SmartReach Cold Email Personalization Features for 5x Targeted Emails
When it comes to sending cold emails, adding that personal touch can be a game-changer. It’s not just about throwing in a first name; it’s about showing you’ve done your homework and really understand their needs and goals.
Personalized emails feel more like a genuine conversation and less like a sales pitch. In fact, according to studies, mostrecipients engage exclusively to personalized messages more than anything.
This small effort can turn a cold email into a warm lead and set the stage for a meaningful business relationship.
In this article, we will discuss all personalization features smartreach.io offers to make your cold email outreach campaigns more effective.
What is cold email personalization?
Cold email personalization means tailoring your email to the recipient by incorporating relevant details specific to them. This includes more than just using their name—it involves understanding their business needs, pain points, goals, and industry.
The goal is to make your email stand out, showing you’ve done your research and genuinely care about their needs, ultimately increasing engagement and building a stronger relationship.
Effective email personalization using SmartReach.io
SmartReach.io is the perfect solution for cold email outreach, offering a robust set of features that streamline and enhance your email engagement process.
With advanced tools for crafting, executing, and tracking cold email campaigns, SmartReach.io ensures your messages reach the right audience with maximum personalization and relevance.
SmartReach.io offers a bounty of personalization features that make your email conversations more authentic and meaningful for your prospects.
Below, we discussed a host of features under various categories (or purposes) wherein these personalization features will be a game changer.
Personalization while creating email content
1. Personalisation with merge tags
SmartReach.io offers merge tags for personalization. This feature acts like a dynamic placeholder with specific info of your prospects and automatically customize each email.
While sending emails, the smartreach platform replaces the merge tags with the corresponding data for each individual.
This gives the impression of each email being personalized whereas you only wrote one email, thus cutting your time spent and enhancing your scalability.
Here are some examples:
Email templates with merge tags
Subject: [FirstName], Check Out Our New Product Just for You!
Hi [FirstName],
We hope everything is going well at [CompanyName]. We’re excited to introduce our latest product, designed to help professionals like you in the [Industry] industry achieve even greater success.
As a [JobTitle], we believe you’ll find our new product especially useful for [PainPoint]. Here’s a special offer just for you: [SpecialOffer].
Click here to learn more and get started: [ProductLink]
Best regards,
[YourName]
What recipients see
Subject: John, Check Out Our New Product Just for You!
Hi John,
We hope everything is going well at ABC Corp. We’re excited to introduce our latest product, designed to help professionals like you in the finance industry achieve even greater success.
As a Financial Analyst, we believe you’ll find our new product especially useful for managing complex financial data. Here’s a special offer just for you: 20% off your first purchase.
Click here to learn more and get started: [ProductLink]
Best regards,
Jane Doe
2. Add custom column
The “Add Custom Column” feature allows you to add unique fields to your contact database by way of merge-tags, enabling you to store and use specific information about your prospects that goes beyond standard details like names and email addresses.
You can create custom columns within the smartreach platform. These columns can be named and defined according to the specific data you wish to collect and use.
So the column header is added as a merge-tag. Example – {{Opening Icebreaker}}
Once your custom columns are populated, you can use this data to personalize your email templates. By incorporating these custom fields into your emails, you can create highly targeted and relevant messages for each prospect.
Here is a video that can show you in action how it works:
3. Advanced personalisation with liquid syntax
Liquid syntax is a powerful templating language that enables dynamic content generation within emails.
It allows you to use logical statements, loops, and variables to create highly personalized email content based on the data you have about your prospects.
With liquid syntax, you can customize everything from the subject line to the body of the email, offering multiple personalization options to suit different segments of your audience.
Variables in liquid syntax represent dynamic data fields that pull information from your contact list. For example, {{ first_name }} would be replaced by the recipient’s actual first name.
Conditional statements (if/else) let you display different content based on specific criteria. For example, you can show a different subject line depending on the recipient’s job title or industry.
Loops allow you to repeat a block of content for a list of items, useful for scenarios like listing multiple products or services relevant to the recipient.
Define your subject line template:
You want to send an email with a different subject line for CEOs and Marketing Managers. Here’s how you can set this up using liquid syntax:
{% if job_title == "CEO" %}
Subject: [FirstName], Let's Discuss How to Drive Your Business Forward
{% elsif job_title == "Marketing Manager" %}
Subject: [FirstName], Enhance Your Marketing Strategy with Our New Tools
{% else %}
Subject: [FirstName], Discover Solutions Tailored for You
{% endif %}
Send the campaign
What John, a CEO, Receives:
Subject: John, Let's Discuss How to Drive Your Business ForwardWhat Jane, a Marketing Manager, Receives:
Subject: Jane, Enhance Your Marketing Strategy with Our New ToolsLikewise, you can make the email body customize implementing the same logic for the email content.
5. AI sequence generator
In the SmartReach platform you can create your personalized auto generated sequences easily.
The smartreach.io AI algorithms generate email copy based on input parameters such as the target audience, campaign goals, and key messages. This can include subject lines, introductory paragraphs, body content, and calls to action.
The AI can tailor content to individual recipients by analyzing data such as past interactions, demographic information, and behavioral patterns. This ensures each email feels personal and relevant to the recipient.
All you have to do is to pick your criteria and insert a field of personalization as highlighted in purple and give your content in the places that are in blur and you are all set with your personalized sequences.
This is how the sequences will appear once you click on the “create campaign sequences” tab.
6. Email templates
SmartReach.io gives you option to craft your emails with personalized email templates.
These are pre-designed email layouts that include dynamic fields or placeholders for personal information.
These templates are crafted to include elements such as the recipient’s name, company, job title, and other relevant details.
The goal is to make each email feel unique and tailored to the individual recipient, even when sending emails in bulk.
We recommend you personalize those templates as per your use case.
Personalization at scale
1. Data enrichment
SmartReach.io with its two-way CRM integrations or integrations with data enrichment tools like Clay.com allows you to automatically enhance and customize your data at scale.
You can always enrich the data coming with additional details like job titles and company info and ensure your data is always comprehensive and up-to-date.
This up-to-date data enables you to personalize your outreach more effectively, targeting specific segments with relevant messaging. This will eliminate manual work and errors. This ultimately leads to more targeted campaigns, higher engagement, and increased sales.
2. Build ICP based prospect list with lead finder
You can easily create a personalized prospect list based on your Ideal Customer Profile (ICP) using our lead finder tool.
Just head to the lead finder at the bottom, and SmartReach will provide you with a variety of options to choose from.
Simply select the criteria that best suit your needs, customize your prospect list, and retrieve their email addresses and phone numbers to import directly into your campaign.
3. Drips
With the drip feature, you can tailor your email sequences based on how your prospects interact with your messages.
For example, using the SmartReach platform, you might create a series of steps: an initial email, a follow-up on the 3rd day, a LinkedIn connection request on the 5th, a LinkedIn message on the 6th, and a call request on the 9th.
Drip allows you to set conditions for how these messages are sent. If Prospect A opens your initial email but Prospect B does not, drip can automatically adjust your follow-up based on their actions. So, Prospect A might receive a different follow-up message compared to Prospect B, based on whether they engaged with your previous emails.
This feature helps you personalize your outreach at a more advanced level while automating the process, saving you time and effort as you scale your campaigns.
Personalization while sending
Personalized signature during inbox rotation
Personalized email signatures are possible with SmartReach when employing inbox rotation for cold email campaigns.
Develop distinct signatures for different campaigns, team members, or even specific target audiences. You can link each email address in your rotation to its corresponding signature.
Let’s say you’re sending a series of emails promoting a new product launch. Here’s how you might set it up:
Sender addresses:
And each of them has been assigned a different signature. The SmartReach.io system will send out the emails, rotating between the sender addresses. If the email is sent from [email protected], John Doe’s signature is included.
If it’s sent from [email protected], Jane Smith’s signature is included, and so on.
Personalization while responding
1. AI generated personalised response based on email thread
Personalization in “response based on email thread” involves tailoring replies to the specific context of previous exchanges.
Start by reviewing the entire thread to understand the conversation’s history and acknowledge the recipient’s last message.
Mention specific points or questions from earlier emails to show engagement and provide relevant information directly addressing their concerns.
Use the recipient’s name and any personal details shared previously, and end with a clear call to action or next steps.
This approach makes responses feel personal and relevant, enhancing engagement and building stronger relationships.
2. Sending holiday calendar
Personalization in the context of sending a holiday calendar involves tailoring your email campaigns to account for specific dates when you want to avoid sending messages.
By creating an exception list of holidays or date ranges when emails should not be sent, and applying it based on the recipient’s time zone (if available) or a fallback time zone, you ensure that your emails are respectful and timely.
Personalization works here by recognizing and accommodating the recipient’s local holidays, reducing the risk of sending emails during inconvenient times and improving the overall recipient experience.
3. Best time to send
By setting emails to be delivered during these optimal times, you increase the likelihood of your message being noticed and responded to.
This personalized timing helps improve engagement rates and ensures your emails reach recipients when they are most receptive.
Personalization while calling
1. Calling numbers of desired country
With SmartReach PowerCaller, you can either launch a direct calling campaign or integrate calling into your multichannel strategy.
The options are extensive. Just choose a phone number for the country you’re targeting and reach prospects in over 200 countries, including the US and UK.
For example, if you’re targeting potential clients in the US and the UK. You can easily select a local calling number for these countries, making your calls appear more personalized and relevant to the prospects.
With SmartReach PowerCaller, you can reach out to prospects in over 200 countries, enabling you to expand your reach globally without any hassle.
2. Personalized caller ID
Select a local phone number that matches the region or country of your prospect. This helps create a sense of familiarity and increases the likelihood of the call being answered.
Configure your SmartReach PowerCaller settings to display the chosen number as your caller ID. This ensures that when you make a call, the prospect sees the personalized number on their phone.
Final thoughts
SmartReach.io’s personalization features are designed to make your cold email campaigns more effective and engaging.
By leveraging tools such as merge tags, custom columns, liquid syntax, and AI sequence generator, you can craft highly tailored messages that resonate with each recipient.
To maximize the impact of these features, practice thorough research on your prospects, customize your outreach based on their specific needs and interests, and time your emails for optimal engagement.
Consistently applying these strategies will enhance your ability to connect meaningfully with your audience, ultimately driving better results and stronger relationships.
FAQs
- What is Personalization in Emails?
Personalization in emails refers to tailoring the content of an email to the individual recipient based on specific information about them. This can include using their name, referencing past interactions, and addressing their specific needs or interests. The goal is to make the email feel more relevant and engaging to the recipient, improving the likelihood of a positive response.
- How Do I Personalize My Emails?
To personalize your emails, start by collecting relevant data about your recipients, such as their name, role, company, and past interactions. Use this information to customize the subject line, greeting, and body of the email. Incorporate specific details or references that relate to the recipient’s interests or needs. Additionally, you can use personalization tools in your email platform, such as merge tags or dynamic content, to automatically insert personalized elements into your emails.
- How to Personalize Sales Emails?
Personalizing sales emails involves several key steps:
- Research Your Prospect: Understand their role, company, and industry by reviewing their LinkedIn profile, company website, and other sources.
- Tailor Your Subject Line and Opening: Use the recipient’s name and reference something specific about their company or role to grab their attention.
- Address Their Pain Points: Highlight how your product or service can address their specific challenges or needs.
- Use Relevant Data: Mention past interactions or provide personalized insights based on their industry or position.
- Include a Customized Call to Action: Suggest a next step that aligns with their interests or needs, such as scheduling a demo or a call.
