If you don’t have proper content to promote your product, your marketing strategy is incomplete.
As a marketer, to sell a product, your content should be appealing and engaging. So, the first priority for you should be creating content that will attract customers to buy your product.
Similarly, in B2C marketing, if you have well-written, engaging, and appealing content, there are more chances that your sales will increase.
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From a survey, 70% of B2C marketers said their company has a content marketing plan.
Well! In this article, I’ll discuss some pro tips for writing compelling content for B2C marketing.
So, let’s start, and stay with me if you’re interested in writing your marketing content like a pro.
What is B2C content marketing?
Business-to-consumer (B2C) content marketing is a strategy to promote products and services among consumers. This method involves content, but helpful and engaging content that can attract more customers to buy their product.
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According to a report by Hubspot, 29% of marketers currently use content marketing. However, 50% of marketers plan to spend more on content marketing in 2024.
Pro tips to write appealing content for B2C marketing
Here are some great tips for you to write B2C marketing content that will appeal your customers:
1. Find your target audience
Firstly, when you are creating content, you have to know your audience that you’re going to target. You should know about their interests and their pain points.
As per experts from a survey of Content Marketing Institute , 65% of B2C marketers always focus on the audience’s need for information more than on promoting their products.
This practice can help you create specific content for customers. On the flip side, it also helps consumers read the specific content according to their needs.
When you create content after identifying your audience, you can build better brand awareness and brand loyalty among them.
2. Plan for your content
After you have researched your audience, you now have to plan the type of content you will create. Whether you are making written content or video content.
After researching your audience, look for the type of content you will be creating. Some popular content types include written text, audios and video.
Both of these ways are very useful for marketing your product. So, try to make both.
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However, in a survey report, it is found that almost 37% of B2C content marketers have a marketing content plan.
Some people like to read content instead of watching, and some prefer watching over reading articles.
So, it is the best approach to content marketing that your website also has visual content besides written content.
3. Use a compelling headline
Your content headline is the first thing after which the user opens your blog. This heading should be attractive and easy to read or understand. If a customer feels difficulty reading the headings, he will not open your article.
However, make sure that the main keyword, which means the name of your product, is added to your title. This will make people more interested in your content.
4. Create engaging content
When customers start reading your blog, after reading a few lines, they skip back.
Why?
This means that your content is not useful and engaging, and you are unsuccessful in attracting customers.
So, your content should resonate with your audience. It should be according to their requirements and also engage them well. Always try to write your article in an easy way so that an ordinary reader can easily read and understand it.
According to Hubspot, informative content to engage with their audiences is a top strategic goal.
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But never compromise on the quality of it. Writing strong paragraphs can better explain your main intent for the topic. Your paragraphs should be helpful and provide all the information about the product. Related info: 4 Proven Automation Tools for B2B Demand Generation.
5. Improve text readability
If your content is hard to understand, people won’t like it. Readers can only enjoy your writing if they can read it easily.
To make your marketing content more readable, you can:
- Use simple and casual words. If you use difficult words, your blog’s readability will be affected. You may sometimes rewrite your content to make it easier to read and understand.
- Write in an active voice. Active voice makes your content simpler and easier to understand than passive voice.
- Use the right tone for your audience. Because it may hurt readability.
6. Check for grammar mistakes
We often make mistakes when we write. As we are human, errors happen sometimes. To improve this, we need to know the common types of mistakes. After knowing them, it can be easy for us to fix them.
Common grammatical errors include punctuation mistakes, spelling errors, and using incorrect tenses. You can edit your content to improve its clarity. Also, this activity can keep your clients longer.
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7. Avoid copying
Some marketers don’t make efforts to write articles for their products. They took short paths, like copying other work. This is a very bad approach for any person.
Taking others’ content is also legally and ethically not right.
Yes, you may take help from other people’s blogs, like taking ideas from them. But copy-pasting as it is is not good.
Always remember to avoid plagiarism in your marketing content. It also has a direct impact on your brand’s loyalty and integrity. Statista report showed that 60% of individuals perceive trustworthiness and transparency as the key characteristics of a brand.
8. Structure your content well
Quality content is important in marketing, but how it looks is also very important. You should make your blog look nice.
To do this, you can:
- Use H1, H2, and H3 for headings and subheadings
- Apply the same font and line spacing to all the content
- Use bullet points
If your content appearance is good, there are more chances that the reader will stay there for longer. So, after creating your article, make sure that you have to do some formatting to make it appealing.
9.Use visuals and infographics
People love reading content with visuals and infographics. This makes your blog more attractive. Simple images are good, but infographics are the best way to explain your ideas.
Image source: Freepik
Infographics explain large amounts of data in short form. There are different types of visuals you can use:
- Images
- Graphs
- Pie charts
- Banners
- Videos
- GIFs
According to research, infographics are 30 times more likely to be read than a written article, and they can increase website traffic by up to 12%.
This part is very interesting in the marketing content. It attracts more customers. So, ensure that you use the best visuals in your blogs.
10.Publish and promote your content
After you have created your content, now is the time to publish or post it.
Well! You will think, Where?
This is not a big issue. When you have your article, you can publish it anywhere on social media. Today, there are various social media platforms.
But as a marketing person, the best approach is to create your own website. Because it shows more trust among your brand. Whereas, other social media platforms like Facebook, Instagram, TikTok, and YouTube can be utilized to promote your content.
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According to some experts, 77% of consumers prefer shopping with brands they follow on social media.
However, Semrush reports that social media and community building are the primary areas of B2C content marketing investment.
This way, it will be easier for everyone to share their blogs with others. This activity will increase your sales and be profitable for you.
Now it’s your turn
Now we all know that content marketing is the most powerful marketing strategy today. In B2C marketing, when you are promoting your content, you should take note of all those tips that I have discussed above.
These practices will help you a lot in your marketing. The customer is the priority, so create content that will appeal to them. So that your brand can flourish better.
