So before I begin to say why do the Spam-test before your email campaign there are some important things that anyone should consider. To run a successful email outreach campaign, you need to send the right content (emails and follow-ups)…

Any cold email has one main purpose. To get it read by the person in a short, precise manner which allows them to register the contents of the email in a very direct way. The lesser the time consumed to…

Running cold email campaigns are part of a marketing strategy in which one reaches out to a prospect who is neither in contact with you nor your company. If done strategically, measured and optimized over time, one can reap profitable…

“The goal is not to sell, but to get a response showing an interest “ Cold Emailing is a technique you are likely to use on a daily basis if you are into sales and marketing. You need to give…

A cold email is an email sent to a potential lead without any prior contact or consent from them. Unlike spam, cold emails are SMTP (Simple Mail Transfer Protocol) is used for sending and receiving mail. Recently, External SMTP services…

Before we begin to assess how personalization affects cold email deliverability one must understand what “personalization” is? Personalization is referred to as a technique used to meet the needs of t he customers in a more effective as well as…

Obviously, using cold email outreach is a method to generate leads and interest in your product There are other ways you can use cold email outreach as well. Here are three other ways (aside from lead generation) I’ve used cold…

Answer: Cold emailing is the strategy used to get responses from the respondents. Respondents are generally those who are unaware of the fact that their responses can generate leads for the firm. There vote on the questions asked through cold…