The average cold email response rate hovers around a measly 1-5%, with 80% of prospects saying “no” four times before saying “yes.” Yet surprisingly, nearly 70% of sales reps give up after sending just 1 email. I learned this lesson…
Most businesses track the basics—opens, replies, and meetings booked but if you’re serious about improving cold email conversion metrics, you need to dig deeper. Having spent over a decade managing sales development processes and the last three years at SmartReach.io…
Outbound emails are one of the best ways to connect with prospects and booking sales demos. Research by HubSpot reveals that personalized emails improve response rates by up to 20%, yet crafting personalized emails for every prospect can feel overwhelming. …
For setting up a cold email infrastructure, Google Workspace and Microsoft 365 are often the most popular choice for most outbound teams. Because they’re the most reliable and gives the best deliverability in the industry. But it’s really a tough…