How To Handle Rejection in Sales? 8 Tips Sales Reps Should Try

In the sales world, rejection is a reality we can’t escape. 

It’s that feeling you get when your efforts are turned down. This feeling makes even experienced salespeople doubt themselves and sometimes think about quitting.

It’s a chance for salespeople and their leaders to change their story. Instead of seeing rejection as a stop sign, they can turn it into a stepping stone. This journey starts here, where we learn how to bounce back and succeed. It doesn’t matter if you’ve been doing this for years or just started – rejection is part of the game. But don’t worry; you have the strength to rise above it and keep moving forward.

Different forms of rejection – Soft and hard rejection

Meet Manny, a sales superstar on a mission. He uses his words to paint pictures of excellent products and services. But he had a formidable opponent – rejection, coming in both a gentle and a robust way.

Soft rejection is like a game. Manny talked about his cool stuff, and people would say things like, “I need time to think” or “I’ll let you know later.” It felt like watching a mystery movie without knowing the end.

Hard rejection is like a bold, superhero landing; People would say, “No, thank you” or “I’m not interested.” Ouch! That hurt Manny’s confidence. 

Manny realized that there is more to rejection than just a temporary setback. Let’s understand the points in the next section.

Why is it essential to handle the rejection? 

Manny’s journey marched on, and he found a way to face rejection boldly. He kept his spirits high despite the “no”s, using them to drive him even more.

Facing rejection didn’t weaken Manny; it made him strong. Each time he was told “no,” he bounced back more assertive, like a rubber ball that couldn’t be crushed.

“Your Life Can Only Get Better When You Do. Do Something Every Day To Improve Your Key Skill Areas.”

Brian Tracy

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Manny’s confidence grew, too. Rejections didn’t shake him anymore. He saw them as ways to learn and get better. He didn’t let them knock his self-belief.

The way Manny dealt with rejection was his secret trick to get better. Whenever he heard a “no,” he asked himself why and how these questions helped him sharpen his skills and improve his way of talking.

But Manny didn’t stop there. Rejections were like signs on a road, pointing to a better way. He used them to change his strategies and make them even more intelligent.

Manny’s journey was also about learning a lot. Rejections weren’t roadblocks; they were lessons. Manny welcomed them. Each one taught him something new, making him better at what he did.

The surprising part? Manny’s excellent way of handling rejection also made customers remember him. Even when they said “no,” they liked how respectful he was. This opened doors for him in the future.

And as Manny kept going, he got even better at adapting. Rejections didn’t stop him; they only made him change and grow.

Manny figured out that facing rejection was like having a superpower. It changed him from a regular salesperson into a super sales champion. His story wasn’t about the “no”s; it was about how he used them to reach success.

As per research, around 44% of people give up after getting rejected the first time, and 22% of people give up after getting rejected the second time. (Source)


Tips on how to handle rejection

It’s not personal

Manny realized that rejection wasn’t personal. It wasn’t a reflection of him as a person, but simply a part of the business game. He learned that a “no” from a prospect didn’t mean he wasn’t good enough.

Instead of feeling upset, he saw it as an opportunity to grow and learn. Every rejection held a lesson that could help him improve.





Expect rejection. It’s part of the game.

Manny’s journey then led him to understand that expecting rejection was like putting on armor. He accepted that rejection was a part of the sales job. Rather than stressing about things beyond his control, Manny focused on the aspects he could influence.

He accepted that not every meeting would end in a “yes,” but that didn’t define his overall success.

Tips To Overcome Rejection in Sales

Evaluate the context for rejection

Manny discovered the importance of understanding the context for rejection. “No” wasn’t the end; it was just the beginning of a conversation.

Manny learned to dig deeper, ask questions, and uncover the reasons behind the rejection. Understanding the context allows him to customize his approach and address the prospect’s pain points. Every “no” became an opportunity to turn things around.


Learn from rejections

Learning from rejection was another crucial part of Manny’s sales career. He realized that rejection was a teacher. Instead of dwelling on what went wrong, Manny actively sought feedback.

He asked clients why they said “no” and used their answers to refine his product and pitch. Every rejection became a stepping stone toward future success.


Get rid of negative emotions

Shaking off negative emotions was something that Manny had mastered over time. Instead of letting frustration take over, he channeled his energy into positive growth.

Manny transformed disappointment into motivation by focusing on how rejection could make him a better professional.


Share your thoughts and feelings

Manny also understood the power of sharing thoughts and feelings. He recognized that talking about rejection wasn’t a sign of weakness but a way to learn and support others.

Manny realized he wasn’t alone by sharing his experiences and listening to his colleagues’ stories. This created a healthy environment for other sales guys in his team. 


Move on to the next big deal

Manny’s journey wasn’t just about overcoming rejection. It was also about moving ahead with strong determination. He knew that focusing on the next possible deal was important.

Keeping a lot of potential sales opportunities helped him stay positive. Manny used automated software platforms to manage these opportunities, ensuring he talked to people who were truly interested in buying his product.


Celebrate Wins

Manny learned that celebrating victories was a way to stay positive. He believed that even small wins should be recognized. These celebrations were more than just saying “good job.” They helped him remember that success comes from not giving up.

Improve listening skills

Manny realized the power of practicing active listening and responses. He understood that truly understanding his potential customers required more than just a sales pitch. It was about engaging in meaningful conversations, hearing their needs, and responding effectively. Manny was eager to develop these skills and sought various avenues to do so.

“Dream Big! There Are No Limitations To How Good You Can Become Or How High You Can Rise Except The Limits You Put On Yourself.”

Brian Tracy

Observe fellow sales guys

Manny knew it was helpful to watch how other salespeople worked. He understood that learning didn’t happen alone. Instead, it came from watching, thinking, and trying new things. Manny started watching how other salespeople did their work. This helped him learn new ways to talk to customers and come up with exciting ideas for emails.

Additional tips on how to handle rejection

Facing rejection is a standard part of being a salesperson. Here are some tips to handle it well and improve your sales approach:

  1. Stay Professional: Even when faced with rejection, remain calm and polite. Being professional shows your respect for the customer’s decision and maintains a positive impression. This can lead to future business opportunities.
  1. Team Collaboration: Discuss rejections with your colleagues. This teamwork can highlight areas for improving sales strategies. Learning from each other’s experiences can help you become more effective and successful.
  1. Persistency Pays Off: Sometimes, customers change their minds. Recontacting someone who initially said no might lead to a different outcome. It also demonstrates your commitment and interest in their needs.
  1. Track Your Progress: Keep tabs on your sales activities. This helps you see how you’ve grown and what methods work best. Monitoring your sales and customer interactions provides valuable insights into your professional development.
  1. Continuous Learning: Stay updated on industry trends, customer preferences, and sales techniques. Continuous learning helps you adapt to changing circumstances and positions you as an informed and reliable salesperson.

Facing rejection is common in sales, but it’s not the end. Expect it, stay professional, and remember that rejection doesn’t define you. Learn from each experience: discuss with your team, track your progress, and ask for feedback. 

Don’t give up—sometimes a “no” can turn into a “yes.” Stay positive, and resilient, and celebrate even small victories. Keep connections alive, and keep learning new sales methods. With the right mindset and strategies, you can turn rejection into a stepping stone toward success in sales.

These secrets will guide you through the rough patches and help boost your business. Sales are never easy, and it’s just a part of doing business, so be patient and keep your eyes on the prize. Most of all, enjoy the experience of meeting new people and selling products that you believe in!



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