With various modes of communication being used, 99% of professionals check their emails daily, and 90% check their email thrice a day. So, sending emails is still one of the most effective and efficient ways of reaching out to prospects…
Introduction A beautifully crafted email can do wonders for a business trying to get new leads or clients. There have been countless success stories of companies or businesses that made record sales following a successful cold-email campaign. However, with the…
Email is one of the most effective ways of communication and outreach, especially for small and medium businesses. With the number of email users growing to 4.6 billion by 2025, it is clear why keeping track of and improving email…
Introduction LinkedIn is an ocean of opportunities for B2B Sales. It has more than 800 million making it an effective platform for capturing leads. There are two types of professionals on LinkedIn. The first type of professionals seeks problem-solving solutions,…
Cold email outreach to date is one of the most effective and profitable ways for businesses to generate a healthy sales pipeline. Prospecting, writing excellent email content, and creating the perfect campaign takes a lot of hard work and effort.…
Email open rate is one of the important metrics which determines the success of a campaign. A good email open rate would be somewhere between 25-38% as per the industry standard. Around 73% of millennials prefer to be contacted through…
Checking business emails is one of the first things that come to one’s mind when starting work or a day at the office. Email marketing is one of the initial touchpoints in the prospect’s decision-making process and hence a high…
Most often we get customers who complain that their emails are going to the spam folder. Even a simple “Hi” to a known contact ends up in spam mail. They often ask us, why are their emails going to the…
Emails are one of the best forms of content for sales conversion and inserting a GIF in your emails can make it even more interesting and engaging. Emails can be sent to your customers/prospects from a marketing or sales automation…