From a cold email tool in 2016 to a complete outreach platform

SmartReach.io is a multichannel sales engagement platform that began in 2016 and is headquartered in Hyderabad, India. Today, 5,000+ businesses across 100+ countries use SmartReach.io to run cold email, calling, and LinkedIn outreach from one place, and to turn cold prospects into booked meetings without juggling a dozen tools.

How it started

In 2016, Prateek Bhatt and Akhilesh Betanamudi took on their first client, who asked them to build a tool for sending cold emails. That tool became SmartReach.io.

At the time, the only real options for outbound were expensive enterprise platforms. Agencies and smaller teams kept asking Prateek and Akhilesh to build them something similar but accessible, so in 2017 SmartReach.io launched as SaaS that anyone could use. Cold email was the core, and it still runs deep in everything we build.

Our Journey

How we grew

Jun2016
Origin

It started with one client.

Prateek and Akhilesh build a custom cold email sending tool. That tool becomes SmartReach.io.

Mar2017
Launch

SmartReach.io SaaS launches

Built for the agencies and teams priced out of enterprise outreach platforms.

Aug2022
New channel

Social outreach arrives

LinkedIn and WhatsApp join the platform, so teams can reach prospects beyond the inbox.

Jan2023
New channel

Cold calling joins the stack

A built-in power dialer brings voice into the same sequences.

Jun2024
Platform

Multichannel drips

Add multiple channels to a single campaign based on conditions.

Dec2024
AI

Moving into AI

AI content writer, AI sequence builder, AI tagging, and reply-sentiment analysis.

Feb2025
Infrastructure

Email infrastructure, built in.

Businesses can spin up authenticated sending domains and mailboxes in under five minutes.

Jan2026
Data

Lead finder launches

300M+ verified contacts & 50M+ companies built in. Prospect without leaving the platform.

NextUp
Coming Soon

AI SDR

AI Agent that we prospect, outreach and generate leads or book meetings based on your audience.

What we do

SmartReach.io started life as a cold outreach sending tool. Over time we added a B2B lead finder, multichannel drip campaigns, and a shared team inbox, evolving from a cold email tool into a full sales engagement platform. Today SmartReach.io brings four outreach motions into one place.

Cold email

Automated, personalized email sequences with unlimited inboxes, inbox rotation, built-in warmup, and deliverability controls.

Cold calling

A built-in power dialer with one-click calling, logged automatically alongside the rest of your outreach.

LinkedIn outreach

Automated connection requests, messages, and profile views.

Multichannel sequences

Email, LinkedIn, calls, WhatsApp, and SMS combined in a single conditional drip that reaches each prospect on the channel they actually respond to.

It connects natively to the tools you already run, including Salesforce, HubSpot, Pipedrive, and Zoho CRM with two-way sync, and to your sending infrastructure across Google Workspace, Microsoft 365, Exchange, Mailgun, SendGrid, Amazon SES, and SMTP/IMAP.

What sets us apart

1

Genuinely multichannel. Not email with add-ons. Email, calls, LinkedIn, WhatsApp, and SMS run together in one sequence.

2

Deliverability engineered in. Inbox rotation, free email verification, AI-powered warmup, ESP matching, & spam-test reports help your campaigns land in the primary inbox.

3

Your own sending infrastructure in minutes. Authenticated domains and mailboxes, ready in under five minutes.

4

No per-seat pricing. Pay for what you use and add as many sending seats as you need.

5

A 300M+ verified contact & 50M+ companies built in, so you can find and enrich prospects without leaving the platform.

Who we build for

From solo founders and SDRs to full sales teams, agencies managing many clients, and recruitment and lead-generation teams, SmartReach.io is built for anyone whose growth depends on consistent, high-quality outbound at scale. It is the reason we kept the product accessible from day one, instead of enterprise-only.

A note on our name

SmartReach.io has been helping teams run outreach since 2016. We are an independent sales engagement platform headquartered in Hyderabad, India, and our home on the web is smartreach.io. We are occasionally confused with other products that use a similar name, so to be clear: if you are looking for the SmartReach that runs multichannel cold email, calling, and LinkedIn outreach in one platform, you are in the right place, at smartreach.io.

See why 5,000+ businesses choose SmartReach.io.

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