10 Best B2B Sales Prospecting Tools & Software to Try 2025

In today’s competitive B2B sales landscape, finding the right prospects is the key to closing more deals and scaling revenue efficiently. B2B prospecting tools, also called sales prospecting software, help sales teams discover verified leads, enrich company and contact data, and automate outreach so that every interaction counts.

This guide covers the best B2B prospecting tools, including top platforms for cold email automation, LinkedIn prospecting, website visitor tracking, and lead enrichment.

We’ll break down their features, pricing, pros and cons, and help you choose the tool that fits your sales process perfectly.

By the end of this article, you’ll have a clear picture of which B2B prospecting tools will help your team find the right leads faster, automate outreach, and close deals more efficiently.

So let’s get started.

What are B2B sales prospecting tools?

B2B prospecting tools are software platforms that find and verify business contacts, enrich company data, and automate outreach so sales teams can identify and engage high-quality leads faster.

How I tested these B2B prospecting software

I evaluated each tool based on data quality, coverage, and freshness, integration options, automation features, ease of use, and pricing clarity.

All tools were tested hands-on with the latest features and workflows to ensure accurate, up-to-date recommendations for sales teams.

Data sources I followed:

Hands-on trials of each platform
Official product documentation and pricing pages
Publicly available user reviews and case studies

Top 10 Best B2B Prospecting Tools For Sales Teams

#1. SmartReach.io

SmartReach.io is a powerful B2B email outreach platform designed to help sales teams automate cold email campaigns while maximizing deliverability.

It allows teams to run multi-step email sequences, track engagement, and streamline outreach without compromising personalization.

Quick verdict: Ideal for teams looking to automate B2B outreach and improve lead engagement efficiently

Key features of SmartReach.io:

Automated email sequences with follow-ups
In-built email warm-up and deliverability optimization tools
Detailed analytics and campaign reporting
Seamless integration with popular CRMs
AI-based email personalization for higher engagement
Multichannel sequences using LinkedIn, Calling, WhatsApp and Emails.
In-built B2B contact database of 250 Million+ US prospects including phone numbers, emails & company information.

SmartReach.io pricing

SmartReach.io provides 3 types of pricing plans –

Email outreach	Sales engagement	Agency
Starts at $29/month	Starts at $39/month	$199/month

SmartReach.io also offers a 14-day credit card free trial
All plans include essential features for free such as free email verification, Do Not Contact list, Zapier integration, workflow automation and more.

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#2. Leadfeeder

Leadfeeder is an effective SaaS B2B sales prospecting tool that monitors and analyses website traffic to identify new leads and potential customers.

Quick verdict: Ideal for companies looking to turn website visitors into leads

Key features of Leedfeeder

With the Leadfeeder Tracker Script, businesses can quickly see which prospects are visiting their site, even if they don’t fill out a form or engage with the company.
Leadfeeder helps you identify leads more likely to be interested in your products or services (warm leads), improving the quality of your lead generation efforts.
Automatically sorts leads based on what they do and how they act on your site, giving leads higher priority based on how interested they have been.
Offers a robust B2B database that makes it easy to find a company’s decision-makers.

Leadfeeder pricing

Leedfeeder has a Free and Premium ($141/month) pricing plan.

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#3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a platform to help sales professionals find and engage with leads and prospects. It offers several features to help build and manage a high-quality pipeline.

Quick verdict: Best for teams focused on personalized, network-driven prospecting from LinkedIn.

Key features of LinkedIn Sales Navigator:

Sales Navigator’s LeadBuilder search allows users to target leads based on their country, location, years of experience, education, and more. Thus allowing for highly targeted and relevant pipeline building, increasing the likelihood of success.
Saved prospects and accounts make monitoring any updates or changes easy, even for prospects you aren’t yet connected with.
The TeamLink filter helps identify warm leads through connections, reducing the path to close the sale.
Tagging and note-taking functionality help keep track of essential details from their interaction with prospects.

LinkedIn Sales navigator pricing

LinkedIn’s Sales Navigator (Professional) starts at $79.00 monthly.

#4. Zoominfo

Zoominfo was primarily designed to help the sales team close more deals and prospect better. This B2B sales prospecting tool’s database helps sales teams get information about leads to qualify them.

Additionally, Zoominfo helps the sales team dig into a company’s employee’s email IDs, the best person to get in touch with and even helps you understand what to say during your outreach.

Quick verdict: Suitable for enterprises requiring extensive company and contact data

Key features of Zoominfo

Zoominfo helps sales teams get the most accurate contact data (this includes email addresses, direct contact details, etc).
Helps sales teams access the professional access profiles, job responsibilities, education, and work experience of the target profiles
Notifies the sales teams when the prospect changes job, profile, is promoted, etc.

Zoominfo pricing

Users can access Zoominfo’s pricing by submitting their contact information to the Zoominfo team.

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#5. Crunchbase

Crunchbase allows you to search and monitor companies you want to work with. Thus helping you understand the company better to help you close deals faster.

Quick verdict: Ideal for startups and SMBs seeking cost-effective access to company data and funding insights

Key features of Crunchbase:

The search filter helps users filter out companies according to their ideal customer profile.
Helps users access a prospect’s verified contact details. Thus helping users connect with the right decision-makers.

Crunchbase pricing

Crunchbase offers 3 plans called “Pro”, “Business” & “API“
The Pro plan starts at $99/month, business plan starts at $199/month and for the API plan the pricing is quote based.

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#6. Ocean.io

Ocean.io is a B2B prospecting tool that helps sales teams move away from traditional lead data providers.

With the help of Ocean.ai’s lookalike list, users can target niches other sales prospecting tools often fail to target.

Quick verdict: Ideal for B2B marketers focusing on account-based strategies

Key features of Ocean.io

Ocean.io’s filtering options help find the contact of your target audience.
Helps sales teams build a better lead list depending on your team’s actual sales performance and optimises recommendations.
Lookalike Search helps sales teams target leads based on their niche, thus eliminating leads that are not your target audience.

Ocean.io pricing

Ocean.io offers 3 plans – Premium, Professional & Custom.
The premium plan starts at $59/month, professional plan at $109 and they offer a custom plan based on user requirements.
They also offer a 7-day free trial (no credit card required)

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#7. Cognism

Another B2B prospecting tool is Cognism which gives you the contact details of people you want to do business with.

Quick verdict: Designed for sales teams needing global contact data

Key features of Cognism:

Allows users to access the most accurate phone numbers to speed up the sales process.
Helps users access the account data such as the industry type, size, and location.
Helps users understand the buyer’s intent, if they are hiring or funding.
Helps users build their audience personas and build qualified leads instantly. Additionally, users can use verified emails to create custom audience segments.

Cognism pricing

To access Cognism’s pricing details, users must provide their contact information.

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#8. Apollo.io

Apollo.io is a comprehensive B2B sales intelligence platform that combines a vast contact database with advanced prospecting tools, enabling sales teams to efficiently identify, engage, and convert leads.

Quick verdict: Ideal for sales teams seeking an all-in-one solution for lead generation, outreach automation, and CRM integration.

Key features of Apollo.io:

Access to a database of millions of contacts and companies.
Advanced search filters and segmentation options to target ideal prospects.
Email sequencing and automation capabilities for streamlined outreach.
CRM integration for seamless workflow and data synchronization.
AI-powered insights and analytics to optimize sales strategies.

Apollo.io pricing:

Free Plan: Basic features with limited access.
Basic Plan: $49 per user per month.
Professional Plan: $79 per user per month.
Organization Plan: $119 per user per month (minimum 3 users).

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#9. Mattermark

Mattermark is a sales prospecting tool offering a rich information database of four million companies and relevant decision-makers.

Mattermark’s extensive database makes it easy to locate and contact sales prospects.

Quick verdict: Best for investors and analysts seeking company growth metrics and funding data

Key features of Mattermark:

Give insights into 80 data points (this includes corporate firmographics, staff information, company performance history, and more).
Identifies prospective selling possibilities and alerts users when a firm sees rapid development or developing startups seeking partners.
Provides regular data updates and monitors numerous buyer intent and dynamic growth signals to assist users in reaching out to prospects at the optimal moment.

Mattermark pricing

Mattermark’s standard plan starts at $49 per month.

#10. BuiltWith

If you’re in the IT business, BuiltWith is essential for finding new customers.

A sales development representative may use BuiltWith to locate companies that run a particular program or use a specific technology.

This is useful when scouting the market for comparable products or researching compatible third-party apps.

Quick verdict: Ideal for competitive analysis and lead generation based on technology stacks

Key features of BuiltWith:

Facilitates the identification of organizations that use a specific technology or set of tools.
Includes firm size, annual IT budget, and contact information to help pinpoint the businesses most likely to benefit from your offer.
Quickly identifies rivals and provides information about their strengths and shortcomings.
Easily identifies potential customers who will see the most incredible value in your offerings.

BuiltWith pricing

BuiltWith offers 3 plans – Basic, Pro & Team
The basic plan starts at $295/month, pro plan starts at $495/month & team plan at $995/month

How to choose the right B2B prospecting tool

When evaluating prospecting tools, consider these essential factors –

1. Data quality & coverage

Verified email addresses with high email deliverability rates
Comprehensive contact database (50M+ contacts minimum)
Real-time data updates and accuracy guarantees

2. Integration capabilities

Native CRM integration (Salesforce, HubSpot, Pipedrive)
Email marketing platform connectivity
API access for custom integrations

3. Automation features

Email sequence automation
Follow-up scheduling and reminders
Lead scoring and qualification

4. User experience

Intuitive interface with minimal learning curve
Chrome extension for LinkedIn prospecting
Mobile app for on-the-go access

5. Pricing considerations

Per-user vs. per-contact pricing models
Free trial availability (minimum 7 days recommended)
Scalability options as your team grows
Hidden costs (setup fees, data exports, premium features)

Conclusion

B2B Prospecting tools can be valuable for any business looking to generate qualified leads and expand its customer base. The top 10 sales prospecting tools discussed in this article offer a range of features and benefits for qualified lead generation, from identifying potential leads to finding prospects in specific industries.

To sum up, an effective B2B prospecting tool should allow you to:

Find the right leads (including their contact information)
Schedule meetings with the prospect
Engage with prospects
Monitor and track your interactions with prospects

By selecting the right B2B prospecting tool for your business and implementing it effectively, you can maximize your lead generation efforts and achieve growth and success. Finally, always stay up to date with the latest trends and tools in the field of B2B prospecting tools to stay ahead of the competition and continue growing your business.

FAQ: B2B Sales Prospecting Tools

Q. What are B2B prospecting tools?

B2B prospecting tools are software platforms that help sales teams find verified leads, enrich company and contact data, and automate outreach to improve conversion rates.

Q. How do I choose the best B2B prospecting tool for my team?

Consider factors like data accuracy, integration options with your CRM, automation features, ease of use, and pricing. Your choice should align with your sales workflow and team size.

Q. Can B2B prospecting tools improve cold email campaigns?

Yes, tools like SmartReach.io or Apollo.io can automate email sequences, personalize messaging, and optimize deliverability, making cold email outreach more effective.

Q. Are B2B prospecting tools suitable for startups?

Absolutely. Platforms like Crunchbase, Apollo.io, and AngelList provide affordable access to company data and lead generation features tailored for startups and small sales teams.

Q. Do these tools integrate with CRMs?

Most top B2B prospecting tools, including ZoomInfo, LinkedIn Sales Navigator, and SmartReach.io, offer seamless integration with popular CRMs to streamline sales workflows.

Q. How much do B2B prospecting tools cost?

Pricing varies depending on the tool and features. Some, like Apollo.io and Crunchbase, offer free or starter plans, while enterprise-grade platforms like ZoomInfo start at higher annual pricing tiers.

Q. What are the best tools for sales prospecting?

Some of the top tools for sales prospecting include LinkedIn Sales Navigator, ZoomInfo, Apollo.io, Lusha, and SmartReach.io. These platforms help you find verified contact details, identify decision-makers, and automate outreach so you can focus more on closing deals instead of hunting for leads.

Q. How to prospect for B2B sales?

Start by defining your Ideal Customer Profile (ICP). Then, research companies that fit your target criteria, find key decision-makers, and reach out using personalized messaging. Use a mix of channels like email, LinkedIn, and phone calls for better response rates. Tracking and following up consistently is key.

Q. How to crack B2B sales?

Understand your buyer’s challenges, tailor your pitch to their needs, and focus on building trust rather than pushing a hard sell. Use case studies, social proof, and value-driven conversations to position yourself as a problem-solver. In B2B, long-term relationships win more than one-off transactions.

Q. How to get leads for B2B sales?

You can generate leads through LinkedIn networking, attending industry events, running targeted ad campaigns, and using lead databases like Apollo or ZoomInfo. Cold outreach tools like SmartReach.io can help automate the process while keeping your emails personalized.

Q. What are the 5 P’s of prospecting?

The 5 P’s are:

Plan – Know your goals and target market.
Prioritize – Focus on high-value prospects first.
Personalize – Tailor every outreach message.
Persist – Follow up without being pushy.
Perform – Track results and improve your process.

Q. How to identify B2B leads?

Look for businesses that match your ICP in terms of industry, company size, revenue, and decision-making hierarchy. LinkedIn, company websites, and business databases are great starting points. The more relevant your leads, the higher your conversion rate.

Q. What are the 7 steps of the B2B selling process?

Prospecting
Qualifying leads
Needs assessment
Presenting the solution
Handling objections
Closing the sale
Following up and nurturing the relationship

Q. How to generate B2B leads using ChatGPT?

You can use ChatGPT to draft personalized outreach messages, create engaging LinkedIn connection requests, brainstorm campaign ideas, or even generate content that attracts inbound leads. It works best when paired with a CRM or outreach platform to manage and track results.

Q. Is B2B sales profitable?

Yes, B2B sales can be highly profitable because deal sizes are often larger, and relationships can lead to recurring revenue. The key is understanding your market, offering a solution that delivers measurable value, and keeping customer retention high.