Email Open Rate: What It Is, How to Calculate & Benchmarks



Most often we get customers who complain that their emails are going to the spam folder. Even a simple “Hi” to a known contact ends up in spam mail. They often ask us, why are their emails going to the…
Emails are one of the best forms of content for sales conversion and inserting a GIF in your emails can make it even more interesting and engaging. Emails can be sent to your customers/prospects from a marketing or sales automation…

In the sales world, rejection is a reality we can’t escape. It’s that feeling you get when your efforts are turned down. This feeling makes even experienced sales reps doubt themselves and sometimes think about quitting. A sales rejection is…

An effective and efficient SDR team is key to building your business sales pipeline. Building such an SDR team is not easy, it can be challenging and if done right then it could take your business to the next level.…

– Who are your SDRs? – What qualities should they possess? – What do they look like?– What should they have in common? These are questions that dominate the minds of most sales development leaders when they thinking of how…


Closing more deals without spending hours crafting emails or chasing leads is a real skill that few sales reps have. As a business owner, or sales rep, your goal is to keep prospects engaged—without burning out. That’s where email automation…

Cold emails are a powerful way for sales teams to generate leads, but crafting the right message can be a challenge. How do you grab attention, spark interest, and get a response—all in a single email? To help you save…

Are you up-to-date on various strategies for lead generation in digital marketing? You must be aware of most of the lead generation strategies. This brings me to my next set of questions: Do you or your team generate high-quality leads?…