Cold Email

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A cold email is an unsolicited email sent to someone without prior contact, typically for business purposes. It’s akin to cold calling but through email. The main goal is to introduce yourself, your company, or your product to a potential client or partner and generate interest or a response.


Subject: Increase Your Sales with Our Advanced CRM Tool

Hi [Recipient’s Name],

I hope this email finds you well. My name is Jane Doe, and I'm with XYZ Technologies. I came across your company while researching leaders in the tech industry, and I was impressed by your innovative approach to [specific area of their work].

At XYZ Technologies, we specialize in providing cutting-edge CRM solutions that help businesses like yours streamline their sales processes and boost revenue. Our latest tool offers features like automated follow-ups, advanced analytics, and seamless integration with your existing platforms.

Would you be available for a 15-minute call this week to discuss how our CRM tool can benefit [Recipient’s Company]?

Looking forward to your response.

Best regards,

Jane Doe

Elements of a cold email

From line: The “From” line shows the sender’s name or email address. It should be clear and professional to build trust with the recipient.

Subject line: This is the first thing the recipient sees and determines if they’ll open the email. It should be concise, intriguing, and relevant.

Preheader: A brief summary that follows the subject line, giving more context about the email’s content. It should complement the subject line and entice the reader to open the email.

Greeting: A polite and personalized opening such as “Hi [Recipient’s Name],” to establish a friendly tone.

Introduction: A short introduction where you state who you are and why you’re contacting the recipient. This sets the stage for the rest of the email.

Pitch: The core of your email where you explain the value of your product or service. Keep it concise, focusing on how it can solve a problem for the recipient.

Call-to-Action (CTA): A clear and direct prompt encouraging the recipient to take a specific action, like scheduling a call or replying to the email.

Sign-off: A polite way to close your email, such as “Best regards,” to maintain professionalism.

Signature: Your contact information, including name, position, company, and other relevant details. It helps to establish credibility and make it easy for the recipient to contact you.

Unsubscribe Button (Link): A link allowing the recipient to opt out of future emails, ensuring compliance with email marketing regulations and maintaining respect for the recipient’s preferences.

Attachments: Any additional files that provide more information or value to your pitch. Ensure they are relevant and not too large to avoid issues with delivery.These elements collectively ensure that a cold email is professional, clear, and effective in conveying its message.

A compelling subject line is crucial, as 64% of recipients choose to open an email based on this alone, and 47% are drawn in by a catchy subject line. Including numbers in your subject line can significantly enhance open rates, increasing them by 45% by capturing attention and emphasizing particular benefits. For more information you can refer to our cold email masterclass.

Advantages of cold email

Cold emailing can be a powerful tool for reaching potential customers. Here are some of its key benefits:

Targeted Approach:
Cold emailing lets you reach specific individuals or businesses that are likely to benefit from your product or service. By personalizing each message, you increase the likelihood of a positive response.

Scalable Method:
This approach allows you to reach a large number of potential customers efficiently. You can send hundreds or even thousands of emails simultaneously, broadening your outreach quickly.

Cost-Effective Strategy:
Cold emailing is much more affordable compared to traditional marketing and sales methods. You don’t need to invest heavily in advertisements or referrals—just a well-crafted message and an email address.

Better ROI:
When executed correctly, cold emailing can yield a higher return on investment (ROI) than many other outreach methods. You can easily monitor open rates, reply rates, and conversions to assess and refine your campaign’s effectiveness.

Understanding these benefits highlights the potential of cold emailing as an effective strategy for business growth. By leveraging these advantages, you can maximize your outreach efforts and drive better results.

Template and examples

There are various scenarios where sending cold emails can be beneficial. Depending on your needs, the specific use case may vary. Here are some of the most frequent applications of cold emailing:

1. Recruitment

Cold emailing can also be a valuable tool for recruiting potential employees. This approach involves contacting individuals who may be well-suited for a job opening at your company.

For instance, if you’re a hiring manager for a software company seeking senior engineers, you might compile a list of qualified candidates who aren’t actively job hunting.

To reach out, draft a personalized cold email introducing your company and the open position. Highlight how the candidate’s experience and skills align with the role and why they would be a great fit for your team.

A well-crafted cold email can capture their interest and motivate them to apply.

Here’s an example of a cold email for recruitment:

Subject: Exciting Opportunity at [Your Company] for Senior Engineers
From: [Your Name]
Preheader: Join our innovative team at [Your Company]!
Hi [Candidate’s Name],

I hope this email finds you well. My name is [Your Name], and I'm the hiring manager at [Your Company]. I came across your impressive profile and wanted to reach out about an exciting opportunity.

At [Your Company], we are at the forefront of [brief description of your company’s industry or mission]. We are currently looking for talented Senior Engineers to join our dynamic team. Your experience in [specific skills or technologies] makes you a standout candidate for this role.

I would love to discuss how your background aligns with our goals and how we can potentially work together. Are you available for a quick call this week? You can reply directly to this email or book a time that works best for you [insert calendar link].

Thank you for considering this opportunity. I look forward to hearing from you.

Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
[Your LinkedIn Profile]

2. Link building

You can useleverage cold emailing to acquire backlinks for your website. The process involves identifying websites that align with your niche and reaching out to them with a personalized pitch on why they should link to your content.

For instance, if you sell eco-friendly cleaning products and have recently published a blog post on the benefits of natural cleaning products, you might want to build links for that article.

Start by searching for related terms in your niche to find potential link targets. Compile a list of relevant websites and identify the best contacts to approach for a link.

By crafting a personalized, relevant pitch and reaching out to the right individuals, you can enhance your chances of acquiring high-quality backlinks that will support your SEO efforts.

Here’s an example of a cold email for link building:

Subject: Collaborate on Promoting Eco-Friendly Cleaning Products?

Hi [Recipient’s Name],

I hope this message finds you well. My name is [Your Name], and I am reaching out from [Your Company], a business dedicated to selling eco-friendly cleaning products.

I recently came across your website while researching content related to natural cleaning solutions. I was particularly impressed by your article on [specific article related to your niche]. We have just published a detailed blog post on the benefits of using natural cleaning products, which I believe would be a valuable addition to your readers.

Would you be open to linking to our article in your resource section or within relevant content on your site? I think it could provide additional value to your audience and enhance the comprehensive nature of your content.

Thank you for considering this collaboration. I look forward to hearing from you.

Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
[Your LinkedIn Profile]

3. Networking

Cold emailing can help you grow your professional network by reaching out to individuals you admire or those you want to collaborate within your industry or related fields.

For instance, if you want to connect with professionals you recently met at a webinar or seminar, you can visit their websites to find their email addresses or use a third-party tool to create a contact list. Once you have their information, you can send them targeted, personalized emails to build rapport & connections.

A well-crafted cold email can help you establish valuable relationships and open doors for future collaborations.

Here’s an example of a cold email for networking:

Subject: Great Connecting at [Webinar/Seminar Name]

Hi [Recipient’s Name],

I hope this message finds you well. My name is [Your Name], and we recently connected at the [Webinar/Seminar Name]. I was particularly impressed by your insights on [specific topic discussed].

As someone who is passionate about [your industry or field], I believe we share common interests and goals. I would love to discuss [specific topic or project] further and explore potential collaboration opportunities.

Would you be open to scheduling a brief call or meeting to discuss this in more detail? I am excited about the possibility of working together and learning from your expertise.

Thank you for considering my request. I look forward to hearing from you.

Best regards,
[Your Name]
[Your Title]
[Your Contact Information]
[Your LinkedIn Profile]

4. Business partnership

Cold emailing is a powerful tool for establishing partnerships with other businesses. By reaching out to potential partners, you can explain how your company can provide mutual benefits.

For instance, if you run a digital marketing agency specializing in social media management and want to collaborate with popular influencers in your client’s niche, you can start by researching relevant influencers and compiling a list of potential partners.

Next, reach out to them via email with a compelling offer. A well-crafted cold email can initiate a conversation that leads to a mutually beneficial partnership.

Here’s an example of a cold email for business partnerships:

Subject: Exciting Collaboration Opportunity for [Their Company Name]

Hi [Recipient's Name],

I hope you're doing well! My name is [Your Name], and I'm reaching out from [Your Company Name]. We specialize in [brief description of your company's services or products].

I've been following [Their Company Name] for some time now and have been impressed by the innovative solutions you provide to your clients. Your expertise in [specific area or industry] aligns perfectly with our goals and values.
I believe that by combining our strengths, we can create something truly remarkable. We're currently exploring opportunities for collaboration and believe that partnering with [Their Company Name] could bring immense value to both our businesses.

I would love to discuss potential collaboration ideas and how we can work together to achieve our mutual goals. Are you available for a quick call sometime this week?

Sign 0ff: 
Looking forward to the possibility of working together!

Best regards,
[Your Name]
[Your Position]
[Your Company Name]
[Your Contact Information]
[Your Website]

5. Lead generation

Cold emailing serves as a potent tool for lead generation.

For instance, imagine you operate a B2B software company aiming to cultivate leads for your product or service. Begin by identifying your target audience and compiling a list of potential prospects. Once you’ve grasped their needs, craft a compelling message to pitch your offerings.

By reaching out to numerous prospects with tailored messages, you can unlock a plethora of leads. Initiate by building a rapport, gradually guiding them towards becoming valued customers.

Example Cold Email for Lead Generation:

Subject: Enhance Your Business Efficiency with [Your Company Name]

Hi [Prospect's Name],

I hope this email finds you well. My name is [Your Name], and I'm with [Your Company Name], a leading provider of innovative software solutions designed to streamline business operations.

I came across [Prospect's Company Name] and was impressed by your commitment to [mention something specific you admire about their company or recent achievement]. I believe that our [product/service] could greatly benefit your organization by [highlight the key benefits or solutions your product/service offers].

I'd love to learn more about your business and explore how we might be able to help you achieve your goals. Would you be available for a brief call sometime this week?

Sign off: 
Looking forward to the opportunity to connect!

Warm regards,
[Your Name]
[Your Position]
[Your Company Name]
[Your Contact Information]
[Your Website]

Cold emailing can be a powerful tool for lead generation, but it requires substantial practice and patience to see results. A well-crafted sales email template can motivate prospects to interact with your content and ultimately convert into a sale.

Key cold email metrics to track

Tracking key metrics is essential for evaluating the effectiveness of your cold email campaigns. Here are some key metrics to track:

  1. Open Rate: The percentage of recipients who open your email. A high open rate indicates that your subject line and sender name are compelling.
  2. Click-Through Rate (CTR): The percentage of recipients who click on a link or call-to-action (CTA) within your email. A high CTR indicates that your email content is engaging and prompts action.
  3. Response Rate: The percentage of recipients who respond to your email. A high response rate indicates that your email resonated with the recipient and sparked interest.
  4. Conversion Rate: The percentage of recipients who complete a desired action, such as signing up for a demo or making a purchase, after clicking on a link or CTA in your email.
  5. Bounce Rate: The percentage of emails that were not delivered successfully to recipients’ inboxes. A high bounce rate may indicate issues with your email list quality or deliverability.
  6. Unsubscribe Rate: The percentage of recipients who opt out of receiving further emails from you after receiving your email. A high unsubscribe rate may indicate that your emails are not relevant or valuable to recipients.
  7. Spam Complaint Rate: The percentage of recipients who mark your email as spam. A high spam complaint rate can negatively impact your  reputsenderation and deliverability.

Email analytics benchmarks are standard metrics used to assess and gauge the success of your cold email or email marketing campaigns, showcasing the latest trends in email marketing.

By tracking these key metrics, you can gain insights into the performance of your cold email campaigns and make data-driven decisions to optimize future campaigns for better results.

Best practices for cold email outreach

Effective cold email outreach requires careful planning and execution. Here are some best practices to maximize the success of your cold email campaigns:

  1. Personalize Your Emails: Address recipients by their name and tailor your message to their interests, pain points, or industry. Personalization helps establish rapport and makes your email more engaging.
  1. Craft Compelling Subject Lines: Write subject lines that are concise, attention-grabbing, and relevant to the recipient. A compelling subject line increases the chances of your email being opened.
  1. Keep it Concise: Keep your email body short and to the point. Most recipients have limited time, so focus on communicating your message succinctly and clearly.
  1. Provide Value: Offer something of value to the recipient, such as useful information, insights, or resources. Providing value helps build trust and encourages recipients to engage with your email.
  1. Include a Clear Call-to-Action (CTA): Clearly state the action you want the recipient to take, whether it’s replying to the email, scheduling a call, or visiting your website. Make it easy for recipients to take the desired action.
  1. Test and Iterate: Continuously test different elements of your cold email campaigns, such as subject lines, email copy, and CTAs, to identify what resonates best with your audience. Use data and analytics to refine your approach and improve results over time.
  1. Respect Privacy and Compliance: Ensure that your cold email outreach complies with relevant privacy laws, such as GDPR and CAN-SPAM. Only email individuals who have opted in to receive communications from you, and provide a clear way for recipients to unsubscribe from future emails.
  1. Use multiple email addresses: It’s advisable to utilize multiple email addresses for sending cold emails. This strategy ensures you have backup options if one address is flagged as spam. 

Additionally, employing multiple addresses enables you to segment your email list and experiment with different strategies. Moreover, maintaining secondary domains and accounts can boost your email-sending capacity while safeguarding your domain reputation.

  1. A verified email list: Before initiating any cold email campaigns, it’s crucial to verify your email list. This involves confirming the validity of email addresses to ensure successful delivery to recipients. 

By using a verified email list, you can minimize email bounces and enhance deliverability rates, mitigating the risk of your account being flagged as spam

  1. Set up follow-up sequences

Sending follow-up emails can increase the response rate of your cold outreach efforts. A polite follow-up serves as a gentle reminder and improves the chances of receiving a reply. 

It’s possible that some recipients may have overlooked your initial email or been too busy to respond. 

Therefore, it’s advisable to send a series of follow-up emails within the same thread, typically around 5, before considering reaching out to the next prospect. 

However, it’s important to strike a balance and avoid being overly assertive or spammy with your follow-ups. The aim is to be persistent yet respectful of the recipient’s inbox.

11. A/B Test your emails

A/B testing is a method where two variations of an email are sent to different segments of your email list to determine which performs better. 

This helps refine your cold email campaigns and enhance response rates. Elements like subject lines, calls to action, tone, and length are typically tested. 

With, you can take testing further by exploring 26 variants in a sequence, allowing for comprehensive optimization.

By following these best practices, you can increase the effectiveness of your cold email outreach and build meaningful connections with your target audience.

When sending cold emails, it’s essential to use a professional email address. This enhances the credibility and reliability of your message. These are some of the best practices.

Final words

Cold email is a powerful marketing tactic that involves sending unsolicited emails to potential prospects or customers. It’s commonly used for lead generation, networking, outreach, and building partnerships.

To craft effective cold emails, it’s essential to personalize your messages, write compelling subject lines, keep the content concise and focused, provide value to the recipient, include a clear call-to-action, and follow up with non-responders. Additionally, respecting privacy and compliance with relevant regulations is crucial.

By following best practices and continuously refining your approach through testing and iteration, cold email can be a valuable tool for reaching and engaging with your target audience, driving conversions, and growing your business.


What is a good cold email?

A successful cold email is tailored to the recipient, brief, and offers something of value. It starts with an engaging subject line to prompt opening. Within, introduce yourself, explain your purpose, and make your request. Finally, conclude with a clear call-to-action, such as “Let’s schedule a meeting.”

Is cold email legal?

Yes, cold emailing is legally permissible in various countries, including the US and Canada, given adherence to specific regulations. In the US, the CAN-SPAM Act outlines rules for commercial emails, like offering an opt-out choice and disclosing your physical address.

What is cold email outreach and why is it important?

Cold email outreach involves strategically sending highly personalized emails to individuals or businesses to pique their interest in your product or service.

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