In today’s ever-changing digital landscape, businesses are finding it increasingly difficult to communicate with their customers effectively. With the rise of social media, email, SMS, and other communication channels, keeping up with the latest trends and ensuring that your messaging is consistent across all channels can be challenging. That’s where sales engagement platforms come in.
Sales engagement platforms allow businesses to communicate with their customers through various channels simultaneously. Whether you’re reaching out through email, social media, SMS, or live chat. The software ensures that your messaging is consistent and in line with the brand’s voice, which can help build the customer’s trust and loyalty.
Factors to Consider When Shortlisting a Sales Engagement Platform
Numerous sales engagement software offers an abundance of features, but we believe that an effective solution should provide a few essential elements. Here are some factors for sales representatives to consider.
- Personalizable sales campaigns: Generate sales campaigns from the ground up and include as many channels as you require.
- Multi-identity functionality: This will enable you to send messages from various identities, such as LinkedIn, email, and Twitter. Ideally, you should be able to connect unlimited identities, making it an excellent feature for a sales team or business unit.
- Integration with your CRM: Connect to your CRM, calendar, or Google Agenda to streamline your entire process.
Excellent scalability capabilities: Develop a long-lasting system that can scale up or down as per your needs. Overall, the best sales engagement platform for your organization shall depend on your requirements and budget. Compare different tools to find the one that best meets your needs.
Top 10 Best Sales Engagement Platforms
Whether you’re just starting with a multichannel tool or looking to try new tools, the below options can help sales reps improve their skills and success rate. Let’s dive into the details of each tool.
1. SmartReach.io
SmartReach.io helps sales reps send personalized communication and enables them to follow up in various methods, such as missed reminders, emails, phone calls, texts, and social media. You may also tailor your follow-ups to the prospect’s industry, employer, city, and other information. You may use the tool’s pre-set templates to target a specific business to generate industry-specific offers. It also offers free access to PropectDaddy, a LinkedIn email finder cum prospecting software that gives a list of verified business email, Linkedin profile, designation, company name etc.
SmartReach.io provides a free Shared Inbox for business teams where all team members can access, reply and action upon replies received from campaign prospects. Besides multiple other benefits, the shared team inbox also provides reply sentiment analysis for better sales forecasting.
Key Features of SmartReach:
Communication via Multiple Channels
SmartReach.io helps SDRs close more deals by automating cold outreach and follow-up communication to prospects via multiple channels like email, Linkedin, WhatsApp, SMS, and calls. A task manager is provided to help SDRs meet their sales quotas by facilitating a focused approach to daily tasks. Once a sequence of communication is set, SmartReach.io automation sends emails in irregular intervals apeing human-like sending.
Personalized Outreach
SmartReach provides features such as hyper-personalization of communication, communication sequencing, email A/B testing, spam test report, email validation, prospect management, custom merge tags, detailed reporting, shared inbox and many more. Sales reps can create unlimited custom columns which then could be converted to merge tags like {{opening_lines}}, {{Linkedin_post}}, {{trigger_event}} etc
Automating Outreach via LinkedIn
SmartReach.io enables sales teams to automate their LinkedIn outreach strategy thus giving them more time to focus on completing other important tasks and achieving targets. LinkedIn outreach tasks include profile views, send connect request, send messages and send Inmail. LinkedIn is considered one the effective cold outreach channel for B2B sales as it allows you to target specific industries, job titles, and company sizes, ensuring that your message reaches the right people.
Using WhatsApp for Outreach
SmartReach.io’s sales engagement software allows you to add WhatsApp messages to your outreach sequence. Globally, WhatsApp’s open rates exceed 90%, making it a highly effective outreach channel to impact sales conversion directly. WhatsApp generates faster responses as compared to any other outreach channel.
Outreach via SMS
SmartReach.io allows SDRs to schedule and send SMS messages to prospects with limited or no internet access. SMS is considered one of the most effective channels of communication as it gives the option to put your message instantly in front of the prospect.
Sales Outreach via Call
SmartReach.io multichannel tool allows sales reps to add “Calls” to their sales sequences. Emails and Linkedin messages get you and your company familiarised with the prospects, so when adding “Calls” to a sequence based on engagement then there is a high chance the prospect will give u 30 sec to pitch. SDRs receive real-time feedback from prospects, allowing them to tailor their pitch and address any objections or concerns immediately. Calls can help sales representatives build rapport with prospects by establishing a personal connection.
SmartReach Pricing
SmartReach’s multichannel growth plan pricing starts at $49 (for 10 users) billed monthly. This is inclusive of email validation, spam test report, detailed analytical report, shared inbox, prospecting of business email via LinkedIn and sales navigator, multiple CRM integration and many more features. It provides greater discounts on annual plans.
2. Reply.io
Reply.io is a cutting-edge email automation platform designed to help businesses increase their efficiency and effectiveness in customer communication. It will help sales teams streamline their outreach process, improve lead-generation efforts, and enhance customer engagement.
Reply.io Key Features
- Multichannel Sequences: Businesses can engage with their prospects and customers through multiple channels such as email, SMS, and chatbots.
- LinkedIn Automation: Enables businesses to automate their outreach on LinkedIn, streamline their prospecting process, and scale their lead generation efforts
- Cloud Calls: This feature allows businesses to engage with their customers and prospects in real time, improving their communication and customer experience.
Reply.io Benefits:
- With the Reply.io multichannel Chrome extension, businesses can discover and engage with their prospects from anywhere on the web, including Gmail and LinkedIn.
- You can set up the multichannel sequence in manual or fully automated modes, depending on what your find easier. Additionally, extensive documentation and support resources are available.
Reply.io Pricing
Reply.io sales engagement plan starts at $90 per user per month for a min of 2 users
3. Lemlist
Lemlist is the answer to your multichannel outreach needs. This powerful software empowers sales reps to compose personalized outreach messages effortlessly. No wonder Lemlist is utilized by sales teams and lead generation companies worldwide.
Lemlist Key Features:
- Automated Outreach: Lemlist allows businesses to automate their outreach process using the most popular channels, including cold email, LinkedIn, and cold/warm calling.
- Manual Task Steps: Businesses can add reminders to perform specific actions such as commenting on social media posts, mentioning leads in their posts, etc., to grab their attention.
- Aircall Integration: Lemlist offers integration with Aircall to add cold/warm call steps to campaigns and boost results.
Lemlist Benefits:
- Aircall integration helps add a personal touch to your sales campaign.
Lemlist Pricing
Lemlist’s sales engagement platform starts at $99 per seat per month
4. Mailshake
Mailshake is a powerful tool that uses customized email campaigns to help businesses establish relationships, promote content, and raise brand recognition. SDRs can locate and target prospects with Mailshake, set up and automate multichannel outreach programs and analyze their impact with comprehensive data.
Mailshake Key Features:
Sales engagement automation: Mailshake makes it simple to automate all parts of your multichannel outreach efforts, including tailored messages, automatic follow-ups, and unique sending schedules for specific recipients.
Sequences of multichannel outreach: The multichannel outreach sequences feature allows sales reps to incorporate LinkedIn and other social media channels into their outreach efforts for a more comprehensive approach.
Unlimited VOIP Calls: Mailshake offers unlimited and affordable international calls to the US and Canada.
Mailshake Benefits:
- By incorporating LinkedIn and other social media channels into their outreach efforts, SDRs can reach a wider audience and maximize the impact of their campaigns.
- For VOIP calls they let businesses select a number with the area code of their choice, which can help to improve connect rates by appearing more familiar to prospects.
- Mailshake’s task management feature reminds businesses to perform offline prospecting activities.
Mailshake Pricing
- Sales engagement: This plan is priced at $83 per month per user billed annually and includes access to additional tools such as a phone dialer, social selling, and creating custom tasks to help you set up sales engagement sequences. Their email-only plan is $58 per user per month billed annually
5. Woodpecker
Woodpecker sales engagement platform allows sales reps to automate their multichannel outreach campaigns. It has several capabilities that enable SDRs to customize their emails, schedule campaigns, measure email interaction, and much more.
Woodpecker Key Features
LinkedIn Tasks: As part of your sales automation platform, you can incorporate LinkedIn into your outreach campaign. This feature lets you leverage your LinkedIn network and connect with your potential customers.
Woodpecker Calls – Android App: With Woodpecker Calls, you can make calls and schedule follow-up tasks from the same place, making it easier to keep track of your outreach efforts.
Woodpecker SMS – It can craft customized text messages, which can be sent directly from your mobile phone at the most suitable time.
Woodpecker Benefits
- With Woodpecker’s multiple features, businesses can reach potential customers through LinkedIn, calls, and text messages.
- This sales engagement strategy using multichannel approach helps to improve the chances of a response and engage customers on their preferred channel.
Woodpecker Pricing
The pricing for Woodpecker’s platform is based on the number of daily contacts you select. For $74 per month per slot, you can reach unlimited prospects in a month and have unlimited follow-ups and team member
6. Klenty
Klenty is a leading sales engagement platform because its various multichannel -outreach features boost SDR productivity. Klenty is a platform that automates creating and sending outbound emails, making it possible to work more efficiently.
Klenty Key Features
Klenty’s Sales Dialer: Allows you to place calls and pre-recorded voicemails with just one click. It’s designed to help increase the speed and efficiency of your call sessions
Klenty’s LinkedIn Plugin: The LinkedIn Plugin by Klenty streamlines the process of executing LinkedIn tasks, reducing the manual workload. The plugin enables you to automate repetitive tasks and ensures you stay within LinkedIn’s strict sending limits.
Klenty’s Text Messaging: Klenty’s text messaging feature provides an additional channel of communication with prospects who may not answer calls or listen to voicemails.
Klenty’s Multi-channel Inbox: It gives access to monitor communications from Calls, Texts, Linkedin and Emails. It centralizes all communication from prospects in one place, thus simplifying communication
Klenty Benefits::
- Automate repetitive tasks and streamline your sales processes, increasing efficiency and productivity.
- The text messaging feature and multi-channel inbox help improve your chances of making a connection and closing deals.
Klenty Pricing
The Klenty pricing package starts at $125 per user per month (billed quarterly) for advanced outreach.
7. Quickmail
QuickMail is a marketing platform that helps automate your email workflow and generate leads in the cloud. QuickMail can automate your cold-calling efforts by reaching out to a certain number of leads daily and following up with those who don’t answer.
Quickmail Key Features
Cold Calling Integration: QuickMail has integrated Aircall’s powerful dialer, making it easy for you to make sales calls without leaving your QuickMail campaign.
Quickmail Pricing
QuickMail’s pricing starts at $59 per month
8. Close.com
Close.com is a CRM and sales engagement platform that aims to improve efficiency and productivity in the corporate world. Close.com’s capabilities include lead and contact management, transaction tracking, call and email logging, and pipeline management. It works with several popular messaging and app platforms to provide sales teams with a unified environment to do business.
Close.com Key Features
Automated Multi-channel sequences: it has automated sequence building which is easy to follow and can integrate email, calls, and SMS steps to increase the reach.
Efficient Calling: Close.com’s Power Dialer and Predictive Dialer allow for quick and automated calling, with the added benefit of real-time call coaching for your sales team.
Convenient SMS Messaging: The in-app SMS feature of Close.com allows for low-cost notification of events and meetings, with options for bulk messaging through API and open-source integrations.
Close.com Benefits:
- Power Dialer increases sales productivity
- You can automate the SMS sequence through API for efficiency.
Close.com Pricing
The pricing plan for their sales engagement plan (Professional package) is $99/user/month. The Business package for increased outreach at $149/user/month contains call coaching, voicemail drop, and all the other features for this sales engagement platform.
9. Expandi.io
As a Linkedin automation tool, Expandi assists its customers by automatically creating fresh leads after refining them. In addition to letting consumers pick and select who they want to see their ads, Expandi facilitates the launch of various campaigns catering to specific market segments.
Expandi.io Key Features
Smart Sequences: You can connect with your prospects by using Email and different points on Linkedin. This will help you create Smart Sequence with email and LinkedIn follow-up messages.
Expandi.io Benefits:
- You can add nine actions in one sequence to help you increase your sales.
- You can also combine email with Linkedin Outreach in one go.
- Through Hyperise and Expandi integration, you can hyper-personalize your email and LinkedIn campaigns through dynamic GIFs.
Expandi Pricing
Expandi.io starts at $99.00 per month per user and offers a pricing model based on the number of users. A free trial is available for those who wish to test the platform before committing to a subscription.
10. Sales.Rocks
Sales.Rocks simplify sales engagement and lead generation for enterprises only. They can download hundreds of leads with the required information to start prospecting with a few clicks.
Sales.Rocks Key Features
Email and LinkedIn Outreach: Run an outreach sequence that combines automated actions of Linkedin and Emails.
Phone Verifier: You can verify the direct phone numbers from prospects and get their registered location and whether the number is active.
Sales.Rocks Benefits:
- Make use of business-to-business (B2B) data and cold email functions to locate and contact your ideal customers.
- Built-in email and LinkedIn and add it directly to a sequence with advanced triggers.
Sales.Rocks Pricing
Sales.Rocks’ sales engagement plans start at €250/ per month for a single user billed half yearly.
As the old adage goes, “Don’t put all your eggs in one basket”. This is especially true when it comes to sales outreach efforts. With sales engagement platforms, businesses can diversify their approach by engaging prospects through multiple channels such as email, SMS, social media, and more. By adopting a multichannel strategy, businesses can improve their chances of success in generating qualified leads and closing deals. So don’t limit yourself to just one channel – branch out and see the results for yourself with multichannel outreach software.
