale client outreach or boost lead quality, this tool could be a game-changer. Sales Navigator brings the following:

Laser-targeted prospecting#

LinkedIn sales navigator provides pinpointed searches based on company, job title, and even keywords in someone’s profile. You can also use Boolean operators to create more complex searches. So, recruiters, sales reps, and marketers can find the right person without wasting longer time on this.

Relationship building on autopilot#

Sales Navigator integrated with third-party tools like cold email software to send personalized outreach and interactive newsletters, or sales engagement platforms to automates tasks like lead follow-ups and engagement tracking, freeing up your time for meaningful conversations. Build connections and nurture relationships effortlessly.

Data-driven insights#

LinkedIn Sales Navigator provides shared connections, recent job changes, company news, and signal monitoring capabilities – all valuable information for personalized outreach.

Streamlined sales pipeline#

Track prospects through every stage of the funnel, analyze performance metrics, and identify bottlenecks. Sales Navigator gives you clear visibility and control over your entire B2B sales process.

And when those leads land on your eCommerce store, especially if you’re using Shopify, you need tools to help convert them into customers. Check out the best Shopify apps to increase sales for ideas on apps that boost conversion, upsells, and cart recovery.

When businesses use AI customer service tools with Sales Navigator, they can respond to leads faster, answer common questions automatically, and make the sales process smoother.

LinkedIn Sales Navigator plans and their cost #

Based on your selling needs LinkedIn offers 3-tier solutions: 

1. Sales Navigator Core (Professional use)
2. Sales Navigator Advanced (Teams use)
3. Sales Navigator Advanced Plus (Enterprise use)

#1. Sales Navigator Core (Professional use)#

Sales Navigator Core is the basic package of the LinkedIn sales navigator. 

It enhances individual prospecting efforts by harnessing the power of LinkedIn data. From discovering new buyers and communicating with leads via InMails to receiving notifications about key account changes, it offers tools that align well with effective outreach strategies, much like those found in compelling LinkedIn summary examples.

It helps users discover new buyers, communicate with leads via InMails, receive notifications about key changes in their accounts, and more.

Here are the features, costs, and benefits of the LinkedIn Sales Navigator Core plan at a glance: 

#2. LinkedIn Sales Navigator Advanced (Team use)#

LinkedIn Sales Navigator Advanced is ideal for non-CRM syncing users.

It enhances team collaboration with features like Shared Lists and Buyer Intent insights. The Smart Links feature allows content sharing and provides customer interest insights. 

In essence, It has all the features of a sales navigator core plan with a focus on collaborative features for sales teams.  

Here are the features, costs, and benefits of the LinkedIn Sales Navigator – Advanced plan at a glance: 

#3. LinkedIn Sales Navigator Advanced Plus (Enterprise use)#

This is the most expensive sales navigator plan that offers the most advanced features with customization options for enterprise-level functionality.

It’s the perfect solution for large sales teams who want to integrate their social selling efforts with an active CRM sync.

It helps you stay on top of opportunities identifying promising opportunities when past customers move to new companies. It also alerts you when contacts leave an open deal, helping you stay proactive and prepared. 

Moreover, it automatically surfaces new prospects based on your sales history. This means you’re always in the loop and ready to seize new opportunities.

It also supports CRM sync (Data ingestion and Writeback) and other sales tools to automate your selling process. 

Please note that the CRM integrations are exclusively available to customers of Salesforce and Microsoft Dynamics 365.

With a Sales Navigator Advanced Plus account, you’ll have access to all the features of Sales Navigator Advanced + additional features that enhance CRM integration. 

The sales navigator advanced plus features, cost, and benefits are presented below for your convenience:

LinkedIn Premium vs Sales Navigator: Key Differences & Which to Choose#

LinkedIn Premium and LinkedIn Sales Navigator are both powerful tools for generating leads from LinkedIn. Both offer unique features tailored to different needs. 

But which one should you choose?

Let’s compare them to get a detailed overview of both these tools to determine which is the best fit for you.

The main difference: LinkedIn Premium focuses on personal branding, job searching, and general networking, while Sales Navigator is specifically designed for B2B sales prospecting with advanced search filters, 50 InMails per month, CRM integrations, and sales-specific tools like buyer intent signals. Premium costs $39.99-$59.99/month; Sales Navigator costs $99.99-$149.99/month.

Alternatively, LinkedIn Sales Navigator is better for you if you’re a salesperson actively prospecting for leads, building pipelines, and closing deals.

Bonus Tip: If you’re unsure, start with a free trial of both platforms to see which one better suits your needs.

Sales Navigator plans compared: Core vs Advanced vs Advanced Plus#

Quick Decision Guide:

Choose Core ($99.99/mo) if you:

• Are an individual seller, freelancer, or solopreneur
• Don’t need CRM integration
• Want 50 InMails/month for cold outreach
• Need advanced search filters but not team collaboration

Choose Advanced ($149.99/mo) if you:

• Have a sales team (5-50 people)
• Need basic CRM integration (SNAP only)
• Want to share lists and searches with teammates
• Use Smart Links to track content engagement

Choose Advanced Plus (custom pricing) if you:

• Have 50+ seat license needs
• Require full CRM sync with Salesforce or Dynamics 365
• Need ROI reporting and usage analytics
• Want auto-save leads from CRM and opportunity tracking

How to choose the right sales navigator plan (4-step framework)#

Step 1: Assess your team size

• 1-5 people → Core plan
• 5-50 people → Advanced plan
• 50+ people → Advanced Plus

Step 2: Identify your CRM requirements

• No CRM or basic use → Core or Advanced
• Active Salesforce/Dynamics 365 sync needed → Advanced Plus only

Step 3: Calculate ROI needs

• Small pipeline (<$500K/year) → Core may not ROI
• Mid-sized pipeline ($500K-$5M) → Advanced recommended
• Large pipeline (>$5M) → Advanced Plus with ROI reporting

Step 4: Test with free trial

• Start with Core 30-day trial
• Upgrade to Advanced if team collaboration needed
• Contact sales for Advanced Plus demo

Does LinkedIn Sales Navigator cost justify the ROI?#

For sales leaders and other key decision makers who are still unsure if buying the subscription plan of LinkedIn Sales Navigator is worth it or not, let me give you an ROI perspective of using it for your lead generation and sales purposes.

According to A Total Economic Impact Study conducted by Forrester Consulting in 2023, LinkedIn Sales Navigator successfully yielded a 312% ROI over 3 years and paid for the cost in less than 6 months.   

Before evaluating reported ROI figures, businesses should assess their internal sales capacity and apply effective budgeting principles to determine whether the projected gains justify the subscription cost.

That’s not all.

Infosys, a global leader in consulting, technology, and outsourcing, used LinkedIn Sales Navigator to create an ROI of 1,000x in Industry Decision Making.

By using Sales Navigator, their Enterprise Sales team was able to uncover deep insights about their target customers, which led them to an expansion of LinkedIn connections, new meetings, and ultimately, new business.

Key Drivers of ROI#

• Targeted Lead Generation: LinkedIn Sales Navigator’s advanced search features allow you to pinpoint high-quality leads based on specific criteria, leading to a higher conversion rate.
• Relationship Building Insights: Gaining insights into prospect activity and connections lets you personalize your approach and build stronger relationships.
• Data-Driven Sales Strategies: Real-time industry and company data helps you tailor your messaging and pitch to specific needs and pain points.
• Increased Sales Efficiency: Streamlined workflows, automated tasks, and improved lead qualification saving time and resources, and boosting overall efficiency. One simple way to boost efficiency is by automating CRM data entry from Sales Navigator with LinkMatch, so your team spends more time selling, not copy-pasting. Keeping invoicing and financial records equally streamlined with tools like Zintego further supports a smooth, well-organized sales process.

LinkedIn Sales Navigator has the potential to deliver a significant ROI for B2B sales teams. 

The evidence from studies and case studies is clear: investing in Sales Navigator can lead to increased revenue, improved efficiency, and reduced costs. 

However, success requires careful consideration of your specific needs, choosing the right subscription tier, and ensuring proper adoption within your sales team. The actual ROI depends on how effectively the platform is used. Many companies work with specialized lead generation agencies like Ciente.io to maximize returns through targeted outreach, better lead qualification, and optimized sales workflows.

Conclusion: Is LinkedIn Sales Navigator worth it?#

The answer in short is –  It depends. 

For sales teams serious about lead generation and conversion, LinkedIn Sales Navigator offers a powerful toolkit that can deliver significant ROI. 

However, it’s not a magic bullet. 

To truly unlock its potential, you need a clear understanding of your sales goals, a commitment to using its features effectively, and a willingness to invest time in learning and refining your sales approach.

So, weigh the costs, consider your needs, and take advantage of the free trial. If you’re ready to amplify your prospecting and build genuine relationships with ideal clients, then LinkedIn Sales Navigator might just be the missing piece in your sales puzzle.

Remember, the cost of inaction can be far greater than the price tag of this platform. 

Also, since you are planning to try Sales Navigator for lead generation, you should pair it with SmartReach, a leading sales engagement tool that has helped over 5,000 businesses all over the world with automated sales outreach. 

The free trial doesn’t require any credit card information and you can access all the features in the free trial. 

Start your 1st multichannel outreach campaign using SmartReach.io for FREE.

Generate more leads on autopilot.

Frequently Asked Questions (F.A.Q)#