SmartReach Cold Email Personalization Features for 5x Targeted Emails
When it comes to sending cold emails, adding that personal touch is the only way to get responses or even email opens.
Throwing the {{first name}} in the email subject line or the in the email opening line won’t make it today.
Email personalisation today is about showing you’ve done your homework and really understand the prospect’s needs and goals.
This small effort can bring responses on your cold emails.
In this article, we will discuss all email personalisation features that cold email software SmartReach.io offers to make your cold email outreach campaigns more effective.
What is cold email personalisation?
Cold email personalisation means tailoring your email to the prospect by using relevant details specific to them. This involves understanding their business needs, pain points, goals, and industry.
The goal here is to make your email stand out, showing you’ve done your research and genuinely care about their needs, ultimately getting a response from the prospects.
Effective email personalisation using SmartReach.io
SmartReach.io is the perfect solution for cold email outreach offering AI-assisted email personalisation at scale.
With SmartReach AI and other features, the platform sends your email to the right audience with maximum personalisation and relevance.
Below, we discussed a host of features under various categories (or purposes) wherein these personalisation features will be a game changer.
Personalisation while creating email content
1. Personalisation with merge tags
SmartReach.io offers merge tags for personalization. This feature acts like a dynamic placeholder with specific info of your prospects and automatically customize each email.
While sending emails, the smartreach platform replaces the merge tags with the corresponding data for each individual.
This gives the impression of each email being personalized whereas you only wrote one email, thus cutting your time spent and enhancing your scalability.
Here are some examples:
Email templates with merge tags
Subject: [FirstName], Check Out Our New Product Just for You!
Hi [FirstName],
We hope everything is going well at [CompanyName]. We’re excited to introduce our latest product, designed to help professionals like you in the [Industry] industry achieve even greater success.
As a [JobTitle], we believe you’ll find our new product especially useful for [PainPoint]. Here’s a special offer just for you: [SpecialOffer].
Click here to learn more and get started: [ProductLink]
Best regards,
[YourName]
What recipients see
Subject: John, Check Out Our New Product Just for You!
Hi John,
We hope everything is going well at ABC Corp. We’re excited to introduce our latest product, designed to help professionals like you in the finance industry achieve even greater success.
As a Financial Analyst, we believe you’ll find our new product especially useful for managing complex financial data. Here’s a special offer just for you: 20% off your first purchase.
Click here to learn more and get started: [ProductLink]
Best regards,
Jane Doe
2. Add custom column
The “Add Custom Column” feature allows you to add unique fields to your contact database by way of merge-tags.
You use specific information about your prospects that goes beyond standard details like names and email addresses. .
So the column header is added as a merge-tag. Example – {{Opening Icebreaker}}
Once your custom columns are populated, you can use this data to personalize your email templates.
3. Advanced personalisation with Spintax
Spintax will help you create personalised and unique email lines for each prospect.
With Spintax, you can customize everything from the subject line to the body of the email, offering multiple personalization options to suit different segments of your audience.
→ Variables in Spintax represent dynamic data fields that pull information from your contact list.
For example, {{ first_name }} would be replaced by the recipient’s actual first name.
→ Conditional statements (if/else) let you display different content based on specific criteria.
For example, you can show a different subject line depending on the recipient’s job title or industry.
Loops allow you to repeat a block of content for a list of items, useful for scenarios like listing multiple products or services relevant to the recipient.
Now let’s see how it works.
You want to send an email with a different subject line for CEOs and Marketing Managers. Here’s how you can set this up using Spintax:
{% if job_title == "CEO" %}
Subject: [FirstName], Let's Discuss How to Drive Your Business Forward
{% elsif job_title == "Marketing Manager" %}
Subject: [FirstName], Enhance Your Marketing Strategy with Our New Tools
{% else %}
Subject: [FirstName], Discover Solutions Tailored for You
{% endif %}
What John, a CEO, Receives ⤵️
Subject: John, Let's Discuss How to Drive Your Business ForwardWhat Jane, a Marketing Manager, Receives ⤵️
Subject: Jane, Enhance Your Marketing Strategy with Our New ToolsLikewise, you can make the email body customize implementing the same logic for the email content.
5. AI email generator
SmartReach.io generates entire email sequences based on your given prompt with added personalisation in minutes.
The SmartReach AI generates email copy based on input parameters such as the target audience, campaign goals, and key messages.
This ensures each email feels personal and relevant to the recipient.
All you have to do is to pick your criteria and insert a field of personalization as highlighted in purple and you are all set with your personalized sequences.
This is how the sequences will appear once you click on the “create campaign sequences” tab ⤵️
6. Email templates
SmartReach.io gives you option to craft your emails with personalized email templates.
These are pre-designed email layouts that include dynamic fields or placeholders for personal information.
We recommend you personalize those templates as per your use case.
Recommended: Sales Email Templates for Cold Outreach
Email personalisation at scale
1. Data enrichment
SmartReach.io with its integrations with data enrichment tools like Clay.com allows you to automatically enhance and customise your email copies at scale.
You can always enrich the data coming with additional details like job titles and company info and ensure your data is always comprehensive and up-to-date.
This up-to-date data enables you to personalize your outreach more effectively, targeting specific segments with relevant messaging.
This will eliminate manual work and errors. This ultimately leads to more targeted campaigns, higher engagement, and increased sales.
2. Build ICP based prospect list with lead finder
You can easily create a personalized prospect list based on your Ideal Customer Profile (ICP) using our lead finder tool.
Inside SmartReach.io, you will find a B2B lead finder for creating prospect list and source account information.
Simply select the criteria that best suit your needs, customize your prospect list, and retrieve their email addresses and phone numbers to import directly into your campaign.
3. Email Drips
With the drip feature, you can tailor your email sequences based on how your prospects interact with your messages.
For example, using the SmartReach platform, you might create a series of steps: an initial email, a follow-up on the 3rd day, a LinkedIn connection request on the 5th, a LinkedIn message on the 6th, and a call request on the 9th.
Drip allows you to set conditions for how these messages are sent. If Prospect A opens your initial email but Prospect B does not, drip can automatically adjust your follow-up based on their actions. So, Prospect A might receive a different follow-up message compared to Prospect B, based on whether they engaged with your previous emails.
This feature helps you personalize your outreach at a more advanced level while automating the process, saving you time and effort as you scale your campaigns.
Personalization while sending
Personalized signature with inbox rotation
Personalized email signatures are possible with SmartReach when employing inbox rotation for cold email campaigns.
Develop distinct signatures for different campaigns, team members, or even specific target audiences. You can link each email address in your rotation to its corresponding signature.
Let’s say you’re sending a series of emails promoting a new product launch. Here’s how you might set it up:
Sender addresses:
And each of them has been assigned a different signature.
The SmartReach.io system will send out the emails, rotating between the sender addresses. If the email is sent from [email protected], John Doe’s signature is included.
If it’s sent from [email protected], Jane Smith’s signature is included, and so on.
Personalization while responding
1. AI email responses based on email thread
Personalization in “response based on email thread” involves tailoring replies to the specific context of previous exchanges.
Start by reviewing the entire thread to understand the conversation’s history and acknowledge the recipient’s last message.
Mention specific points or questions from earlier emails to show engagement and provide relevant information directly addressing their concerns.
Use the recipient’s name and any personal details shared previously, and end with a clear call to action or next steps.
This approach makes responses feel personal and relevant, enhancing engagement and building stronger relationships.
2. Sending holiday calendar
Personalization in the context of sending a holiday calendar involves tailoring your email campaigns to account for specific dates when you want to avoid sending messages.
By creating an exception list of holidays or date ranges when emails should not be sent, and applying it based on the recipient’s time zone (if available) or a fallback time zone, you ensure that your emails are respectful and timely.
Personalization works here by recognizing and accommodating the recipient’s local holidays, reducing the risk of sending emails during inconvenient times and improving the overall recipient experience.
3. Best time to send
By setting emails to be delivered during these optimal times, you increase the likelihood of your message being noticed and responded to.
This personalized timing helps improve engagement rates and ensures your emails reach recipients when they are most receptive.
Final thoughts
SmartReach.io’s personalization features are designed to make your cold email campaigns more effective and engaging.
By leveraging tools such as merge tags, custom columns, liquid syntax, and AI sequence generator, you can craft highly tailored messages that resonate with each recipient.
To maximize the impact of these features, practice thorough research on your prospects, customize your outreach based on their specific needs and interests, and time your emails for optimal engagement.
Consistently applying these strategies will enhance your ability to connect meaningfully with your audience, ultimately driving better results and stronger relationships.
F.A.Q.s
Q. What is Personalization in emails?
Personalization in emails involves tailoring content to individual recipients using their name, company, past interactions, and preferences. It enhances engagement by making messages relevant, increasing open rates, and improving customer relationships.
Q. How do I personalize my emails?
To personalize your emails, start by collecting relevant data about your recipients, such as their name, role, company, and past interactions. Use this information to customize the subject line, greeting, and body of the email. Incorporate specific details or references that relate to the recipient’s interests or needs. Additionally, you can use personalization tools in your email platform, such as merge tags or dynamic content, to automatically insert personalized elements into your emails.
Q. How to personalize sales emails?
Personalize sales emails by using the recipient’s name, referencing their company, and addressing their specific pain points. Customize the subject line, include relevant insights, and tailor the call-to-action to their needs for higher engagement and response rates.
