Top Cold Email Closing Lines That Drive Action and Engagement

Crafting the perfect email closing lines can be the difference between sealing a deal and being ignored.

Email closing lines are more than just polite farewells—they’re strategic elements designed to prompt action, build rapport, and reinforce your message. 

Whether you’re looking to create a sense of urgency, personalize your outreach, or simply end on a strong note, knowing how to craft effective closing lines is crucial.

This article talks about various types of cold email closing lines, their importance, and tips on writing the best ones to ensure your emails stand out and get the responses you seek.

What are cold email closing lines?

Cold email closing lines are the final sentences or phrases in a cold email designed to leave a positive impression and encourage the prospect to take a desired action. Effective closing lines are clear, and concise, and include a call to action (CTA). 

Now, we can divide closing lines into 2 groups – 

• Good closing lines
• Bad closing lines

Good cold email closing lines ✅

A good email closing line is like the climax of a film.

Just like a movie’s ending leaves a lasting impression, a strong closing line can determine if your email gets a reply or gets lost in the clutter of the email inbox.

Bad cold email closing lines ❌

A bad closing line is like serving a burnt cake – it leaves a terrible taste in the mouth and ruins the whole experience of a dinner you had.

Definitely, you don’t want your prospects to have a burnt taste that would ruin their experience. 

So, we have come up with some closing lines that you can use based on your use case.

Examples of cold email closing lines

Below are some cold email closing lines that are categorized based on the type of your cold email outreach. 

#1. Call to Action (CTA) based closing lines

A CTA email closing line should be used when you’ve clearly outlined a benefit or solution and want the prospect to take a specific action. 

This is often the most direct and effective approach, especially if there’s a time-sensitive offer or limited availability.

Some email closing lines are:  📍 Book a free consultation now. 📍 Schedule a demo to see it in action. 📍 Start your free trial today. 📍 Claim your discount code now. 📍 Reply to this email to get started. 📍 Creating a Sense of Urgency: 📍 Don’t miss out on this limited-time offer. 📍 Act now before our prices increase. 📍 Limited spots are available – reserve your spot today. 📍 This deal ends in 48 hours. 📍 Creating Curiosity: 📍 Ready to see how we can help? Reply now. 📍 Intrigued? Let’s chat. 📍 Curious to learn more? Click here.

#2. Value proposition-based closing lines

Reinforcing the value proposition is ideal when you believe the prospect understands the problem but needs a final push to see the value of your solution. 

It’s a good strategy to summarize the key benefits and encourage them to take the next step. It is used widely in cold emails for B2B Sales.

Some email closing lines are:  📍 Imagine saving 20% on your monthly expenses with our solution. 📍 Ready to boost your sales by 30% in the next quarter? 📍 Increase customer satisfaction by 25% through our platform. 📍 Experience a 50% reduction in paperwork with our automated system. 📍 Let’s discuss how we can help you achieve your growth goals. 📍 Our platform can help you streamline your operations and improve efficiency. 📍 Ready to discover the full potential of your team? 📍 Let’s explore how we can help you achieve a better ROI.

#3. Curiosity and intriguing closing lines

This type of closing line is effective when you want to pique the prospect’s interest without being overly salesy. 

It can be used to create a sense of mystery or to highlight a unique aspect of your offering.

Some email closing lines are:  📍 Want to know how we helped [similar company] increase their revenue by 40%? 📍 Curious about how our AI-powered tool can transform your business? 📍 There’s something revolutionary we’re doing in the industry. Let’s chat. 📍 Ready to discover a game-changer for your [industry]? 📍 I have an idea that could significantly impact your bottom line. Let’s connect. 📍 Want to learn about a new approach to [problem]? 📍 Imagine a world where [desired outcome] is a reality. Let’s make it happen. 📍 I think I can help you achieve something you didn’t know was possible. Intrigued?

#4. Showing scarcity and urgency

Creating a sense of scarcity or urgency can be powerful, but it’s important to use it judiciously. 

This approach is best when there’s a genuine reason for the urgency, such as a limited-time offer, a popular product with low inventory, or an upcoming deadline.

Some email closing lines are:  📍 Our early bird discount ends in 48 hours. Don’t miss out! 📍 Limited spots are available for our upcoming webinar. Reserve your seat now. 📍 This offer expires on [date]. Act fast! 📍 Only 5 spots left for our exclusive coaching program. 📍 High demand for our product. Secure your order before it’s too late. 📍 Time is running out to claim your free trial. Start today! 📍 This is a limited-time opportunity. Reply now to learn more. 📍 Don’t wait until it’s too late. Contact us today.

#5 Closing line based on personalization

Email personalization shows that you’ve done your research and care about the prospect.

This type of closing line can be effective when you have a genuine connection to the person or their company, or when you want to build rapport.

Here are some personalized email closing lines: 📍 I noticed you recently launched a new product—congrats! Can we discuss how our service can support your growth? 📍 I see we share a common interest in [Industry/Event]. Would love to chat more about it. 📍 I read your recent article on [Topic]. Can we explore how our solution aligns with your insights? 📍 As a fellow [College/University] alum, I’d love to connect and discuss a potential collaboration. 📍 I enjoyed your talk at [Conference/Event]. Can we discuss how our solutions might complement your goals? 📍 Given your expertise in [Field], I’d value your feedback on our proposal. 📍 I see you’re expanding your team—congrats! Can we chat about how we can support your growth? 📍 I saw your post on [Platform] about [Topic]. Let’s discuss how we can address that challenge together. 📍 I admire your work in [Field]. Can we set up a time to discuss potential synergies? 📍 I noticed your company is growing rapidly. Can we connect to discuss how we can assist with your scaling efforts?

Suggested Read: What is Email Personalization and the Importance of Email Personalization

#6 Social proof-based closing lines

Using social proof can build credibility and trust with the prospects 

Use this approach when you have strong testimonials, case studies, or industry awards to share.

Some email closing lines are:  📍 Our clients rave about how our product has transformed their business. 📍 As a top-rated [industry] solution, we’re confident we can help you. 📍 Join countless satisfied customers who have benefited from our services. 📍 Our recent award for [award] is a testament to our commitment to excellence. 📍 Trusted by industry leaders, we deliver results. 📍 Don’t just take our word for it. Read what our clients say. 📍 Backed by [number] positive reviews, our product is proven to deliver. 📍 Our track record speaks for itself. Let’s discuss how we can help you.

#7 Closing line based on email Follow-up

An email follow-up closing line can be used to maintain interest and indicate that you’ll be in touch again. This is a good option when you want to give the prospect time to consider your offer without appearing pushy.

Some email closing lines are: 📍 I’ll follow up next week to see if you’re available for a quick chat. 📍 I look forward to discussing this further with you soon. 📍 I’ll reach out again in a few days to see if you have any questions. 📍 Let’s connect again in a week to explore this opportunity further. 📍 I’ll send over some additional information for your review. 📍 I’ll be in touch to schedule a follow-up meeting. 📍 I’m available to answer any questions you may have. 📍 Please don’t hesitate to reach out if you need anything else.

What is the importance of cold email closing lines?

The importance of cold email closing lines can be summarized in the following bullet points:

• Encourage Action: Prompt the prospect to take a specific action, increasing the likelihood of a response.
• Create Urgency: Instill a sense of urgency, motivating the prospect to respond promptly.
• Show Professionalism: Reflect professionalism and attention to detail, enhancing the sender’s credibility.
• Maintain Engagement: Keep the prospect engaged and interested in continuing the conversation.
• Facilitate Clarity: Provide a clear next step, making it easy for the prospect to know what is expected of them.
• Personalize Communication: Tailor the message to the prospect, making it more relevant and appealing.
• Reinforce Message: Reinforce the main message or value proposition, ensuring it remains top of mind.
• Establish Rapport: Build a connection with the prospect, fostering a positive relationship.

Suggested Reading: 165 Email Opening Lines To Increase Engagement & Get Results

Tips for writing the best cold email closing lines

When writing the best cold email closing lines, it’s important to focus on clarity, conciseness, and relevance to ensure your email leaves a positive impression and prompts the prospect to take the desired action. 

Here are some detailed tips for your reference:

Be clear and direct

Clarity eliminates any guesswork for the prospect and makes it easy for them to understand what you want.

• Use straightforward language.
• Clearly state the next step you want the prospect to take.

Incorporate a call to action (CTA)

A CTA guides the prospect toward the desired response, whether it’s scheduling a meeting, replying with information, or signing up for a service.

• Use action-oriented language.
• Be specific about the action you want them to take.

Personalize your closing

Personalization shows that you’ve done your homework and are genuinely interested in the prospect and their needs, which can increase the likelihood of a response.

• Mention specific details about the prospect’s work, company, or interests.
• Tailor the closing to reflect your knowledge of their recent activities or achievements.

Keep it concise

A concise closing respects the prospect’s time and keeps the focus on the main message without unnecessary fluff.

• Limit your closing to one or two sentences.
• Avoid adding unnecessary details or overly complex language.

Create a sense of urgency

A sense of urgency can motivate the prospect to act quickly, rather than postponing their response.

• Use time-sensitive language.
• Highlight any deadlines or time constraints.

Be polite and professional

Politeness and professionalism help build a positive rapport and ensure you come across as respectful and considerate.

• Use courteous language.
• Thank the prospect for their time and consideration.

End with a question

Ending with a question encourages the prospect to respond, keeping the conversation open and ongoing.

• Pose a relevant question related to the email’s content.
• Ensure the question is easy to answer and directly related to the next steps.

Provide contact information

Including your contact information makes it easy for the prospect to reach out to you without needing to look up your details.

• Include your phone number or an alternative email address.
• Add any relevant links (e.g., calendar scheduling tool).

Add a P.S.

Including a P.S. (postscript) can draw attention to key points, reinforce your message, or add a final touch of personalization. It often stands out in the prospect’s inbox, making it a useful tool to emphasize important details or calls to action.

• Use the P.S. to highlight a key benefit or offer.
• Mention something personal or relevant that ties back to the main message.
• Keep it brief and focused.

How does SmartReach.io help with cold email closing lines?

SmartReach.io is a powerful sales engagement platform that helps your sales team achieve their target in a faster and automated way. 

With SmartReach’s AI-powered feature, you will be able to generate email content within seconds and the content targeted towards your ICP. 

The only task you have to do is provide input based on your email’s intent. Such as what you want to convey, your audience details, tonality, merge tags, etc. 

Here is a video for your reference.

After the content is generated you will have the option to change any selected paragraphs or phrases based on your requirements. The AI will provide you with options. 

The whole process makes your email generation automated and faster. 

SmartReach also provides an AI sequence generator, where you will get the whole sequence generated based on your input. 

You can tweak the sequence based on your use case. 

SmartReach.io provides a huge range of features such as cold email automation, shared inbox, multichannel outreach, inbox rotation, ESP matching, spintax, and many more. 

You can sign up for 14-day free trial to explore all the features or else, schedule a 15-min call with our support to answer all your queries. (No Credit Card Required)

Frequently Asked Questions (FAQs)

How should you end a cold email?

Ending a cold email effectively involves using a clear, concise closing line that includes a call to action (CTA). Ensure you restate your value proposition briefly, express appreciation, and guide the prospect on the next steps. For example, you might end with, “Can we schedule a brief call next week to discuss this further? Looking forward to your response.”

What is a good closing line for an email?

A good closing line for an email is direct, relevant, and encourages the prospect to take action. It should be concise and polite. For instance, “Please let me know if you have any questions or would like to schedule a meeting.”

How to end a cold call letter?

To end a cold call letter effectively, include a clear CTA and a polite closing remark. Restate the purpose of your outreach and suggest a specific next step. For example, “I would appreciate the opportunity to discuss this further. Please let me know a convenient time for a call.”

How do I write the last line of an email?

The last line of an email should summarize your main point or request and provide a clear CTA. It should be polite and prompt the prospect to respond or take action. For example, “I look forward to hearing from you and discussing how we can work together.”

How to end an email politely?

To end an email politely, use courteous language and express appreciation for the prospect’s time. Include a closing line that reinforces your main message and invites further communication. For instance, “Thank you for considering my request. I look forward to your response.”

Is “best” a professional email closing?

Yes, “best” is a professional email closing, often used as a shorthand for “best regards” or “best wishes.” It’s a friendly and informal closing that can be appropriate for most professional contexts, particularly in less formal industries or relationships.

What are closing lines?

Closing lines are the final sentences or phrases in an email, letter, or message that summarize the main point, provide a call to action, or express gratitude. They help wrap up the communication and guide the prospect on the next steps or expected actions.

How to end an email in a cold way?

To end an email in a cold way, you might opt for a straightforward, no-nonsense closing that leaves little room for personal connection. Examples include:

• “Best regards,”
• “Sincerely,”
• “Thank you for your time,”
• “Best,”
• “Regards,”

These closings are polite but maintain a professional distance.

How do I close out a pitch email?

When closing a pitch email, aim to reinforce your value proposition and include a call to action. You could use:

• “Looking forward to your thoughts on this.”
• “I’d love the opportunity to discuss this further.”
• “Please let me know if you’re interested in exploring this further.”
• “Thank you for considering this proposal.”

Always ensure the closing reflects your enthusiasm and openness to further discussion.

How do I close a prospecting email?

In a prospecting email, you want to encourage the recipient to take the next step while keeping it professional. Examples include:

• “I would appreciate the opportunity to discuss how we can assist you.”
• “Please let me know if you would be open to a brief call to discuss this further.”
• “I look forward to hearing your thoughts.”
• “Thank you for your consideration.”

Include a clear call to action that encourages engagement.

What is a closing phrase?

A closing phrase is the final sentence or sign-off in an email or letter, often used to conclude the message on a positive or professional note. Examples of common closing phrases include:

• “Best regards,”
• “Looking forward to your response,”
• “Thank you for your time,”
• “Sincerely,”
• “Kind regards,”

The choice of closing phrase can set the tone for how the recipient perceives your message.