Multichannel Conditional Sequences with SmartReach.io

Low response rates and has been always a major challenge for outbound teams who sell B2B services/products.

SmartReach.io has just launched Multichannel Conditional Sequences (we call it “Multichannel drip campaign” too!), a powerful feature designed to solve a major challenge in outbound sales—low engagement rate on sales outreach. 

We observed that most outbound teams struggle with unresponsive prospects, ignored emails, and unanswered LinkedIn DMs. 

On top of that, relying on a single outreach channel limits opportunities and reduces conversions.

Plus, even it’s very time consuming to set up multichannel campaigns and then separately create lead lists for retargeting the missed opportunities. 

All of these when done on different outreach channels separately, can consume quite a lot of time.

With conditional multichannel drip, you can now automate and personalize outreach across email, LinkedIn, calls, SMS, and WhatsApp while dynamically adjusting follow-ups based on prospect interactions. 

In this article, we’ll cover how SmartReach.io’s multichannel conditional sequences work, why they can be a game changer for your B2B outreach, and how you can implement them to optimize your outreach efforts.

What are multichannel conditional sequences in SmartReach.io?

Multichannel conditional sequences inside SmartReach.io are automated outreach workflows that use multiple communication channels for sales outreach.

Users can connect channels such as email, LinkedIn, phone calls, WhatsApp messages, text messages in this sequence to follow-up with the prospects based on their engagement and actions.

These sequences get triggered based on recipient engagement, ensuring the right follow-up at the right time. (which is generally missing in case of manual multichannel prospecting campaigns)

It’s like setting up a multichannel prospecting campaign that works totally based on how your prospects engage with your communications.

SmartReach’s multichannel drip campaign differs from traditional drip campaigns

This multichannel drip campaign feature is an upgraded version of the traditional email drip campaigns and the normal multichannel campaigns (that a lot of our competitors provide).

Feature	Email drip campaigns	Traditional multichannel campaigns	SmartReach’s multichannel drip campaign
Follow-up logic	Fixed sequence, regardless of prospect actions	Predefined steps across multiple channels, but no real-time adaptability	Dynamic sequences that adjust based on recipient actions (opens, replies, clicks)
Personalization	Limited	Limited based on messaging per channel	Deep personalization with AI-driven engagement triggers
Campaign automation	Basic automation with scheduled emails	Partial automation across channels but follows a static approach	Advanced automation with intelligent branching logic
Prospect engagement	Low, as emails may be ignored	Moderate, due to use of multiple channels	High, as it optimizes channel usage based on real-time interactions
Response rate	Lower response rates due to email fatigue	Better than email-only, but limited by rigid sequencing	Highest response rates with adaptive, multichannel outreach

SmartReach.io’s Multichannel Conditional Sequences offer a competitive advantage by adapting in real-time to prospect behavior, ensuring that outreach efforts are both efficient and highly engaging. 

This eliminates the common limitations of traditional email and multichannel drip campaigns, leading to higher response rates and higher booked sales demos.

Why multichannel drip campaigns are essential for your SDR-led outbound process

Single-channel outreach limits engagement. 

Fixed multichannel prospecting campaigns are rigid and take so much time to set-up.

Multichannel conditional sequences by SmartReach.io solve this problem with the following ⤵️

✅ Engage prospects on their preferred channel. Be it email, LinkedIn, SMS, or calls, sales teams can meet prospects where they are most active.

✅ Conditional logic ensures that follow-ups feel relevant, natural, and timely based on how prospects respond.

✅ SmartReach users report up to 3x higher response rates by using multiple channels into their outreach strategy.

✅ Outbound teams save time while increasing prospect engagement. You no longer need to track responses manually. The system automatically adjusts based on real-time interactions.

How multichannel conditional sequences work inside  SmartReach.io

Now let’s look at the elements before you set-up one campaign.

#1 Automatic steps

The 1st section you see in the drip campaign workflow is Automatic steps where users can automate actions in their campaign.

• Auto email → Use this to automatically send follow-up emails to prospects without manual effort. Ideal for nurturing leads consistently.

• Move prospects to another campaign → Automatically shift prospects to a different campaign based on their actions or engagement. Useful for targeting them with a more relevant approach.

#2 Manual steps

Then in the workflow, you have manual steps that require user intervention and help personalize outreach efforts. 

• Email task → Send an email manually when a more personal touch is needed.
  
• Call → Schedule or log a call to engage with prospects via phone.
  
• Send SMS → Create an SMS task to send a message directly to a prospect’s phone.
  
• Visit profile → View a prospect’s LinkedIn profile to increase engagement visibility.

• Send invitation → Send a LinkedIn connection request to grow your network.
  
• Direct message → Manually send a LinkedIn message to prospects.
  
• Send InMail message → Send a LinkedIn InMail to reach prospects outside your connections.
  
• Send message (WhatsApp) → Manually send a WhatsApp message for a more informal approach.
  
• Manual task → Create a custom task for any other manual outreach action.

These steps help add a human touch while keeping the process structured. 

Also, these user-assisted steps help your LinkedIn account from any bans or restrictions. (Since LinkedIn prohibits automating using any 3rd party tools)

#3 Drip conditions

Finally, you will need to set-up the drip conditions that triggers communication on the recipient engagement in your campaign.

These conditions determine the next steps in a sequence, ensuring efficient multichannel follow-ups. 

Below is a structured table for all available drip conditions and their corresponding actions.

Conditions	If Condition is Met ✅	If Condition is NOT Met ❌
Has Email	Proceed with email outreach	Use other outreach channels
Has LinkedIn URL	Send a LinkedIn connection request or message	Continue with other channels
Has Phone	Schedule a call as the next step	Stick to email or LinkedIn for engagement
Email Bounced	Switch to other channels	Continue email outreach
Email Opened	Follow up with another email or call	Try a different subject line or switch to LinkedIn/WhatsApp/SMS
Invalid Email	Switch to another communication channel	Continue email outreach
Call Not Picked	Retry calling later or send a follow-up email/LinkedIn message	No follow-up needed immediately
Prospect Replied	Move them to the appropriate sequence based on the response	Continue outreach if no response is received
Prospect Interested	Prioritize the prospect for follow-up and move to sales pipeline	Continue nurturing them with valuable content
Prospect Replied with ‘Do Not Contact’	Remove them from further outreach	Pause outreach and revisit later if appropriate

Sample Multichannel drip campaign set-up using SmartReach.io

Now let’s see set-up a multichannel drip campaign for lead generation using channels such as Email, LinkedIn, WhatsApp and calling.

Workflow steps

Here’s the steps to set-up the multichannel drip campaign

Step 1: Send an Email → ✅ Email Delivered?

➡ No (Bounced) ❌ → Switch to LinkedIn:

🔹 Send connection request → 🔹 Visit profile → 🔹 Send LinkedIn message

🔹 If LinkedIn fails → Try calling 📞

🔹 If no answer → Send a WhatsApp message 💬

➡ Yes (Opened) 👀 → Move to another campaign 🚀

➡ No (Not Opened) ⏳ → Wait 2 days → Send follow-up email

🔹 If still no response → Wait 3 more days → Send another email

✅ Step 2: If Email is Replied → Send a follow-up message 💬

❌ Step 3: If No Reply → Try calling 📞

🔹 If no answer → Send a WhatsApp message 💬

🚫 Step 4: If LinkedIn Message Fails → Send another LinkedIn message

🔹 If still no response → Try calling 📞

🔹 If no answer → Send a WhatsApp message 💬

This is how the final campaign will look like inside SmartReach.io ⤵️

Best practices for effective multichannel drip campaigns

Multichannel conditional sequences work best when you follow some of the best practices

• Personalize every interaction – Use recent events, achievements, projects, etc. 
  
• Time follow-ups smartly – Avoid overwhelming prospects with too many
  communications with too little gap in between.
  
• Comply with platform guidelines – LinkedIn has strict outreach limits. Keep the sending volume low.
  
• Test & refine – A/B test email subject lines, messaging, offers and channels.
  
• Optimize and measure analytics – Track email open rates, LinkedIn responses, call outcomes, and SMS engagement to fine-tune your outreach strategy.

Final thoughts

Start closing more deals with SmartReach.io’s free trial.

Experience the power of multichannel conditional sequences and see how automated, adaptive outreach can increase your response rates.

Sign up today and take your outbound sales strategy to the next level!

Your journey starts here ➡️ I want to try multichannel conditional sequences (FREE + no credit card required)

Frequently asked questions 

Q. What is an email drip campaign?

An email drip campaign is an automated series of pre-scheduled emails sent to subscribers based on specific triggers or timelines. These campaigns nurture leads, engage customers, and drive conversions through personalized and timely messaging.

Q. How many emails should be in a drip campaign?

A drip campaign typically includes 3 to 7 emails, depending on the goal. A shorter sequence works for lead nurturing, while longer campaigns support onboarding or retention. Timing and content relevance influence effectiveness.

Q. What is a drip campaign in email marketing?

A drip campaign in email marketing is a set of automated emails sent over time to guide prospects through the sales funnel. These emails are triggered by user actions or preset schedules to improve engagement and conversions.