5 Must Know Places to Purchase Email List with Verified Contacts

Initially, purchasing an email list for B2B marketing might seem like a quick and effective way to expand your reach. 

The idea of instantly accessing millions of potential contacts is tempting. 

However, to purchase an email list approach can quickly lead to disappointment if it doesn’t live up to their promises. 

Many providers offer outdated or non-compliant data, which can harm your campaigns more than help them. 

In this post, we’ll explore the crucial factors to consider when and from where to purchase an email list, with legal compliance, data freshness, lead qualification, and deliverability, to ensure you make informed decisions and achieve successful outcomes.

Why should you purchase an email list only from reputable sources?

Investing in email lists from reliable providers safeguards your legal standing, protects your brand reputation, and enhances the effectiveness of your email marketing campaigns.

To Purchase email list from verified and reputable sources is crucial for several reasons:

Legal Compliance: Reputable sources ensure that their lists comply with laws like GDPR, which require explicit consent from recipients. This compliance helps you avoid hefty fines and damage to your brand’s reputation.

Deliverability: High-quality lists from verified providers reduce the chances of high bounce rates and spam traps. This protects your sender reputation, ensuring your emails land in the right inboxes.

Email Service Providers (ESPs): Most ESPs have strict policies against using non-opt-in lists due to potential negative impacts on deliverability and brand reputation. Verified sources meet these requirements, preventing penalties or service disruptions.

Quality of Contacts: Lists from reputable sources are more likely to contain contacts genuinely interested in your offerings, leading to better engagement and positive responses.

Accurate Data: Verified providers maintain up-to-date and reliable contact information, helping you qualify and engage leads effectively.

Brand Reputation: Using verified lists minimizes the risk of appearing spammy, as recipients have previously shown interest in your business.

Customer Trust: Verified lists help build and maintain trust, as recipients are more open to engaging with content from sources they have intentionally connected with.

Targeting and Segmentation: Reputable sellers offer better options for targeting specific demographics, locations, and interests, ensuring your message reaches the right audience.

Protecting Sender Reputation: Avoiding unreliable sources prevents spam complaints that could harm your IP address’s sender score and email deliverability.

Better ROI: Higher quality lists convert better, providing better returns on your email marketing investment by eliminating dead or unresponsive leads.

How much does it cost to purchase an email list?

Third-party email lists consist of email addresses and additional details like names and phone numbers, sold by brokers and data companies to businesses for direct marketing purposes.

The cost of email marketing lists varies based on their type, source, size, and quality (i.e., how targeted and well-maintained they are). Prices are typically calculated based on the cost per thousand impressions, also known as the cost per mille (CPM).

For instance, a list of 3,000 contacts priced at $300 CPM would cost $900.

Average list prices can vary significantly, but according to CostOwl and CostAide:

  • A typical consumer email list costs between $200 and $400 CPM
  • A typical business email list costs between $300 and $600 CPM

Business mailing lists tend to be more expensive than consumer mailing lists since decision-makers purchasing on behalf of organizations generally have a higher spending capacity than individual customers.

Should you buy one? 

The idea of purchasing a pre-made email list can seem enticing.

For what might appear to be a minor expense, given email’s potential ROI ($36 for every $1 spent, according to Litmus research), you gain access to the email addresses of hundreds or thousands of potential customers who are ready to receive your message.

However, there’s no assurance that these recipients are interested in your newsletter or business.

You might even encounter invalid addresses, leading to bounced emails, which can increase your bounce rate and harm your sender reputation with email service providers (ESPs)

Building your list organically over time is much more effective, as it ensures you know exactly who you’re engaging with and how best to connect with them.

Recommended Read: How to Effectively Use Email List Building Services to Grow Your Audience

Can you purchase email lists legally?

Purchasing email addresses is legal if you obtain them from a source that complies with data protection laws,

which emphasizes its adherence to data compliance practices relevant to your marketing activities.

Privacy laws require providers to have specific mechanisms for data collection, processing, and sharing.

Cognism is a GDPR-compliant service that supplies only business emails. It holds ISO 27001 and ISO 27701 certifications and is SOC2 type II attested.

Neglecting to follow compliance laws can lead to significant fines and damage your company’s reputation.

Ready to purchase an email list? Consider These Drawbacks…

When you visit an email list broker’s website, you’ll find numerous claimed benefits, but each one has its hidden drawbacks. Here’s why using third-party email lists can be counterproductive:

Uncertain ROI

No matter how much you spend on a broker-supplied email list, it’s unlikely to target your ideal customers. Even if the list is demographically targeted, the recipients haven’t shown interest in your brand or product and haven’t consented to receive marketing emails. This can lead to violating GDPR legislation, which could result in fines.

These non-consenting contacts are low-quality leads, less likely to convert than those who have opted in to receive your marketing. So, spending $600 CPM or more on a list might yield very few, if any, conversions.

Damage to sender reputation

Contacts who haven’t consented to your marketing are more likely to mark your emails as spam since the content is often not personalized or relevant to them. A high spam rate can damage your reputation with email service providers (ESPs), leading them to automatically divert even your solicited emails to junk folders, hindering your future campaigns.

Risk to brand image

Sending non-personalized emails without consent can create a negative perception of your brand, which is against the law in many countries. This can lead to unsubscribes and drive potential customers away. A Manifest survey revealed that almost a quarter of US consumers unsubscribe from emails they didn’t sign up for, and 38% opt out when the content is irrelevant. Additionally, a survey from Coveo found that 76% of consumers would abandon a brand after three or fewer bad experiences, with over 10% leaving after just one.

Legal risks and fines

Emailing people without their permission can violate US and European laws, risking hefty fines. The US CAN-SPAM Act allows email users to request businesses to stop contacting them and sets penalties for non-compliance, applicable to all commercial emails, including B2B. Violating CAN-SPAM can result in fines up to $46,517 per email.

In the EU and UK, GDPR requires “freely given, specific, informed, and unambiguous” consent. While brokers might claim their contacts have opted in, there’s rarely a guarantee, making you liable as the sender.

Just keep it in mind that using third-party email lists carries significant risks, including poor ROI, damage to sender reputation, harm to brand image, and potential legal fines. 

Be careful while selecting your source. 

Best places to purchase an email list

By the end of this list, you’ll have a solid grasp of which platform suits your needs to purchase email list. 

Although we’ve gathered essential information, make sure to conduct your own research before contacting any of these email list providers.

1. Apollo.io

G2: 4.8/ 5
Capterra: 4.5/5

Apollo.io is an excellent choice if you’re looking to purchase industry-specific email lists. Acquiring such targeted lists enables direct outreach to potential clients, facilitating immediate business conversations.

Additionally, Apollo.io offers a user-friendly platform designed for quick and easy access to customized B2B contact lists tailored to your business needs.

With its expansive database, advanced filtering capabilities, and real-time email verification, Apollo.io ensures efficient targeting of your prospects.

Key Features Include:

  • Comprehensive Contact Profiles: Gain access to over 200 contact attributes including job title, seniority, technology usage, intent data, and more.
  • Verified Email Lists: Purchase email lists verified through Apollo’s contributor network, public data crawling, and third-party data providers.
  • Integration Capabilities: Seamlessly integrate purchased lists into your CRM and marketing automation platforms or export them as CSV files for further use.

Pricing Plans

  • Free trial: $0/year
  • Basic: $49/year
  • Professional: $79/year
  • Organization: $149/year

2. Hunter.io

G2: 4.4/5 

Capterra: 4.6/ 5

Hunter.io is a comprehensive email outreach platform designed to streamline your business’s outreach processes. It allows you to purchase targeted email lists filtered by domain, company, job title, location, and more, ensuring precise targeting of your ideal customers.

Hunter.io enhances your data by enriching it in bulk and verifying email addresses to enhance deliverability rates.

As a data provider, Hunter.io exclusively offers publicly available email addresses online and provides robust email verification services to ensure optimal deliverability.

Key Features:

  • Domain Search: Easily find and purchase email addresses associated with specific domains, such as @microsoft.com, to build targeted lists.
  • Email Verifier: Upload your existing email lists to verify and cleanse them of invalid and risky addresses, improving overall deliverability.
  • Lead Enrichment: Enhance your customer data with additional attributes like seniority level and social media profiles using Hunter.io’s advanced filters.
  • Email Finder: Utilize advanced search tools to locate specific individuals within companies and obtain their corporate email addresses.
  • Lead Lists: Browse and purchase segmented email lists tailored to your business needs, categorized by geography, industry, job title, and other relevant attributes.

Pricing Plans

  • Free: $0/year
  • Starter: $34/year
  • Growth: $104/year
  • Business: $349/year

3. UpLead

Capterra: 4.7/5 

G2: 4.7/5

UpLead is a robust B2B data provider and sales intelligence platform that grants you instant access to millions of verified business contacts worldwide. With UpLead’s extensive database and user-friendly browsing and discovery tools, creating high-quality, targeted email lists is a streamlined process.

This efficiency enhances your outreach efforts and boosts sales by simplifying the search for ideal prospects.

UpLead’s meticulous 8-step data collection and verification process ensures you access accurate and current data, minimizing bounce rates for your email campaigns.

Key Features:

  • Email Verifier: UpLead provides real-time email verification, allowing you to connect with genuine and qualified leads.
  • Enriched Contact Data: Every contact record includes comprehensive details like full name, job title, company, location, and more, giving you a complete view of your prospects.
  • Chrome Extension: The Chrome extension enables you to gather verified email addresses and phone numbers from LinkedIn profiles seamlessly.
  • Advanced Search and Filters: Utilize over 50 search filters to pinpoint your ideal prospects based on industry, company size, job title, and other criteria.

Pricing Plans

  • Free Trial: $0/7 days; 5 Credits/7 days
  • Essentials: $99/ month; 170 Credits/Month
  • Plus: $199/ month; 400 Credits/Month
  • Professional: Customized pricing plans 

4. Lusha

G2: 4.3/ 5 

Capterra: 4.1/5

Lusha is a sales intelligence platform designed to help you find and connect with relevant leads to drive business growth. It seamlessly integrates with CRMs like Salesforce, ensuring your contact database stays current and enriched.

With Lusha’s extensive business database, you can generate and purchase email lists, often including personal profiles and phone numbers.

The user-friendly interface includes an API for easy integration with your existing tools, and you can search the database for both personal and professional email addresses.

Key Features:

  • Advanced Search Tools: Utilize their advanced search options and filters to build hyper-targeted email lists by industry, job title, company size, and more.
  • Latest Data: Access the most up-to-date contact information for businesses worldwide to ensure you’re connecting with the right audience.
  • CRM Integrations: Lusha integrates seamlessly with CRMs like Salesforce, automatically updating and enriching your contact database by filling in missing data such as emails, phone numbers, social profiles, and more.

Pricing plans: Lusha offers customized pricing option.

5. LeadsGorilla

G2: 3.0/5 

Capterra: 3.1/5

LeadsGorilla is an intuitive tool designed to help you find and purchase targeted email lists to enhance your marketing campaigns.

With access to millions of business contacts segmented by industry, location, company size, and other criteria, it offers a database of over 5 million businesses to help you identify and reach your ideal customers.

Additionally, LeadsGorilla features built-in tools for tracking, engaging, converting, and analyzing leads, making it an excellent choice for improving your business’s customer acquisition strategies.

Key Features:

  • Personalized Email List: Generates a personalized email list tailored to your services using its proprietary lead recommendation algorithm.
  • Detailed Contact Profiles: Provides essential details about your potential contacts, such as names and job titles, to help you target your outreach more effectively.
  • Comprehensive Audits and Reports: Offers detailed audits and reports that highlight each lead’s pain points in an actionable and easy-to-understand format.

Pricing Plans: Leads Gorilla has only one pricing plan —  $67 per month.

Recommended read: How To Buy Leads for Sales

Key things to consider while purchasing an email list

Before deciding on a B2B database provider from this list, take a moment to ensure you’re getting the best value for your money. To simplify your research, we’ve provided a straightforward checklist to help you find a high-quality B2B email list.

Legal Compliance Ensure that the email marketing lists you purchase comply with data regulations and privacy standards. Look for robust security measures and GDPR compliance to guarantee you are acquiring data legally from authentic sources.

Filtering Options Examine the filtering options available on the provider’s platform. Advanced filtering features allow you to build a customized list tailored to your geographic region and industry, ensuring you reach the right accounts and decision-makers while avoiding irrelevant email addresses.

User Reviews Always check review sites like G2, Trustpilot, or Capterra to assess the trustworthiness of the database provider. Read both positive and negative reviews to get a comprehensive understanding of potential issues you might encounter with the service.

Additional Features and Integrations Look for email database tools that offer features essential to completing the entire sales cycle. Explore options with intent data, sales triggers for prioritizing contacts, CRM integration, email verification, and more to maximize your investment.

How SmartReach.io can help you purchase an email list

Smarteach.io offers email finder option with multiple filters for your specific needs. Let;’s say you need the email addresses of a privately held software company with phone numbers and email ids. 

All you have to do is to log in to the SmartReach.io platform and from the left column select the email finder option. 

Apply filters depending on your use case and you have the required info right in front of you.

Used by businesses across the U.S., it enhances productivity and team collaboration, leading to increased revenue and profitability. Its features include multichannel outreach (email, LinkedIn, WhatsApp, SMS, calls), a shared team inbox, prospecting solutions, and presales CRM. SmartReach.io syncs prospect data with CRMs, saving time and increasing productivity.

It also offers workflow automations, reply sentiment analysis, accurate sales forecasting, and easy prospect addition from LinkedIn email finder tools. This all-in-one solution helps sales teams automate tasks, improve efficiency, and build meaningful relationships at scale.


Can an email list be purchased?

Yes, email lists can be purchased from various marketing companies, data brokers, and sales intelligence platforms. Purchasing email lists can provide access to a targeted audience based on specific demographics, interests, or industries. However, it’s essential to ensure that the email list provider complies with data privacy regulations and that the contacts on the list have opted in to receive marketing communications, to avoid legal issues and ensure better engagement rates.

How do I create a buyers email list?

Creating a buyer’s email list begins with clearly defining your target audience based on demographics, geography, and psychographics. Utilize various data sources such as CRM systems, website analytics, and social media insights to gather relevant information about potential buyers. Segment your list effectively to tailor messages according to preferences, behaviors, and purchasing patterns. It’s crucial to prioritize compliance with data protection regulations like GDPR and CAN-SPAM by obtaining explicit consent and providing opt-out mechanisms. Regularly update and cleanse your email list by removing inactive subscribers and ensuring accurate contact details to enhance deliverability and engagement. Continuously test and iterate on different messaging and segmentation strategies to optimize the effectiveness of your email marketing efforts.

Is it safe to buy an email list?

Buying an email list can pose risks if not approached carefully. It’s important to ensure that the provider complies with data protection regulations such as GDPR or CAN-SPAM, which mandate obtaining explicit consent from individuals to receive marketing communications. Purchasing lists from reputable sources that adhere to these regulations and provide verified, opt-in contacts can mitigate risks associated with spam complaints and legal penalties. However, building an organic list through opt-in methods typically yields higher engagement and better ROI compared to purchased lists. Always prioritize quality over quantity to maintain a positive sender reputation and ensure the safety and effectiveness of your email marketing campaigns.

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