Top 13 Companies & Services for B2B Leads

The lead generation companies help you find your ideal customers and keep your sales pipeline full with qualified leads.

But finding a reliable & trusted lead generation company is really difficult.

In this comprehensive guide, we’ll break down everything you need to know about lead generation companies, from what they do to how they can help your business thrive.

We also provide a list of top lead generation companies and services which will help you find qualified leads.

This is going to be helpful especially outbound teams who sell to other businesses.

So, let’s check it out. 

What are lead generation companies?

Lead generation companies find potential clients, popularly known as ‘leads’, who are interested in your offered product/service. These companies gather data on your target market and then identify and qualify those leads who best fit your customer profile.

Lead generation companies follow a range of demand generation tactics like content marketing, social media management, running ads and  even targeted outreach to generate leads – both marketing qualified leads and sales qualified leads.

These are the most common services offered by the lead generation companies ⤵️

• Build targeted B2B lead lists for sales outreach 
• Target high-value accounts with strategic ABM campaigns.
• Craft personalized marketing campaigns that resonates with your leads.
• Help your sales team with resources to close more deals
• Schedule appointments with qualified leads to save your sales time.

List of top lead generation companies & services

Now let’s take a look at the top lead gen companies and services.

To make your choice easier, we are categorizing the list into 2 sections.

1. Lead generation companies
2. B2B Lead database providers

First, let’s start with the lead generation companies.

Lead generation companies

They will take care of the outreach, channels, messaging, ads – everything you need to onboard new clients for sales demo calls.

#1 Belkins

Rating
G2: 4.8/5
Capterra: 5/5

Belkins is an award-winning B2B lead generation agency known for its appointment setting expertise.

With a presence in over 30 countries, Belkins caters to businesses of all sizes across various industries. Their services include lead generation, email prospecting, and sales development, all with the goal of empowering businesses to grow through strategic marketing and sales solutions.

Features

• Focuses on B2B lead generation- Belkin caters specifically to businesses looking for help generating leads from other businesses.
• Appointment setting expertise- They highlight their skill in setting sales appointments, suggesting a strong focus on the later stages of the sales funnel.
• High client retention rate- Their advertised 95% client retention rate suggests satisfied customers and potentially strong results.
• Copywriting- Belkins provides copywriting services that will help to run your campaigns successfully. It also provides copywriting for content such as blogs, glossary content, etc. 

Pricing

Belkins provides different pricing plans for appointment settings, sales enablement and  CRM consulting. You have to request a quote to know the price. 

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#2 Cience

Rating
G2: 3.8 /5
Capterra: 4.7 /5

Cience is a B2B lead generation platform that helps businesses find new sales opportunities. They offer an all-in-one solution that integrates data, software, and services to streamline prospecting and personalize sales development at scale. Cience emphasizes increasing your sales pipeline with qualified leads and offers features like CRM integration and dedicated sales development representatives to empower your sales team.

Features

• B2B Lead Generation Platform- Cience focuses on helping businesses find new sales opportunities within the B2B space.
• Personalized Sales Development- They offer tools and features to personalize your outreach for better lead engagement.
• Increased Sales Pipeline- Cience emphasizes growing your pool of qualified leads.
• CRM Integration- Connects with your Customer Relationship Management software for smoother data flow.

Pricing

Cience has a free plan, platform plan and platform + service plan. For information regarding their paid plans, you need to talk to their sales. 

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#3 LeadGeneration

Rating
G2: 4.8 /5
Capterra: 5 /5

Lead Generation.com focuses on crafting custom lead generation strategies for businesses. They target your ideal customer profile and utilize various methods to attract and capture qualified leads. Their website emphasizes maximizing conversion rates with instant access to leads and leveraging a dedicated project management team to oversee your campaign. This suggests a personalized approach with a focus on delivering sales-ready leads quickly.

Features

• Customized Lead Generation Strategies- They design campaigns tailored to your specific ideal customer profile.
• Multi-channel Lead Capture- Utilize various methods to attract and capture leads.
• Focus on Qualified Leads- Emphasize delivering leads who are a good fit for your business.
• Fast Lead Delivery- Highlight maximizing conversion rates with instant access to leads.

Pricing

For pricing, you need to talk to their sales team.

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#4 RocketReach

Rating
G2: 4.5 /5
Capterra: 4.2 /5

RocketReach isn’t a typical lead generation agency. It functions as a  lead prospecting platform, allowing you to find contact information for decision-makers at various companies.  Their focus is on building targeted B2B contact lists and providing access to email addresses and phone numbers.  They boast a large database and utilize machine learning to help you find the right people to connect with.

Features

• Lead Prospecting Platform- Instead of generating leads itself, RocketReach helps you find contact information for potential customers.
• Targeted B2B Contact Lists- Build customized lists of decision-makers at specific companies that align with your ideal customer profile.
• Access to Email Addresses & Phone Numbers- Find verified contact information to directly reach out to potential customers.
• Large Contact Database- They boast a vast database of contacts to increase your chances of finding the right people.

Pricing

RocketReach provides 3 pricing plans both for individuals and teams, price starting at $53. 

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#5 Cleverly

Rating
G2: 4.5 /5
Capterra: 5/5

Cleverly positions itself as a growth partner for businesses looking to leverage LinkedIn for lead generation. They offer a data-driven approach, using information from past successful campaigns to craft personalized messages for your ideal clients on LinkedIn. Their services target different aspects of your LinkedIn presence, aiming to transform your profile into a lead-generating machine. This includes creating compelling content, managing outreach efforts, and nurturing potential customers through strategic interactions.

Features

• LinkedIn Lead Generation Focus- Cleverly specializes in helping businesses generate leads through LinkedIn.
• Data-Driven Approach- They leverage data from past campaigns to craft personalized outreach messages.
• Automated Outreach Management- They automate tasks associated with LinkedIn outreach, saving you time and effort.
• Lead Nurturing- Cleverly offers features to nurture potential customers on LinkedIn through strategic interactions.
• Sales Pipeline Growth- Their services aim to ultimately increase the number of qualified leads in your sales pipeline.

Pricing

Cleverly has their prices separated based on different services. 

It provides 3 plans for LinkedIn lead generation starting at $397/month. 

Cleverly provides cold email lead generation plan which is based on meeting ready leads.

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B2B lead database providers

The database provider companies provide you prospect contact information email addresses, firmographics, job information, location, funding hustory and others.

#6 SmartReach.io

Rating
G2: 4.7 /5
Capterra: 4.7 /5 

SmartReach.io is an all-in-one sales engagement platform that helps the sales team scale their outreach efforts.

SmartReach provides a B2B database of over 250 million contacts.

You will get access to a vast pool of contacts, including decision-makers at your target companies and their contact information saving your time in email list building.

With the help of filters based on industry, company size, or even specific job titles, you can customize your outreach to highly targeted leads. This increases your chances of reaching the right person with the right message at the right time. 

Pricing

SmartReach’s email outreach plans start from $29 per user per month. The sales engagement plan start from $39 per user per month.

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#7 Callbox

Rating
G2: 4.4 /5
Capterra: 4.3 /5

Callbox is a lead generation company targeting businesses looking to expand their sales reach. They cater to companies of all sizes, from enterprises to emerging businesses, across a global market. Their focus lies in providing B2B lead generation, appointment setting, and overall sales development.  Callbox utilizes a combination of human expertise and AI-powered technology to deliver targeted prospecting campaigns. This results in qualified leads who are more likely to convert into sales.

Features

• B2B Lead Generation: Callbox specializes in generating leads specifically for businesses looking for other businesses as customers.
• Sales Development: They offer a comprehensive sales development solution encompassing lead generation, appointment setting, and other tactics to nurture leads.
• Human Expertise & AI Technology: Their approach combines the strengths of human outreach with AI-powered technology for targeted prospecting.
• Focus on Qualified Leads: Callbox emphasizes delivering leads with a higher chance of converting into sales.
• Results-Driven Approach: They focus on measurable results and provide actionable intelligence to optimize your marketing efforts.

Pricing

Callbox provides four paid plans which is available on request. Their pricing is based on the activity count per week. 

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#8 BookYourData

BookYourData helps businesses find verified and accurate B2B contact data with real-time updates and 97% accuracy. Using an 8-step data verification process. It ensures that companies can reach decision-makers with confidence.

With access to 250+ million contacts across technology, finance, healthcare, and education, BookYourData allows businesses to build targeted lists and run personalized campaigns. Unlike subscription-based models, it offers a Pay-As-You-Go pricing option, making lead generation more flexible and cost-effective.

Features:

• Targeted Data Filtering – Use 100+ filters to find leads by industry, job title, company size, location, and more.
• High-Accuracy B2B Contacts – Access 10M+ healthcare professionals, 2M+ retailers, and decision-makers across 200+ countries.
• Real-Time Prospecting – Unlimited live updates, an easy-to-use platform, and one-click data export.

Pricing:

BookYourData follows a Pay-As-You-Go model, allowing businesses to purchase only the data they need. Discounts are available on earned credits.

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#9 Zoominfo

Rating
G2: 4.4 /5
Capterra: 4.2 /5

ZoomInfo is a comprehensive B2B sales and marketing intelligence platform. They go beyond simple lead generation by offering a vast database enriched with business and contact information. ZoomInfo leverages this data, along with artificial intelligence, to uncover hidden connections and identify your ideal customer profiles.  They provide a variety of tools to target and connect with decision-makers, including direct dial numbers, verified email addresses, and powerful search functionalities.

Features

• B2B Sales & Marketing Intelligence: ZoomInfo offers a platform specifically designed with B2B sales and marketing needs in mind.
• Extensive Business & Contact Database: They provide a vast database containing a wealth of information on businesses and individuals.
• AI-Powered Insights: ZoomInfo leverages artificial intelligence to uncover connections and identify ideal customer profiles within their database.
• Decision-Maker Targeting: Their tools help you target and connect with key decision-makers at potential customer companies.
• Direct Dial Numbers & Verified Emails: ZoomInfo offers access to verified contact information like direct dial phone numbers and email addresses.
• Powerful Search Functionalities: Their platform allows you to conduct detailed searches to find the most relevant leads.

Pricing

Zoominfo provides three pricing plans that includes sales, marketing and talent. You have to get in touch with their sales team to know their pricing. 

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#10 Operatix

Rating
Clutch: 4.8 /5
G2: 4.5 /5

Operatix is a lead generation company specializing in outsourced sales development to help B2B software vendors grow their business. They focus on generating leads and revenue streams for their clients. Operatix offers a variety of services including outbound sales development, qualifying inbound leads, and accelerating growth through both channel and marketing efforts.

Features:

• Focus on B2B Software Vendors: Operatix caters specifically to companies selling software to other businesses (B2B).
• Outsourced Sales Development: They act as an extension of your sales team, handling tasks like lead generation and qualification.
• Lead Generation: Operatix helps generate leads for your B2B software products or services.
• Inbound Lead Qualification: They can also qualify leads generated through your own marketing efforts.
• Growth Acceleration: Operatix offers services to accelerate your business growth through various channels and marketing initiatives.

Pricing

Operatix provides variable pricing based on the level of personalization.

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#11 Martal Group

Rating: 
G2: 4.6 /6
Capterra: 5 /5

Martal Group is a B2B lead generation agency specializing in helping technology companies scale their sales efforts. They cater to businesses at various stages of maturity, offering outbound lead generation, account-based marketing (focusing on high-value target accounts), and appointment setting.

Features:

• B2B Lead Generation: Martal Group focuses on generating leads specifically for businesses selling to other businesses (B2B).
• Sales Enablement for Tech Companies: Their services are specifically designed to help technology companies scale their sales efforts.
• Outbound Lead Generation & Account-Based Marketing: Martal Group utilizes both outbound prospecting and targeted account-based marketing strategies to find qualified leads.
• Appointment Setting: They take care of scheduling appointments with qualified leads, freeing up your sales team’s time.
• Data & Human Expertise: Their approach combines data-driven insights with human expertise for effective lead identification and nurturing.
• Improved Sales Funnel Efficiency: Martal Group focuses on increasing leads, website traffic, and deal negotiations, ultimately speeding up the sales process.

Pricing:

Martial Group provides personalized pricing based on your requirement.

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#12 Smith.ai

Rating:
G2: 4.9 /5
Capterra: 4.8 /5

Smith.ai is a lead generation company that offers a unique solution focused on improving customer interactions for businesses. They combine human expertise with next-generation AI to provide 24/7 live virtual receptionists and web chat functionalities. This allows businesses to capture leads, answer calls, and provide basic customer service even outside of regular business hours. Smith.ai integrates with various CRMs and allows for data-driven chat experiences to improve customer engagement and potentially convert leads into sales. 

Features:

• Lead Capture & Customer Service: Their services assist with capturing leads, answering calls, and providing basic customer service.
• Out-of-Hours Coverage: They ensure you don’t miss leads or customer inquiries even outside regular business hours.
• CRM Integrations: Smith.ai integrates with various Customer Relationship Management (CRM) software for seamless data flow.
• Data-Driven Chat Experiences: They leverage data to personalize and improve customer engagement through chat functionalities.
• Increased Sales Opportunities: By capturing leads and providing better customer service, Smith.ai helps businesses potentially convert more leads into sales.
• Improved Client Experience: Their services aim to offer a more positive experience for your existing and potential customers.

Pricing: 

Smith.ai provides 4 virtual receptionist plan starting at $285/month. 

It provides two outreach campaign plan starting at $600/month

It also provides four web chat plans starting at $10/chat

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#13 Skyline Social

Skyline Social is a B2B and B2C lead generation company that helps businesses generate high-quality leads and sales appointments in a predictable, automated, and scalable way.

Their fully managed, done-for-you service covers every aspect of lead generation—from sales funnels to paid ads—ensuring consistent results and freeing up time to focus on your core operations. Skyline Social also offers free training sessions to help businesses book 10–20 monthly sales appointments with the right clients.

Features:

• Comprehensive Sales Funnel Setup: Skyline handles everything from creating digital marketing campaigns and sales funnels to running ad campaigns, follow-up emails, and video sales letters.
• Predictable Lead Generation: Designed to save time and deliver consistent, high-quality leads for businesses of all sizes.
• Free Training Program: Learn how to generate predictable sales appointments every month through hands-on training.

Pricing:

• Consulting: $3,500
• Done-For-You: $7,500

How to choose a lead generation company?

Choosing the right lead generation company is crucial for maximizing your investment. Here’s a breakdown of key factors to consider:

Lead quality

Don’t just focus on quantity. Prioritize companies that deliver high-quality leads genuinely interested in your products or services. Ask about their qualification process and how they ensure a good fit with your ideal customer profile.

Lead generation techniques

Understand the methods they use to generate leads. Make sure their strategies align with your target audience and brand image. For example, B2B companies might benefit more from content marketing and targeted ads, while B2C companies might see success with social media engagement.

Data source

Ensure the lead generation agency you choose collects leads following the rules. When leads agree to share their contact info, they’re more likely to convert. Ask the agency where they get their leads and how often they update their contact list. Old info may not be accurate, even if given willingly.

Pricing and contract terms

Lead generation companies offer various pricing models, like fixed fees, pay-per-lead, or a percentage of revenue generated. Choose a model that aligns with your budget and risk tolerance.  Carefully review contract terms regarding duration, cancellation policies, and any additional fees.

Data relevancy

Ensure that the data given by lead generation companies is practical for you. The data should be easy to use and fit your needs. For instance, check if the company offers ways to filter and organize the data. Without these options, you might struggle to connect with your preferred customers.

Data compliance

Getting precise sales data should be our top concern when working with lead generation companies. Otherwise, you’ll waste time and resources reaching out to people uninterested in your product or service. This could prevent you from filling your sales pipeline with relevant leads and meeting revenue targets.

Technology and tools

Inquire about the technology stack they use. Ideally, it should integrate seamlessly with your existing CRM or marketing automation software for smooth data flow and reporting.

CRM integrations

See if your lead generation provider can connect your sales and marketing teams by easily fitting into your company’s CRM. This allows you to keep an eye on, transfer, and handle the data you generate.

Transparency and reporting

A reputable lead generation company will provide regular reports on their activities and results. These reports should track key metrics like lead volume, lead quality, and cost-per-lead, allowing you to measure the effectiveness of their efforts.

Client Testimonials and Reviews

Research the company’s reputation. Look for client testimonials and reviews to gauge their past performance and customer satisfaction.

Flexibility in service

Many lead generation companies provide various services, like custom website building, nurturing leads, and setting up appointments. Ask if they can customize their services to match your go-to-market plan. It’s a good idea to schedule a meeting with the SDR team to talk about what you need.

How do lead generation companies work?

Lead generation companies act as prospect hunters, identifying and nurturing potential customers through a multi-step process:

1️⃣ Define Ideal Customer – Understand demographics, firmographics, and pain points.
2️⃣ Collect Data – Gather lead information from various sources.
3️⃣ Qualify Leads – Assess leads based on set criteria.
4️⃣ Outreach – Engage leads via email, content marketing, and social media.
5️⃣ Nurture Leads – Provide valuable content to build relationships.
6️⃣ Lead Scoring – Rank leads based on engagement and qualification.
7️⃣ Handoff to Sales – Deliver qualified leads for conversion.

The steps and process can vary depending on the company, but the above mentioned steps are generic steps.

How much do lead generation companies charge?

Lead generation companies employ various pricing models to cater to different business needs and budgets.

Here’s a breakdown of the most common ones:

• Monthly Retainers
• Pay-Per-Lead (PPL)
• List Purchase
• Revenue Sharing

Let’s check each model.

Monthly retainers

You pay a fixed monthly fee for a set number of leads or a dedicated amount of lead generation effort. This model provides predictability and stability, but the cost-effectiveness depends on the quality and quantity of leads generated. Good for businesses with a consistent lead flow requirement.

Example: You pay a monthly retainer of $3,000 for 100 qualified leads for your financial planning services.

Pay-Per-Lead (PPL)

You pay a fixed fee for each qualified lead delivered. This model offers clear cost control but might not be ideal if lead quality varies.

Example: You pay $50 for every qualified lead interested in your marketing automation software.

List Purchase

You purchase a pre-built list of leads that match your target criteria. This can be a quick option but the quality of leads may vary significantly, and the list might not be as fresh or accurate as those actively generated.

Example: You purchase a list of 1,000 qualified leads in the education sector for $2,000.

Revenue Sharing

You agree to share a percentage of the revenue generated from leads converted into paying customers. This model incentivizes the lead generation company to deliver high-quality leads but can be risky if upfront costs are low.

Example: You agree to a 10% revenue share for any new client acquired through leads generated by the company.

Some companies offer combinations of these models, allowing for customization based on your specific needs which is called as hybrid model.

Summing up the best lead generation companies

Lead generation companies can be valuable assets for businesses looking to grow their sales pipeline. They can help you find and qualify leads, nurture them with valuable content, and ultimately convert them into paying customers. 

However, it’s important to choose the right lead generation company for your business. Consider factors like lead quality, lead generation techniques, data sources, pricing, and client testimonials before making a decision.

Here are some additional things to keep in mind:

• Don’t expect to see results overnight. It takes time and effort to build relationships with potential customers.
• While there are some free lead generation tools available, most of the best options require an investment.
• Once you have started working with a lead generation company, it’s important to track your results so you can see what’s working and what’s not.

Choosing your lead generation company depends on your use case. While speaking from a pricing perspective, SmartReach.io would be an ideal choice as you need not pay an additional amount for lead and outreach.

At just $499 per month, you can reach out to 500,000 prospects. Try it out for free.

By following these tips, you can increase your chances of success with lead generation companies.

Lead generation companies: F.A.Qs

What is a lead generation company?

A lead generation company specialises in identifying and capturing leads for businesses. It runs ads, targeted outreach to generate high-quality leads, helping businesses improve sales and customer acquisition.

What is a lead generation agency?

A lead generation agency helps businesses attract and convert potential customers. It uses SEO, content marketing, email campaigns, and ads to deliver qualified leads, improving sales and business growth.

What is a B2B lead generation company?

A B2B lead generation company helps businesses acquire potential clients by identifying, qualifying, and nurturing leads. These companies use strategies like email marketing, cold calling, and content marketing to connect businesses with decision-makers who may be interested in their products or services.

How much should you pay for B2B leads?

The cost of B2B leads varies by industry, quality, and acquisition method. On average, businesses pay between $30 and $300 per lead. Higher-quality leads, such as exclusive or intent-based leads, tend to cost more but offer better conversion potential.

How do I generate leads for my B2B business?

Generate B2B leads by using strategies like SEO, content marketing, LinkedIn outreach, email campaigns, and paid advertising. Effective lead generation also includes networking, referrals, and leveraging automation tools to nurture and convert prospects.

What is the salary of B2B lead generation?

The salary for B2B lead generation roles varies by experience and location. Entry-level professionals earn around $40,000 per year, while experienced specialists or managers make between $60,000 and $100,000 annually. Commission-based roles can earn significantly more.

What is the best lead generation company?

The best B2B lead generation company depends on industry needs and budget. Top-rated firms include CIENCE, Belkins, LeadGeneration.com, and SalesRoads. These companies specialize in outbound prospecting, inbound marketing, and AI-driven lead qualification.