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lemlist vs SmartReach.io

SmartReach.io runs email, LinkedIn and calls for the whole team on one flat plan, $99 a month on Sales Engagement Plus with unlimited users. lemlist's Multichannel plan is $109 per user, and its Email plan prices by volume from $69 for 50,000 emails.

Five users on email, LinkedIn and calls pay $545 a month on lemlist Multichannel and $244 (excl. call charges) on SmartReach.io's Sales Engagement Plus plan.

14-day free trial · 200 prospects · No credit card

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In short

  • SmartReach.io is a cold email software with multichannel outreach capabilities via channels like email, LinkedIn, calls and WhatsApp.
  • lemlist is a multichannel outreach platform sold on two self-serve plans. The Email plan has unlimited users and senders and prices by monthly email volume. The Multichannel plan adds LinkedIn, SMS and calling and is priced per user. Both include lemlist's lead database access, inbox rotation, in-app mailbox purchase and lemwarm warmup.
  • All prices monthly. lemlist's Email plan is $69 for 50,000 emails, $89 for 100,000, $159 for 200,000, $359 for 500,000 and $659 for 1,000,000. SmartReach.io Email Outreach Plus is $89 with unlimited emails and unlimited users, and meters 50,000 prospects contacted a month instead of emails.
  • For multichannel teams, lemlist Multichannel is $109 per user, so five users pay $545 a month. SmartReach.io's Sales Engagement Plus plan is $99 flat for unlimited users, with LinkedIn automation at $29/month per connected account, so the same five users with five LinkedIn accounts pay $244 (excl. call charges).
  • lemlist's database covers 650M+ leads by its own count, with data on a $20 monthly add-on for 2,000 credits. SmartReach.io includes 300M+ contacts and 50M+ companies, with credits included from Plus.
  • Both rate 4.6 on G2. SmartReach.io offers a 14-day free trial covering 200 prospects with no credit card; lemlist's trial is also 14 days, with Multichannel features except in-app calls and 200 credits.

lemlist vs SmartReach.io, who should pick which

Both are capable platforms. The honest answer depends on what you are optimising for.

Pick SmartReach.io if

  • More than one person runs email, LinkedIn and calls, and you do not want a per-user bill
  • You send more than 100,000 emails a month
  • You want lead credits included rather than bought as an add-on
  • You want calling from a lower entry price

Pick lemlist if

  • A small team sending under 50,000 emails a month on email only
  • LinkedIn voice messages are part of your sequence
  • Your security review requires a SOC 2 report

Feature by feature

Grouped so you can read the part you care about. Rows where the two platforms genuinely do the same thing are marked parity rather than dressed up, and rows lemlist wins are marked as such.

Pricing and packaging

lemlist prices its Email plan by volume and its Multichannel plan per user. SmartReach.io prices every plan flat and meters prospects contacted a month.

CapabilitySmartReach.iolemlist
Pricing unitFlat per plan. Unlimited users from Plus
We win this
Email plan flat by volume with unlimited users. Multichannel $109 per user
Emails per monthUnlimited above Basic. 10,000 on Basic
We win this
Email plan 50,000 to 1,000,000 by tier, from $69 to $659. Unlimited on Multichannel
Prospects1,000 a month on Basic, 50,000 on Plus, 100,000 on Pro, 500,000 on Scale
Parity
Unlimited contacts stored. On the Email plan, outreach is bounded by the email tier
Lead creditsIncluded from Plus, with top-ups in $20 or $50 packs
We win this
Data add-on on every plan, $20 a month for 2,000 credits
Free trial14-day free trial, 200 prospects, no credit card
Parity
14 days, Multichannel features except in-app calls, 200 credits

Channels, and where each one lives

Both run email, LinkedIn and calls in one sequence. The difference is what it costs per person, and how deep the LinkedIn steps go.

CapabilitySmartReach.iolemlist
Channels in one sequenceEmail, LinkedIn and calls, with WhatsApp and SMS semi-automated
Parity
Email on the Email plan. LinkedIn, calls and SMS on Multichannel, WhatsApp as a $20 per user add-on
Where multichannel startsSales Engagement Basic, $39, with a calling seat and its number included. Unlimited users from Plus at $99
We win this
Multichannel, $109 per user
LinkedIn automationNative and automated inside the same conditional sequence, $29/month per connected account
They win this
Native on Multichannel, including LinkedIn voice messages and AI voice notes
CallingCalling seats with one number each, call charges paid from prepaid calling credits. Extra seats $19
Parity
In-app calling and a power dialer on Multichannel, with 400 calling minutes per user a month, plus Aircall and Ringover integrations

Email infrastructure and deliverability

Both rotate senders, warm mailboxes for free, sell mailboxes in-platform and test inbox placement. On this group the two are level.

CapabilitySmartReach.iolemlist
Inbox rotationIncluded from Plus, across every mailbox you connect
Parity
On every plan, with rotating IPs. On Multichannel, rotation runs across the 5 senders each user gets
Mailboxes bought in-platformGoogle and Microsoft 365 mailboxes at $4 a mailbox plus $5 a domain, or an Azure tenant of 50 mailboxes plus a domain for $35 a month
Parity
Domains and Gmail, Outlook or SMTP mailboxes bought in-app, on every plan
WarmupFree on every plan: 10 accounts on Basic, 25 on Plus, 75 on Pro, unlimited on Scale
Parity
lemwarm included on every plan
Inbox placement testingPeriodic inbox placement tests, with users notified when a test fails
Parity
Placement tests across Gmail, Outlook and Yahoo, spam-rate monitoring and alerts

Data, reviews and security

Where lemlist is ahead, and where the two are level.

CapabilitySmartReach.iolemlist
Lead database300M+ contacts and 50M+ companies, with credits included from Plus
They win this
650M+ leads by its own count, with data on a $20 monthly add-on
G2 rating4.6 on G2
Parity
lemlist rates 4.6 on G2
Security certificationGDPR and CAN-SPAM compliant, with 2FA and encryption
They win this
A SOC 2 report, by its own statement

lemlist vs SmartReach.io pricing

Every price on this page is the monthly rate on both sides, so nothing here can disagree with our own pricing page. An email-only buyer and a multichannel buyer get different answers, so both are priced separately rather than averaged into one.

A team, email only

Several senders on email outreach, monthly billing on both sides. lemlist's Email plan, which has unlimited users and prices by monthly email volume, against SmartReach.io Email Outreach Plus, which does not meter emails

LineSmartReach.iolemlist
PlanEmail Outreach Plus, $89/mo
Parity
Email plan, $69 to $659/mo by volume
UsersUnlimited
Parity
Unlimited
Emails per monthUnlimited
We win this
50,000 at $69, 100,000 at $89, 200,000 at $159, 500,000 at $359
Prospects contacted50,000 a month
Parity
No separate cap. The email tier is the limit
Lead creditsIncluded from Plus
We win this
Data add-on, $20 a month for 2,000 credits
Monthly$89$69 at 50,000 emails, $89 at 100,000, $159 at 200,000

lemlist is $20 cheaper for a team sending up to 50,000 emails a month, and level at 100,000. Above that the gap turns: $159 for 200,000 emails and $359 for 500,000 on lemlist, against $89 with no email ceiling on SmartReach.io, where Plus meters 50,000 prospects contacted a month instead.

A team of five on email, LinkedIn and calls

Five users running email, LinkedIn and calling in one motion, monthly billing. lemlist Multichannel, priced per user, against the SmartReach.io Sales Engagement Plus plan with one LinkedIn account per user

LineSmartReach.iolemlist
PlanSales Engagement Plus, $99/mo, unlimited users
We win this
Multichannel, $109 per user, 5 users
LinkedIn stepsAutomated in the same sequence, $29/month per connected account, 5 accounts
Parity
Included in the per-user price
CallingCalling seats in the plan, one number per seat. Call charges paid from prepaid calling credits
Parity
In-app calling and a power dialer in the per-user price, with 400 calling minutes per user a month
Emails per monthUnlimited
Parity
Unlimited emails and messages
Monthly$244 (excl. call charges)$545 (incl. 400 call minutes per user)

$301 less a month for five users, and the gap grows with every hire: ten users cost $1,090 on lemlist and $389 (excl. call charges) on SmartReach.io with ten LinkedIn accounts. lemlist's per-user price includes LinkedIn, its dialer and 400 calling minutes per user, and its LinkedIn steps go further, with voice messages.

Competitor pricing checked 2026-10-26. Prices change often, so check the vendor's own pricing page before planning a migration around one. lemlist pricing. SmartReach.io figures come from our pricing page, which is the source of truth for them. No per-seat pricing. Plans scale by active prospects, and every plan above Basic includes unlimited users and unlimited sending email accounts.

Where SmartReach.io is the better choice

Six places the difference is real rather than marketing, each one checkable against the two pricing pages.

One flat price for the whole team

lemlist bills Multichannel per user, $109 each, so the bill grows with every hire. SmartReach.io's Sales Engagement Plus plan is $99 a month for unlimited users, with LinkedIn at $29/month per connected account. Five users with five LinkedIn accounts pay $244 against $545, and ten pay $389 against $1,090, both SmartReach.io figures excluding call charges.

No email ceiling above Basic

lemlist's Email plan climbs with volume, to $159 for 200,000 emails and $359 for 500,000. SmartReach.io Email Outreach Plus is $89 with unlimited emails and unlimited users, and meters 50,000 prospects contacted a month instead, so long sequences do not push you up a tier.

Lead credits come with the plan

lemlist sells its data as an add-on, $20 a month for 2,000 credits on top of either plan. SmartReach.io includes SmartReach credits from Plus, with access to 300M+ contacts and free email verification, so finding and checking leads does not start a second bill.

Calling from a lower entry point

On lemlist, calling starts with Multichannel at $109 per user. SmartReach.io's Sales Engagement plans include calling from $39 a month, with a calling seat and its number in the plan and call charges paid from prepaid calling credits.

Where lemlist is the better choice

Every comparison page on the internet says its author wins. Here is where this one does not, so you can weigh the parts that matter to you rather than take our word for the whole thing.

Cheaper for a small email team

lemlist's Email plan is $69 a month for 50,000 emails with unlimited users. SmartReach.io's first unlimited-user plan, Email Outreach Plus, is $89. A team that stays under 50,000 emails a month pays $20 less on lemlist, and the two are level at 100,000.

A larger lead database

lemlist says its database covers 650M+ leads, with waterfall enrichment across several providers. SmartReach.io includes 300M+ contacts. If bulk data is most of the job, lemlist has more of it, sold through its data add-on.

Deeper LinkedIn steps

lemlist Multichannel sends LinkedIn voice messages, recorded once or generated by AI for each lead, alongside visits, invitations and messages. SmartReach.io automates the standard LinkedIn steps inside the sequence but does not send voice messages.

A SOC 2 report

lemlist says it holds a SOC 2 report. SmartReach.io is GDPR compliant with 2FA and encryption but holds no SOC 2 report, so a buyer whose security review requires one should weigh that.

Switching in an afternoon

Nothing here needs a migration project or a call with sales.

Bring your contacts across

Export your lemlist leads as CSV and import them directly, or move them through the API. Field mapping is saved after the first run.

Reconnect your mailboxes

Connect the same Google, Microsoft 365 or SMTP mailboxes you send from today. Reputation follows the domain, not the platform, so nothing resets.

Rebuild sequences, with every user on one plan

Sequences are rebuilt in the editor rather than imported, usually in an afternoon. LinkedIn steps and, on Sales Engagement plans, call steps go into the same sequence as the emails, and adding a teammate does not add a seat fee.

Protect deliverability through the switch

Run free warmup on your mailboxes, turn on inbox rotation and use soft start so volume ramps. The 14-day free trial lets you run both in parallel before cancelling anything.

FREQUENTLY ASKED QUESTIONS

lemlist vs SmartReach.io FAQ

Yes, for multichannel teams. SmartReach.io runs email, LinkedIn and calls in one sequence on its Sales Engagement Plus plan at $99 a month for unlimited users, with LinkedIn at $29/month per account. lemlist Multichannel is $109 per user. For a small team sending under 50,000 emails a month, lemlist's $69 Email plan is cheaper.

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