Cold emailing is an effective communication strategy that basically involves reaching out via email to someone who is not yet aware of your brand or business.
It is very similar to cold calling where you get in touch with someone without first hearing from them. Just the same as a cold call, you will contact your prospects without prior notice. The only difference is that you use email as your contact method and not the telephone.
Cold Emailing is a technique you are likely to use daily if you are into sales and marketing. You send thousands of emails in minutes to generate massive demand for your product or service.
Another benefit of cold emailing that you have over calling on the telephone is that it allows your prospects to get back to you on their own time.
While you may be concerned about a low open and response rate, the right type of email when furnished with a promising subject line, can boost your numbers and lead you towards your goal of making a successful sale. As we all are aware that e e-mails are not going anywhere and are still one of the best ways to move a lead to a prospect, a prospect to a buyer, and a buyer to a permanent customer.
If you are not sure how to write a cold email then you need not worry as we have you covered. It is not as tough as it sounds, but yes it indeed requires a lot of research and creativity. If done in the right way and right context the cold emailing technique can do wonders for the growth of your business.
I also get cold emails daily and after looking at them I would advise a few guidelines to be followed, so by not wasting any more time let us dive into the process of writing a cold email from scratch.
Create a List of Prospective Customers for Cold Emailing
You need to start with the people you want to email although, in the end, you will send individual messages to each person, it surely helps to start with a list. After which you can prepare a template that you modify and work out accordingly for each person.
Now you have to decide who should receive cold emails, so ideally you will look for people who fall into your target audience. These will be the people who are actively interested in the knowledge that you sell and who can benefit from your digital products.
But do you know how to find them? The answer is to start with their websites, as most people post contact information there.
Another important point to consider here is that cold emailing does not always have to go out via email. So suppose you encountered someone on LinkedIn who matches your target buyer and if you have a LinkedIn Premium account then you can go ahead and send an InMail even if you are not connected to that person on LinkedIn.
The same procedure works well with messages sent via Facebook, Twitter, and various other social platforms. All you have to do is keep in mind that people don’t appreciate receiving private messages the very next moment that you connect with them, so before sending cold emails via social network platforms always wait until you build some sort of rapport with them.
