20 Must Have B2B Lead Generation Tools

Lead generation tools can help you increase your sales conversion, improve your sales pipeline and grow your business. These tools can basically automate your entire lead generation process.

In this blog, I will provide you detailed information on lead generation tools including what they are, what they do and how they can help you.

To make your selection process even easier, I will be reviewing 20 lead generation tools tailored for both inbound and outbound lead generation processes. Some of these tools are also relevant for B2C sales as well.

So let’s start.

What are lead generation tools?

Lead generation tools are software solutions that are specifically designed to attract, engage, and convert potential customers, often referred to as ‘leads’. These tools automate and streamline the process of identifying and capturing leads.

Essentially, they help you reach out to their target audience in a more efficient manner. They allow for the creation and distribution of personalized content that resonates with your potential customers, increasing the chances of engagement and conversion.

Furthermore, lead generation tools also provide businesses with valuable insights into their leads’ behavior and preferences, which can be used to further refine marketing strategies. Ultimately, they help you acquire customers and drive growth. .

What are the benefits of lead generation tools?

Here are the benefits of lead generation tools that you can derive in your business:

1. Enhanced Efficiency

Lead generation tools automate the identification and capturing of leads, freeing up your team’s time for other business aspects.

2. Customized Engagement

These tools enable targeted marketing through personalized content, increasing engagement and boosting conversion rates.

3. Data-Driven Insights

They provide performance analytics of marketing campaigns, aiding in strategy refinement and data-driven decision making.

4. Boosted Customer Acquisition

Streamlining the lead generation process, these tools ensure reaching out to the right audience, driving business growth.

5. Cost Effectiveness

Reducing the need for large marketing and sales teams and lowering cost per lead, these tools are a valuable, cost-effective investment for businesses of all sizes.

6. High Conversion Rates

Lead generation tools, with their personalized engagement and data-driven insights, significantly increase the likelihood of converting leads into customers. By reaching the right audience with the right message at the right time, these tools optimize conversion rates.

In essence, the right lead generation tool can significantly enhance your marketing efforts and drive business growth.

Top 19 lead generation tools and softwares (Inbound + Outbound)

In this section, we will be covering top lead generation tools by use-cases. Some of these tools are applicable to B2C audience as well. Make sure you take some time to check out the tools from their websites for more information on them.

Email Automation Software

These lead generation softwares are essential for any B2B company as a part of their Outbound tech stack. These lead generation tools help you automate your cold email outreach. They help you write emails, schedule emails, personalize them and help you land your emails in the prospects’ inboxes.

1. SmartReach.io

G2 Rating: 4.6/5
Pricing: Stars at only $29/month (Offers 14 Day-free trial)

For B2B lead generation, SmartReach.io is a must have in your tech stack for Outbound lead generation.

SmartReach.io is more than an email automation platform. It’s a complete AI-enabled sales engagement platform, facilitating lead generation across diverse channels like email, LinkedIn, WhatsApp, calling and text messaging.

It lets you schedule emails based on recipients’ time zones and provides in-depth tracking of email and outreach metrics for data-driven strategy refinement. The platform’s native and 3rd party CRM integration help you align your sales and marketing activities.

With a strong emphasis on outreach personalization, SmartReach.io allows sending customized messages at scale on, boosting prospect engagement.

Additional features such as A/B testing and automated follow-ups help you increase your outreach capabilities across multiple channels.

With all the features mentioned above and more, SmartReach helps your emails land in the primary inbox giving it a deliverability boost.

Tailored for small to medium-sized sales teams, solopreneurs, and agency owners, SmartReach.io is a comprehensive solution for effective outbound lead generation.

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2. Smartlead.ai

G2 Rating: 4.8/5
Pricing: Starting at $39/month

Smartlead.ai is also a great lead generation platform that leverages AI to streamline the outreach process.

It offers a robust cold emailing API infrastructure that automates campaign creation and management. The platform’s behavior-based automation allows for you to create sub-sequences tailored to leads’ intentions.

Additionally, Smartlead.ai provides comprehensive data tracking. Its omni-channel approach and AI personalization make it a powerful tool for multiplying lead generation efforts.

If you want to find out more cold email automation softwares for lead generation, their pricing and features in detail, check out the article “13 Cold Email Software With Pros, Cons, and Pricing”

Lead Data Collection Software

For a successful outbound set-up, you need your prospects’ information for reaching out to them.

Lead data collection software play a crucial role in prospecting for sales outreach efforts. They significantly simplify the process of identifying and connecting with potential customers. They offer features such as email address lookup, phone number lookup, and company information lookup to help you find the contact details and relevant information about potential leads, making it easier to reach out to them.

3. ProspectDaddy

G2 Rating: 4.6/5
Pricing: Free upto 100 contacts per month

ProspectDaddy lead finder tool for B2b lead generation

ProspectDaddy is an email finder tool that helps in B2B lead generation by finding the contact information of your prospects.

It specializes in real-time verification of emails on Gmail and LinkedIn, and allows you to find prospect information such as their emails, location, company information and designation. ProspectDaddy can also search through LinkedIn profiles for potential leads and automatically find their business emails.

One of the standout features of ProspectDaddy is its seamless integration with SmartReach.io. This integration enables you to add LinkedIn prospects directly to your multichannel and follow-up campaigns. This comprehensive suite of features positions ProspectDaddy as one of the best email address lookup tools.

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4. Apollo.io

G2 Rating: 4.8/5
Pricing: $49/month (Offers 1 FREE plan for 1 user)

Apollo.io is a B2B lead generation platform that excels in providing detailed prospect information. It boasts a vast database of over 275 million contacts and 73 million companies.

Its standout features include business email address lookup, phone number lookup, and company information lookup, helping you gather comprehensive prospect information for running outreach.

Apollo.io not only helps in identifying potential leads but also in engaging them effectively via their email automation platform. This makes it a go-to tool for any B2B company aiming to enhance their lead generation efforts.

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5. LinkedIn Sales Navigator

G2 Rating:4.3/5
Pricing: Contact based pricing

LinkedIn Sales Navigator offers advanced search capabilities that allow you to find and target potential leads with precision. It provides real-time insights on leads and companies, helping to track updates and news that can signal a lead’s readiness to buy.

The tool’s ‘Lead Recommendations’ feature suggests relevant prospects based on sales preferences, search history, and profile interactions. Additionally, InMail messaging enables direct contact with leads, even if they are outside one’s network, facilitating personalized outreach.

All these features collectively make LinkedIn Sales Navigator a great tool for effective B2B lead generation. If you want a detailed pricing and ROI evaluation of this tool, check out the article “LinkedIn Sales Navigator Cost & Plans | Is it worth the cost?”

For more information on email finder tools, check out the article “12 Best Email Finder Tools For 2024” for more email finder tools, their pricing and detailed features discussion.

Website Visitor Identification Tools

Website visitor identification tools track and identify your website visitors. They generate detailed profiles of these visitors, providing you insights into their behavior and interests. Using these data you can run targeted and personalized outreach campaigns and ad campaigns with potential leads. These tools are often a key part of an effective B2B lead generation strategy.

6. LeadFeeder

G2 Rating:4.3/5
Pricing: $99/month (offers a FREE plan)

Leadfeeder is a powerful website visitor identification tool that aids in B2B lead generation. It tracks visitors on your website, providing valuable insights into which companies are showing interest in your products or services.

With features like company information lookup, it offers detailed data about potential leads, including their industry, size, and location. This granular level of detail enables businesses to segment their leads effectively and personalize their outreach efforts.

This tool also integrate with CRM systems, making it a vital tool for businesses aiming to convert website traffic into quality leads and enhance their sales lead generation.

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7. Factors.ai

G2 Rating: 4.6/10
Pricing: $249/month (Offers a free plan)

Factors.ai uses artificial intelligence to find out identities of anonymous visitors on your website. They do it through a process known as reverse IP lookup, which links IP addresses to their corresponding companies.

Factors.ai provides you detailed information such as company’s revenue, number of employees, and industry about the identified company. With this information, your sales and marketing teams can tailor their outreach efforts, ensuring they connect with potential leads in a meaningful and timely manner.

It can also track the behaviour of each account on your website, monitoring their progression through the buyer’s journey. This allows your marketing team to identify which campaigns are resonating with your audience and attracting high-quality leads.

Landing Page Tools & Lead Capturing Software

Landing pages creation tools and lead capturing tools work hand-in-hand. In most cases, companies create custom landing pages and embed lead capturing forms on those pages to capture leads from the visitors.

These lead generation tools help you create, manage and A/B test customized landing pages and create forms to capture lead information such as their email IDs, phone numbers, company information etc. These tools are important part of Inbound sales stack for B2B companies and E-commerce companies.

8. Jotform AI Form Builder

G2 rating: 4.7/5

Pricing: Free, paid plans start at $34/month

Jotform’s all-new AI form builder allows you to create and customize lead generation forms just by describing them to the AI with a prompt. The forms can either be embedded on a website, added to a no-code app you can share with your visitors, or shared with a single link or QR code.

It also offers conditional logic which means your forms can be dynamic – referring to form fillers by name, showing and hiding questions based on previous answers, and prepopulating fields to save time. You also get access to strong reporting and analytics tools to track your form’s performance.

With Jotform, users get to build complex forms packed with advanced features without writing a single line of code. The drag-and-drop interface is user-friendly and intuitive, and allows for further customization after the form has been created.

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9. Unbounce

G2 Rating: 4.4/5
Pricing: $74/month

Unbounce a great B2B lead generation tools

Unbounce is a great tool for landing page creation. It uses AI to create landing pages with its intuitive drag-and-drop custom landing page builder.

But where Unbounce truly excels is in lead generation. It features a versatile form builder, letting you create forms tailored to your specific needs. Whether you’re offering ebooks, guides, or other lead magnets, Unbounce’s forms capture visitor information effectively.

Unbounce transforms your landing pages into potent lead generation tools. By capturing and analyzing lead data, it helps you optimize your landing pages, boost conversions, and ultimately drive business growth.

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10. Leadpages

G2 Rating: 4.3/5
Pricing: $37/month (offers free trial)

Leadpages is another drag-and-drop landing page builder, so you don’t need to write a line of code for creating custom landing pages. With a collection of over 250 pre-designed templates, it leverages a decade’s worth of conversion data to optimize your landing pages.

A standout feature of Leadpages is the Lead Gen Form Builder, designed to effortlessly capture leads. By seamlessly integrating with numerous third-party applications, Leadpages not only boosts lead generation but also enhances your online business growth.

Some other popular options for landing page creation and form builder include HubSpot forms (Free), ClickFunnels, Instapage, WPForms(drag-and-drop wordpress form builder) etc.

Marketing Automation Platforms

Marketing automation tools streamline and automate marketing tasks and workflows. They play a significant role in both inbound and outbound marketing strategies. They track customer interactions across multiple channels, gather customer data, and provide detailed analytics. This enables businesses to target potential leads with personalized campaigns, nurture relationships, and convert leads into customers.

11. HubSpot

G2 Rating: 4.4/5
Pricing: $20/month/seat (offers free plan)

HubSpot is a renowned marketing automation platform that excels in lead generation. It offers a suite of tools designed to attract, engage, and nurture customers.

Its most popular offering, the CRM system seamlessly integrates with its marketing hub, allowing you to manage and nurture leads effectively.

You can send personalized emails on automation with potential leads based on their interactions. It also offers a free landing page builder and SEO tools to help attract quality leads.

For businesses seeking an all-in-one platform that includes lead generation along with client portals for managing client relationships, Service Provider Pro can be considered as a complementary solution that enhances HubSpot’s CRM capabilities.

Additionally, HubSpot’s analytics provide valuable insights into lead behavior, aiding in the development of effective marketing strategies. Overall, HubSpot is a robust tool for medium to large business to streamline their inbound and outbound lead generation process.

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12. Marketo Engage by Adobe

G2 Rating: 4.1/5
Pricing: Contact based pricing

Marketo Engage by Adobe is a powerful marketing automation platform designed for both inbound and outbound lead generation.

It provides a multi-channel marketing capability that allows you to reach potential leads through various platforms. Its email marketing feature help you manage personalized communication, while the SEO and landing page optimization tools attract high-quality inbound leads.

For outbound lead generation, Marketo offers targeted account-based marketing and event marketing tools. The platform’s analytics and reporting features provide insights into your lead’s behavior. In essence, Marketo Engage is a versatile tool that caters to all aspects of lead generation.

Some of the other popular options for marketing automation are Keap, Salesforce, Zoho etc.

If you are interested to learn more about CRMs especially Sales CRMs that help you automate your B2B selling proces, check out the article “What is Sales CRM? Complete Guide 2024” for more information.

Live Chat Software

Live chat software is a vital tool for lead generation. It enables real-time communication with website visitors, providing immediate assistance and enhancing customer experience. By answering queries promptly and facilitating direct engagement, live chat software can capture leads, accelerate the sales process, and improve conversion rates. It’s a powerful tool for both inbound and outbound marketing strategies.

13. Intercom

G2 Rating: 4.5/5
Pricing: $39/month/seat

Intercom is a dynamic live chat software that helps in lead generation. It offers real-time chat capabilities that allow businesses to engage with potential leads instantly, providing a personalized experience.

Its automated messaging feature enables targeted communication based on user behavior, effectively nurturing leads. Intercom also includes lead qualification tools that help you identify and focus on high-value prospects.

Additionally, its integration capabilities with other platforms enhance its lead generation potential. Overall, Intercom is an effective tool for businesses looking to improve their lead generation through real-time, personalized communication.

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14. Callpage

G2 Rating: 4.7/5
Pricing: $31/month

CallPage is an innovative lead generation solution that focuses on immediate customer engagement.

Its standout feature is an instant callback widget, connecting potential clients to your business in less than half a minute. It also offers customizable pop-ups for data collection, automated scheduling for ease of meetings, and call tracking for campaign insights.

Additional features include call recording for quality control, automated call distribution for efficient lead management, and CRM integration for enhanced functionality. Essentially, CallPage transforms your casual website visitors into paying customers.

You can also consider other live chat softwares such as Tawk.to, Acquire etc. to generate leads out of the website visitors.

Social Media Forums

15. Reddit & Quora

For B2B lead generation, forums such as Quora and Reddit can be helpful especially if you are just hunting for your first 10 customers. On Quora, you can attract potential leads by demonstrating your expertise through answering industry-related questions, targeting ads to specific audiences, and participating in Quora Spaces.

Similarly, Reddit allows you to generate leads by engaging in industry-related subreddits, hosting ‘Ask Me Anything’ sessions, and utilizing its advertising platform. The key to success on both platforms lies in providing genuine, valuable contributions, which not only aids in lead generation but also fosters long-term relationships with potential clients.

Meeting Scheduler Tools

Meeting scheduler tools automate the meeting scheduling process, syncing with your calendar to allow leads to book available times. They enhance lead generation by providing a seamless scheduling experience, thereby increasing conversion rates.

16. Calendly

G2 Rating: 4.7/5
Pricing: $10/seat (offers free plan)

Calendly is a popular freemium meeting scheduler tool. It streamlines the process of scheduling meetings by allowing leads to book a time slot directly from a business’s calendar, eliminating the back-and-forth often associated with this process.

Furthermore, Calendly integrates with various CRM systems, enabling businesses to capture and manage lead information effectively. Its automated reminders also ensure leads don’t miss their appointments, thereby increasing the chances of successful conversions.

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17. SmartReach Meeting Scheduler

G2 Rating: 4.6/5
Pricing: Starts at $29

The Meeting Scheduler by SmartReach is a part of SmartReach’s suite of sales productivity softwares. It simplifies the process of organizing meetings, playing a pivotal role in lead generation. It provides the flexibility to create unique links for various situations, complete with personalized settings for availability, location, duration, and calendar..

This tool integrates seamlessly with your existing calendar, ensuring that you’re always on top of your schedule and never encounter overlapping bookings. It also sends out automatic reminders, reducing the risk of missed meetings.

Moreover, the option to include your brand name in your meeting links adds a touch of professionalism and credibility, which can be key in attracting and retaining leads.

For more information on the best meeting scheduling tools, their detailed pricing, features and more, check out the article “Guide To The Best Meeting Scheduling Tools | How to Use them Right?”.

Paid Advertising Platforms

Online advertising platforms are excellent way of catching Inbound leads. They are important for B2B lead generation as they allow you to target specific demographics, improving the quality of leads. By displaying compelling ads to potential leads, these platforms can drive traffic to landing pages, increasing the likelihood of conversion. These platforms include search engines (Google, Bing, Yahoo) and social media platforms (Meta, X, Instagram) that lets you run ads to capture leads.

18. Google Ads

G2 Rating: 4.3/5
Pricing: N/A

You can use Google Ads for B2B lead generation by leveraging its targeted advertising campaigns that reach your prospects at the moment they’re searching for relevant products or services on Google.

It offers features like keyword targeting, ad customization, conversion tracking, and detailed analytics to optimize campaigns for maximum lead conversion.

These capabilities ensure that you can effectively attract high-quality leads, tailor your messaging, and measure the success of your efforts in a practical and direct manner.

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19. Meta Platforms

G2 Rating: N/A
Pricing: N/A

Meta platforms such as Facebook (now Meta) and Instagram, offer robust advertising solutions for B2B lead generation. With their vast user base, detailed targeting options, and creative ad formats, they allow you to reach and engage with a tailored audience.

Features like lead forms integrated within ads, retargeting capabilities, and insightful analytics enable marketers to capture leads directly on the platform, nurture them with personalized content, and track campaign performance for ongoing optimization.

Additionally, if you are really willing to spend on ads to capture B2B leads, you may also try X (formerly Twitter) or Bing Ads.

Other lead generation tools that you may consider as well

Apart from the above categories of softwares for lead generation, you may also consider the below tools for effective B2B lead generation. These are miscellaneous category of tools that can help you get prospects information and even sign-ups.

20. Email Marketing Tools

You can use these tools to create email marketing campaigns to educate and nurture your prospects. Once they are nurtured, you can convert them for sign-ups or book meetings with them for pitching your solution. Try the following tools for email marketing –

MailChimp
ActiveCampaign
Brevo

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21. Webinar and Event Hosting Software

A lot of B2B lead generation happens using webinar software and events where your prospects drop their contact information such as professional addresses, phone number, company name, company employee count etc. to join webinars or specialized industry events. You can use the following tools to host event and webinars for effective lead generation:

Demio
Big Marker

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QR Code Solutions

You can use QR codes for lead generation by embedding them in marketing materials, and directing prospects to a landing page or form where they can provide their contact information. This seamless interaction encourages engagement and captures leads efficiently. Tools like the Adobe QR code generator make it easy to create professional and customizable QR codes for your campaigns.

Additionally, QR codes can track and analyze user behavior, providing valuable insights for optimizing marketing strategies. Try the following QR code solutions:

Uniqode

G2 Rating: 4.9/5
Pricing: Starts at $5

Uniqode’s QR Code generator is a valuable tool for businesses aiming to generate leads from offline marketing campaigns. You can place QR Codes on pamphlets, brochures, billboards, and other signage to direct users to your website, app store listing, or Uniqode’s built-in lead collection forms. These QR Codes are trackable, enabling you to measure the effectiveness of your offline lead-generation efforts. While Uniqode’s generator is feature-rich, exploring a Uniqode alternative can provide more options for specific needs.

Uniqode also supports integration with various CRM tools, allowing businesses to sync leads on one platform and automate follow-ups. They offer a free 14-day trial and various paid plans tailored to your business needs, starting at just $5 per month when billed annually.

How to choose the right lead generation tools for your organization?

I know that after reading through the all the tools above, you are confused on what lead generation tools you should choose for your oganizational needs.

Well, here’s a guide to help you choose the right B2B lead generation tools:

✅ Figure out your lead gen goals

Before exploring tools, clearly define what you want to achieve. Is it to increase the quantity of leads, improve lead quality, accelerate the sales cycle, or enhance lead nurturing processes? Your goals will influence the type of tool you need.

✅ Identify your target audience

Choose a tool that can find and engage prospects that match your target market and ICP. Consider demographics, firmographics, and psychographics when profiling your audience.

✅ Audit your tech stack

Evaluate your existing marketing and sales technology to identify gaps and integration capabilities. The right lead generation tools should seamlessly fit into your ecosystem without causing disruptions.

✅ Consider must have functionalities

Different tools offer various features. Some common functionalities to look for include:

Email Automation ➡️ For efficient, personalized outreach.
Lead Tracking ➡️ To understand prospect behavior on your site.
CRM Integration ➡️ For seamless lead management.
Real-Time Engagement ➡️ Like live chat for instant connection with prospects.

✅ Ease of use and support

A tool’s complexity shouldn’t overshadow its benefits. Opt for solutions with intuitive interfaces and robust customer support to ensure smooth adoption and troubleshooting.

✅ Compliance and security

Ensure the tool complies with relevant data protection regulations like GDPR and has strong security measures to protect sensitive information.

✅ Scalability

The tool should grow with your business without excessive additional costs.

✅ Evaluate costs vs. ROI

Finally, weigh the costs against the expected ROI. Consider not only the subscription fees but also training, integration, and maintenance costs.

By taking these factors into account, you can make an informed decision that aligns with your business objectives and enhances your lead generation efforts.

Bottom Line

To wrap up, lead generation tools are indispensable in the modern B2B customer acquisition strategies. They offer a multitude of benefits from streamlining the lead capture process to enhancing lead nurturing and conversion. Practically the chosen tool must align with your business objectives, integrate seamlessly with your current systems, and be user-friendly.

SmartReach.io exemplifies these qualities, offering a robust sales engagement platform for targeted outreach and effective engagement. From helping you find your leads to reaching out to them via multichannel cadences, SmartReach can help you generate B2B leads effectively on automation.

Check out the 14-Day Free trial for a quick try-out. (No Credit Card needed)

Lead generation tools: F.A.Q

Q. What are lead generation tools?

Lead generation tools are generally softwares designed to automate the process of attracting and capturing leads for a business. They align marketing efforts with sales results, streamlining the path from initial interest to conversion. These tools can have a range of functionalities, including email marketing automation, customer relationship management (CRM) integration, lead finder and more. By using lead generation tools, businesses can target specific audiences, nurture leads through personalized communications, score leads based on their engagement and likelihood to convert.

Q. What are the best lead generation tools for realtors?

Here are some of the best lead generation tools tailored for realtors:

Zillow Premier Agent
Realtor.com
REDX
BoomTown
Market Leader
Propertybase
BoldLeads
LinkedIn Sales Navigator

Q. What are the best lead generation tools?

The best lead generation tools offer a mix of CRM capabilities, email marketing, landing page creation, and analytics. Here’s a list of some top-rated tools:

1. HubSpot: Known for its comprehensive inbound marketing platform, HubSpot offers CRM, email marketing, and lead capture forms.
2. Leadfeeder: Tracks website visitors and provides insights into potential leads based on their online behavior.
3. Unbounce: A tool for creating custom landing pages that can capture leads effectively.
4. OptinMonster: Helps create attention-grabbing opt-in forms to increase lead generation from websites.
5. SmartReach.io: Specializes in email outreach and follow-ups with prospects for B2B lead generation.
6. Intercom: Provides live chat and messaging services that can be used to capture leads in real-time.

Each tool has its own set of features that cater to different aspects of lead generation, so the best choice will depend on your specific needs and goals.

Q. Why use lead generation tools?

Here are the benefits of using lead generation tools for your business:

Efficiency: Automate finding and nurturing leads.
Targeting: Focus marketing on specific demographics.
Data Analysis: Gain insights from lead behavior analytics.
Scalability: Manage a large volume of leads easily.
CRM Integration: Track and manage leads with CRM systems.
Improved Conversion Rates: Increase the likelihood of turning leads into customers.