Top 9 Hubspot Competitors That You Should Use

Why Are Businesses Looking for HubSpot Competitors?

While HubSpot remains a popular choice for businesses, many companies are discovering that it doesn’t always fit their specific needs or budget. Common pain points include:

• High costs as your team grows, especially for advanced features
• Limited customization options for unique business processes
• Overwhelming complexity for small to medium-sized businesses
• Restricted integrations with specialized tools
• Email deliverability challenges affecting outreach campaigns

If you’re experiencing these limitations, you’re not alone. This comprehensive guide explores 9 proven HubSpot alternatives that offer better value, flexibility, or specialized features for different business needs.

What makes a great HubSpot competitors? We’ve evaluated each platform based on:

• Core CRM and sales automation features
• Email deliverability and outreach capabilities
• Integration options with existing tools
• Pricing and scalability
• Ease of use and implementation

Interestingly, if your business uses Hubspot CRM then your sales outreach team would be using a sales engagement or cold email software.

SmartReach.io is a sales engagement platform for sales outreach via channels like Email, Linkedin, WhatsApp, Calls, and SMS. It provides an option to natively integrate with CRMs like Salesforce, Zoho, Pipedrive, and Hubspot. The bi-directional sync helps keep your data in sync and updated at all times so as to better track conversions.

Its Unique Selling Proposition? – Email deliverability!

Quick comparison: Top HubSpot competitors

Platform	Best For	Starting Price	Key Strength	Email Deliverability	Free Trial
SmartReach	Email outreach teams	Custom pricing	Superior email deliverability	Excellent	14 days
Salesforce	Large enterprises	$25/user/month	Advanced customization	Good	30 days
SugarCRM	Mid-market companies	$52/user/month	Open-source flexibility	Average	7 days
Insightly	Google Workspace users	$29/user/month	Google integration	Good	14 days
Pipeliner	Visual sales teams	$65/user/month	Visual pipeline	Average	14 days
Creatio	Process automation	$300/year/user	Workflow automation	Good	14 days
Nimble	Social selling	$19/user/month	Social media integration	Average	14 days
Copper	Google-first teams	$29/user/month	Google Workspace native	Good	14 days
Pipedrive	Small-medium businesses	$12.50/user/month	Simplicity & affordability	Average	14 days
Salesmate	Automation-focused teams	$23/user/month	Built-in calling & texting	Good	15 days

Who are the top Hubspot competitors?

If you’re a rebel who doesn’t like to follow the crowd or are just looking for HubSpot competitors that better fit your needs, here are the top 8 competitors of HubSpot to consider:

Hubspot Competitors #1

SmartReach.io

The Pre-sales CRM made for outreach-first teams

SmartReach.io is what happens when a sales engagement powerhouse decides to build a CRM specifically for pre-sales teams. Unlike traditional CRMs that try to do everything (and end up being bloated), SmartReach CRM focuses on what matters before the close: prospecting, outreach, and engagement tracking.

If you’re running cold email campaigns, LinkedIn outreach, or multichannel prospecting, this CRM becomes your command center.

SmartReach CRM’s standout features

• Advanced Prospect Filters
  Manage databases with millions of prospects without breaking a sweat. Filter by engagement score, tags, sequence status, reply types, job title, industry — you name it. These filters are built for speed and precision, so your reps can find what they need instantly.

• Prospect Activity Feed
  A real-time feed that shows you everything opens, clicks, replies, unsubscribes, bounces, all in one centralized view. Want to jump into a hot lead who clicked twice and replied? Just check the feed. No need to dig through threads or export reports.

• Custom Data Fields & Columns
  Not all sales teams track the same info. SmartReach lets you create unlimited custom columns — whether it’s “Last Demo Date,” “Preferred Meeting Time,” or “Annual Revenue.” Upload and personalize your CRM with data that actually matters to your process.

• Duplicate Management
  Tired of messy uploads? SmartReach gives you the flexibility to:
  – Block duplicates outright
  – Automatically update existing records
  – Create new entries with a suffix
  – All based on your team’s workflow.

• Prospect Grouping & Smart Tags
  Auto-tag based on reply types (positive, neutral, out-of-office, etc.), engagement level, or deal stage. You can even build workflows around these tags for smarter follow-ups.

• Bi-directional CRM Integrations
  Already using a main CRM like HubSpot, Salesforce, Pipedrive, or Zoho? SmartReach plays nice with all of them – syncing contact and activity data both ways in real-time.

SmartReach CRM’s benefits

• Built for prospecting, not pipelines
  Most CRMs are designed to manage deals. SmartReach CRM is laser-focused on lead engagement before the close, where 70% of your sales effort happens.

• One dashboard, total visibility
  Get complete visibility of your prospecting activity in one place – with engagement data, filters, sequence status, and lead tags. No jumping tabs.

• Customizable to your exact workflow
  Sales teams shouldn’t have to change their process to fit a tool. SmartReach adapts to how your team works – not the other way around.

• Multichannel-ready
  Because email alone isn’t enough anymore – SmartReach supports LinkedIn, WhatsApp, Calls, and SMS inside your workflow. More channels, better response rates.

• Free forever CRM
  Yep – the pre-sales CRM is free to use, with no feature limitations. Plus, you get a 14-day trial of all premium features (no credit card needed). Cancel anytime.

Pricing

SmartReach.io provide free sales CRM with all the plans.

• Email Outreach plan starts at $29/month
• Sales Outreach plan starts at $39/month
• Agency plan starts at $199/month

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Hubspot Competitors #2

Salesforce

The best customer relationship management (CRM) tool in the world is Salesforce. Over 150,000 businesses use one of Salesforce’s various solutions to improve customer interactions and connections while streamlining business operations and saving time.

For businesses looking to optimize their sales processes, exploring salesforce sales cloud consulting can provide tailored solutions and insights to enhance efficiency and drive growth.

A cloud-based CRM, Salesforce has a wide range of integration-ready applications for specialized functionality. 

Salesforce’s top services

1. Contact and account management: Salesforce Sales Cloud allows users to store and manage customer information in a centralized location, including contact details, sales history, and communication logs.

2. Sales automation: Salesforce Sales Cloud includes tools for automating sales processes, such as lead management, opportunity management, and forecasting.

3. Reporting and analytics: Salesforce Sales Cloud provides users with real-time visibility into sales data and performance, including generating reports and dashboards for tracking key metrics such as pipeline and revenue.

Salesforce’s benefits

• Streamline sales processes and automate repetitive tasks

• Store customer information in one centralized location

• Detailed reports and analytics help understand sales performance and customer behavior.

Pricing

Salesforce starts from $25 and goes up to $300 per user, depending on the package.

Hubspot Competitors #3

SugarCRM

If you’re a business looking for a sweet solution to your customer relationship management (CRM) needs, look no further than SugarCRM as one of the Hubspot competitors!

SugarCRM is packed with powerful tools to help you manage customer relationships. With features like customer segmentation, automated marketing and sales, and integration with popular platforms, SugarCRM has everything you need to keep your customers coming back for more.

Sugar Sell’s top services

1. Comprehensive customer data management: SugarCRM brings all customer information into one central location, making it easy for sales teams to access and use in their sales process.

2. Collaborative selling: SugarCRM allows for real-time collaboration between sales teams, ensuring everyone on the team is on the same page and working towards the same goals.

3. Streamlined sales process: SugarCRM provides a comprehensive system for sales automation, reporting, and tracking, allowing businesses to drive revenue, reduce sales costs, and improve customer buying experiences.

Sugar Sell’s benefits

• Get aggregate data from multiple online sources.

• Sync Sugar Sell with Office 365 and G Suite to improve context and collaboration.

• Automates recurring tasks.

• Customizable dashboards and reports with real-time data.

Pricing

SugarCRM costs $52 per user per month and can go up to $1,000 per month. However, the most popular plans are priced at $80 per user per month.

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Hubspot Competitors #4

Insightly

Insightly is one of the most popular Hubspot competitors used by businesses across various industries.

With over 1.5 million users worldwide, it is the most popular Hubspot Sales Hub Alternative for Google users. Insightly allows businesses to manage their contacts, track customer relationships, monitor their sales pipeline, and more.

Insightly’s features

1. Interface and Customization: Insightly allows for customizing the landing page. It offers four dashboards and lets you pick one to act as the default, and also lets sales teams create entirely new dashboards from scratch.

2. Settings and Administration: Administrators can access a System Settings tab with features for the entire organization, such as an active user list and adding new users. You’ll also find options for data administration, workflow automation, and app integrations.

3. User Profile and Permissions: In the User Profile tab, you’ll find settings directly related to a particular user. This is where you can manage your settings and permissions and access features such as workflow automation and app integrations.

Insightly’s benefits

• Integrate with popular tools and services like Microsoft, Google, Mailchimp, Zapier, and more.

• The scanning feature allows SDRs to quickly and easily add new contacts to their CRM by scanning a QR code business card. 

• Greater flexibility and control over CRM.

• The voice feature provides a wholly integrated CRM telephony solution, allowing businesses to make and receive calls directly from within the interface.

Pricing

The pricing for Insightly, the Hubspot competitor is based on the number of users and the level of service they need. The Plus plan is $29 per user and offers essential services, while the Enterprise plan is $99 per user and offers advanced CRM features and support for enterprise-level businesses.

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Hubspot Competitors #5

Pipeliner

Pipeliner CRM is a customer relationship management platform designed to help businesses manage and optimize their sales, marketing, and customer service efforts.

With a focus on visualization and collaboration, Pipeliner CRM aims to make it easier for sales teams to work together and make informed decisions about customer interactions as a Hubspot Sales Hub alternative.

Pipeliner’s top features

1. Visual Sales Pipeline: Pipeliner CRM’s visual sales pipeline allows users to see the status of each deal in their pipeline, including which stage it is in, who is responsible for it, and when it is expected to close. This feature helps sales teams stay organized and prioritize their efforts.

2. Collaboration: Pipeliner CRM includes several tools that facilitate collaboration among team members. For example, users can assign tasks and activities to one another and share notes and documents related to specific deals or accounts.

3. Customization: Pipeliner CRM allows users to customize the platform to fit their specific needs. For example, users can create custom fields and drop-down menus to track specific data points and set up automation rules to streamline their workflows.

Pipeliner’s benefits

• Helps sales teams stay organized and focused on tasks

• Makes it easier for teams to share information and work.

• Provides a central location for all customer-related information.

• Helps customise and track specific data to gain a deeper understanding and identify growth opportunities.

• User-friendly interface makes it easy for teams with little experience of CRM systems.

Pricing

Pipeliner CRM has four pricing plans: Starter at $65/user/month (billed annually), Business at $85/user/month (billed annually), Enterprise at $115/user/month (billed annually), and Unlimited at $150/user/month (billed annually).

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Hubspot Competitors #6

Creatio

Creatio is a complete CRM platform that offers goods for advertising, selling, and customer support and is one of the best Hubspot Sales Hub alternatives. It provides various tools and features to assist companies in effectively managing sales processes and automating workflows for the best outcomes. The following are some of Creatio’s best attributes:

Creatio’s top features

1. Lead management: Companies can track and manage their leads with the help of Creatio’s lead management tools, which also link with email clients and other programs like Google.

2. Analytics tools and dashboards: Creatio offers a selection of dashboards and analytics tools that let companies monitor and assess their performance across the whole sales cycle.

3. Product management: Creatio provides solutions for tracking and managing products, such as quotations, orders, and bills, for enterprises.

Creatio’s benefits

• High capacity to manage business processes.

• Document flow management tools assist sales teams in managing and tracking crucial sales documents.

• Specialized knowledge library for SDRs to access data and tools to enhance productivity.

• Connects to any cloud VoIP provider, easing business communication requirements.

Pricing

Creatio offers three monthly plans for their sales CRM: Team, Commerce, and Enterprise, with pricing based on the number of registered users needed; the Team package starts at $300 per year for one user, Commerce at $360, and Enterprise at $600.

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Hubspot Competitors #7

Nimble CRM

Nimble delivers relationship insights to assist professionals in developing stronger working connections in a multi-channel environment by fusing the power of a traditional CRM with contact management, social networking, sales intelligence, and marketing automation.

As a Hubspot competitor, it collects information from well-known social networking sites like Facebook, Linked In, and X(formerly twitter). It merges productivity programs to compile user connections, conversations, calendars, and collaborations onto a single platform.

Thanks to this one-platform solution, small businesses won’t have to switch between applications to find prospective contacts, people, and enterprises relevant to their industry.

Nimble’s top features

1. Sales Insights: Nimble’s Contact Management Software platform meticulously records and examines business relationships. Additionally, it adds specific information from social media platforms to each Contact Record, enabling users to learn more about and interact with their connections.

2. Data organization: Nimble helps keep company data organized and streamlines processes by creating reminders and keeping track of critical reminders. Additionally, it eliminates the need for data entry by automatically filling in contact information with a name and an email.

3. Analysis of shared insights: Nimble allows users to do shared interest analyses based on subjects and keywords, revealing which contacts are the most pertinent and interesting.

Nimble’s benefits

• The ‘Stay in Touch’ reminder widget and ‘Nimble Prospector Browser Extension’ help sales reps stay connected with their contacts, improving communication.

• Allows users to easily track and manage their contacts in one place.

• By bringing all their contacts, email inboxes, calendars, and social media connections onto one dashboard, users can save time and be more productive

• Provides deeper insights into contacts and prospects and helps users identify relevant opportunities.

Pricing

Nimble has a price structure that starts at $19 per user/month for yearly payments or $25 per user/month for monthly payments.

Hubspot Competitors #8

Copper CRM

Copper is a customer relationship management (CRM) tool designed to help sales teams streamline their sales, marketing, and customer support efforts.

With a focus on automation and simplicity, Copper is known for its seamless integration with Google Workspace, making it an ideal choice for businesses that rely on this suite of productivity tools as one of the leading Hubspot competitors.

Copper CRM’s top features

1. Lead management tracking: Copper CRM assists sales teams in tracking and managing their lead management procedures, offering insightful data that helps them make wise choices. It also uses workflows to automate various tasks, simplifying processes and boosting productivity.

2. Automating email duties: Copper CRM allows sales teams to automate email tasks to save time and effort while managing their interactions.

3. Security and customization: Copper CRM has several security features, including team permissions, record visibility, custom fields, views, actions, and alerts.

Copper CRM’s benefits

• Tag segmentation helps track capabilities and add context to accounts.

• Integrating with Zapier helps you integrate with over 1,000 apps and sync data on one dashboard.

• Sales analytics tools make it easier to analyze data and identify roadblocks and wins.

• Customizable sales process, allows you to tailor your sales efforts to fit your business needs.

• Provides collaboration and team communication tools.

Pricing

Copper CRM has three pricing plans: Basic ($29), Professional ($69), and Business ($134).

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Hubspot Competitors #9

Pipedrive

Pipedrive CRM has had exponential growth since its establishment in Estonia in 2010. It presently runs in 175 different nations and is employed by more than 95,000 businesses globally.

A great solution for small to medium-sized organizations is Pipedrive CRM. Businesses will undoubtedly benefit from its templates, email groups, and automation features since they will save time.

Pipedrive’s top features

1. Smart In-Platform Tips: Pipedrive sales assistant suggests performance tips and features to improve efficiency.

2. Automation of Workflows: You can use Pipedrive’s robust automation capabilities to build automated enterprise workflows for operations like contacting leads, adding them to a pipeline, or generating tasks, reducing human error and boosting productivity.

3. End-to-end Campaign Management: Pipedrive provides a variety of lead generation and management tools, such as a Leads Inbox for filtering leads and communications, online forms, live chat widgets, chatbots for lead gathering, and site visitor analytics for campaign optimization.

Pipedrive’s benefits

• Automation tools to streamline sales processes.

• Advanced lead management features for capturing and tracking leads.

• Customizable reporting to track relevant metrics.

• Sales dashboards for real-time data sharing and collaboration.

• Smart in-platform tips to improve efficiency and effectiveness.

Pricing

Pipedrive offers four pricing options for customers to choose from, including Essential for $12.50 per user/month, Advanced for $24.90 per user/month, Professional for $49.90 per user/month, and Enterprise for $99 per user/month, all billed annually.

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Hubspot Competitors #10

Salesmate

Salesmate is a powerful CRM designed to streamline sales, marketing, and customer service through automation and analytics.

With its intuitive design and seamless integrations, Salesmate provides an efficient alternative to HubSpot, helping teams manage leads, automate tasks, and gain valuable insights to enhance their sales process

Salesmate’s top features

• Automated Sales Sequences: Salesmate allows you to set up automated sales sequences that nurture leads through personalized emails and text messages, ensuring consistent follow-ups and higher conversion rates.

• Deal Management: Manage your sales pipeline visually by tracking deals, organizing stages, and assigning tasks to team members, making it easier to close deals faster.

• Built-In Calling & Texting: Salesmate integrates calling and SMS within the CRM, allowing sales teams to connect with leads directly and track conversations without needing third-party tools.

Salesmate’s benefits

• Change the CRM to match how your company sells things.
• Connect with popular tools like Zapier, Mailchimp, and Google Workspace, plus 700+ more.
• Set up automatic email sequences to nurture leads and save time

Pricing

Salesmate offers three pricing plans: Basic at $23 per user per month, Pro at $39 per user per month, and Business at $63 per user per month.

Why SmartReach stands out among HubSpot Competitors

While the above platforms excel as complete CRM solutions, many businesses using HubSpot face a specific challenge: poor email deliverability rates that hurt their sales outreach efforts.

This is where SmartReach.io differentiates itself as the specialist solution for sales engagement and email outreach.

SmartReach: The email deliverability expert

SmartReach.io isn’t just another CRM alternative – it’s the missing piece that makes your existing CRM more powerful.

Core Capabilities:

• Multi-channel outreach: Email, LinkedIn, WhatsApp, SMS, and voice calls
• Industry-leading email deliverability: Advanced infrastructure and reputation management
• Bi-directional CRM sync: Native integrations with Salesforce, HubSpot, Pipedrive, and Zoho
• Advanced personalization: AI-powered email customization at scale
• Comprehensive analytics: Track opens, clicks, replies, and conversions across all channels

When to choose SmartReach over other HubSpot alternatives

Choose SmartReach if you:

• Already have a CRM but need better email outreach capabilities
• Struggle with email deliverability issues
• Need multi-channel sales engagement (email + LinkedIn + SMS)
• Want to keep your existing CRM while adding powerful outreach features
• Require advanced email automation and personalization

SmartReach + Your CRM = Complete Sales Solution

Unlike standalone CRM platforms, SmartReach is designed to work alongside your existing systems:

• Keep your current CRM: Continue using HubSpot, Salesforce, or Pipedrive for customer management
• Add specialized outreach: Use SmartReach for email campaigns, LinkedIn outreach, and follow-ups
• Sync everything: Automatic data synchronization keeps both systems updated
• Best of both worlds: CRM functionality + superior email deliverability

SmartReach success stories

“After switching to SmartReach for our email outreach, our open rates increased by 40% and our reply rates doubled. The CRM integration keeps everything in sync.” – Sarah Johnson, Sales Director

Hubspot competitors: final thought

As a sales leader, it can be challenging to choose the right CRM for your tool. Comparing features like task automation, syncs, compatibility, and price can help with the decision to a great extent.

Trying out a few CRMs would give a better and clearer picture of the tool and its functionalities and go ahead with the one that satisfies your requirements the most. 

Note: If you’re looking to hire a HubSpot developer for your projects, Toptal ensures that their experts are vetted and handpicked to meet your specific requirements. With a streamlined hiring process, you can connect with the best HubSpot developers on Toptal, ensuring high-quality and efficient solutions for your business needs.

Hubspot Competitors: Hubspot Competitors

What is the best alternative to HubSpot?

The best alternative to HubSpot depends on your business needs. For sales automation and outreach, SmartReach.io is ideal. For enterprise-level CRM, Salesforce is a top pick. Other strong contenders include Zoho CRM, Pipedrive, and SugarCRM – each offering unique features and pricing flexibility.

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What is HubSpot’s competitive advantage?

HubSpot’s competitive advantage lies in its all-in-one platform, combining CRM, marketing automation, sales, and customer service tools under one roof. Its user-friendly interface, robust integrations, and free tier make it especially attractive for small to mid-sized businesses.

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Who is HubSpot’s biggest competitor?

Salesforce is considered HubSpot’s biggest competitor, especially in the CRM space. While HubSpot targets growing businesses with an easy-to-use platform, Salesforce dominates the enterprise segment with deep customization and advanced features.

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Why is HubSpot the best CRM?

HubSpot is often called the best CRM for small businesses because it offers a free forever plan, easy setup, built-in marketing tools, and seamless integrations. It’s ideal for teams that need an all-in-one system without the complexity of traditional enterprise CRMs.

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What are the disadvantages of HubSpot?

HubSpot’s main disadvantages include:

• High pricing tiers for advanced features
• Limited customization compared to tools like Salesforce
• Feature gaps in reporting and complex workflows
• Paid features are often required to scale beyond basic use

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What is the best CRM software?

The best CRM software varies by use case:

• Salesforce for enterprise customization
• HubSpot for SMBs with a marketing focus
• SmartReach.io for cold outreach and pre-sales prospecting
• Zoho CRM for affordability
• Pipedrive for sales pipeline management

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What are the alternatives to HubSpot?

Top HubSpot alternatives include:

• Salesforce – Best for large teams
• SmartReach.io – Best for outreach automation
• Zoho CRM – Budget-friendly and feature-rich
• Pipedrive – Visual sales pipeline
• Insightly & SugarCRM – Flexible mid-market solutions

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What is unique about HubSpot?

HubSpot stands out for its free-forever CRM, integrated marketing tools, and easy-to-use interface. Unlike many CRMs, it offers a complete customer journey platform – from lead capture to post-sale service – all in one ecosystem.