SEO Email Templates

SEO is more than just optimizing keywords and backlinks—it’s about building relationships that drive long-term success. Whether you’re reaching out for guest post opportunities, backlink exchanges, or influencer collaborations, a well-crafted SEO email can make all the difference.
The challenge? Most SEO outreach emails get ignored. Why? Because they’re either too generic, too aggressive, or fail to offer real value.
A high-converting SEO email should:
- Be personalized—generic emails get deleted instantly.
- Provide clear value—why should they engage with you?
- Have a strong subject line—if they don’t open it, they won’t read it.
- Be short and to the point—SEO experts get tons of emails daily.
When to Use These SEO Email Templates
SEO outreach emails are essential in multiple scenarios, such as:
- Guest Posting Requests – Secure high-quality backlinks through content collaboration.
- Link Building Outreach – Convince website owners to link to your content.
- Broken Link Building – Provide a helpful alternative when you find broken links.
In this section we shall be cover the below email templates:
❇️ Link building email templates
Link building email templates
Subject: Collaboration or link sharing options? Hi {{first_name}}, I noticed that we both write about topics related to B2B lead generation, and I wondered if there’s an opportunity for us to collaborate. While we may target similar keywords, as the Dutch saying goes: “Alone you’ll go fast, together you’ll go further.” That’s been our philosophy—to work with professionals like you to provide valuable content for marketing and salespeople. Would you be open to discussing options? Here’s what we’re considering: – Backlink exchanges – Guest blogging (both ways) – Other potential collaborations Let me know what you think! Thanks, {{Your Name}} |
Subject: Found a broken link in your article Hi {{first_name}}, I noticed a broken link in your article, {{title}}. The link appears in the section {{describe where the broken link is in the article}}. As it happens, I work at {{your_Company}}, and we’ve been working on similar themes. I believe our article on {{topic}} could serve as a great replacement for the broken link. Either way, I hope this information is helpful! Let me know if there’s anything else I can do to assist. Thanks, Lance |
Subject: Quick idea for collaboration with {{company}} Hi {{first_name}}, I came across your article {{URL}} and was wondering if there might be an opportunity to feature our blog {{URL}} within it. Could you share the criteria for including a blog or resource in your article? We’re also happy to discuss ways we can collaborate or support your work in return—just let me know! Looking forward to hearing from you. Best, {{your name}} |
Subject: A straightforward link-building request Hi {{first_name}}, I know you probably get a lot of emails asking for backlinks, and I’ll admit this is one of them. But here’s why I think this could be a win for you: Your content would be updated. I noticed that you’re linking to an article on lead generation that’s a bit outdated: {{referring_page_url}}. I recently wrote an article with fresh, tested lead generation strategies for 2025 that I believe would be a great addition: {https://smartreach.io/blog/lead-generation-strategies-for-b2b-sales/}. If you’re interested, I’d be happy to offer you SmartReach Email Outreach plan for free (you could find emails and run backlink outreach campaigns). Let me know what you think! Best, {{your name}} |
Subject: Offer to share a testimonial Hi {{first_name}}, I’m {{name}} from {{company}}, and I just wanted to say how much I love the {{product/service}} you offer. It’s a favorite of mine, and it seems our audience loves it too. On average, we send around {{X}} visitors to your website per month. With {{X}} social media followers and {{X}} monthly website visitors, we’ve been able to help drive some traffic your way. I noticed you feature testimonials for {{product/service}} on your website {{page}}. I’d be happy to share my own testimonial or recommendation for the {{product/service}}, which you could use in your sales or marketing materials. All the best, {{name}} |
Subject: Quick one {{first_name}} Hey {{first_name}}, I’m {{your name}} from {{your_company}}, a site focused on {{cold outreach}}, and this email is a mindful approach. (My zen teacher says it’s okay to send emails—just no attachments.) I recently came across your page on {{email authentication}} — {{their url}} — and it truly resonated with me. We’ve just posted our ultimate guide to Cold Emailing, which I think would complement your page perfectly. Would you consider linking to it? Here’s the link: {{your url}} If you do, I’d be happy to promote any of your blogs to my social media followers as a thank you (and to spread good karma). Looking forward to hearing your thoughts. Peace out, {{signature}} |
Subject: Content update? Hi {{first_name}}, I’m Upasana from SmartReach.io, reaching out about your article {{title & URL}}. Great list! We recently published a {{study|guide}} that dives into {{topic}}. {{Short sentence highlighting the content}}. I think it would make a great addition to the list. Would it be possible to include it? 🙂 Best, Upasana PS. I’d be happy to add 1,000 free lead finder credits on SmartReach.io as a thank you for the mention — let me know if that works. |
Guest post email templates
Subject: Guest post opportunity for {{blog}} Hi {{first_name}}, I’m {{name}} from {{company}}. I noticed that you’ve published a few guest posts from industry experts in the {{target}} niche over the past year. Are you currently open to accepting guest posts? Over the last year, I’ve written several well-researched articles for authority sites in our industry. Here are a few examples: {{Article 1 | Search Ranking}} {{Article 2 | Search Ranking}} {{Article 3 | Search Ranking}} I aim to deliver high-quality, thoroughly researched content that consistently performs well in search results. If you’re interested, I’d love to share a couple of ideas for a guest post that I believe would resonate with your audience and rank well on Google. Looking forward to hearing from you! Best regards, {{name}} |
Subject: Collaboration opportunity: {{X}} & {{company}} Hi {{full_name}}, I’m {{your_name}} from {{your_company}}. I came across the valuable resources on your website and noticed that we share a similar audience. Given this alignment, I believe {{your_company}} could be a great fit for collaboration. I’d love to explore a mutually beneficial partnership, such as: – A top-quality guest post from our team – A sponsored article about {{your_company}} on your website – Or any other arrangement that works best for you Would this type of collaboration be of interest? P.S. If I’ve reached the wrong contact for this, could you kindly point me in the right direction? Thank you, and I look forward to your response! About {{your_company}}: {{your_company}} is an all-in-one platform for backlinking outreach offering tools to automate cold outreach via email, LinkedIn, WhatsApp & Calls with minimal time and effort. Best regards, {{your_name}} |
Subject: RE: {{article you read name}} Hi {{first_name}}, I’m {{your_name}}, the {{your_designation}} at {{SmartReach.io}}. While browsing your blog, I came across {{article}}, and I have to say—I was genuinely impressed with the quality of your content. It sparked an idea. This site is fantastic, and it’d be great to collaborate! So, I wanted to introduce myself and explore some potential opportunities. I’d love to contribute to your blog and also share your content with our audience, either on our site or through a guest post on another platform. I’d be happy to explore ways for you to contribute to our blog as well. I can also connect you with some of my current content partners who might be interested in working with you. For a sense of my writing style and quality, here are some examples of my recent work: {{examples of recent work}} Let me know if this sounds like something you’d be interested in! Best regards, {{your_name}} |
Subject: Are you open to guest posts? Hi {{first_name}}, I hope you’re doing well! I’m reaching out to see if you’re currently accepting guest posts for {{company}}. I’m {{your name}}, the {{position}} at {{company}}, one of the leading proposal platforms. Writing is a big part of what I do, and I aim to contribute well-researched and insightful posts to industry blogs. I’ve previously written for sites like {{site 1}} and {{site 2}}. If you’re open to guest posts, I’d be happy to pitch some ideas or align with your editorial or keyword focus for the quarter. Looking forward to your thoughts! Best regards, {{signature}} |
Subject: Interested in a guest article on link building? Hi {{first_name}}, I hope you’re doing well! Did you know that 41% of marketers find link building to be the most challenging part of their job? Research from {{research_article}} highlights how essential yet difficult this aspect of SEO can be. I’d love to contribute an article for your blog that covers the fundamentals of link building, including: – The different types of links available – Why backlinks are so crucial for SEO – Actionable tips and strategies for earning quality links With over a decade of experience specializing in backlinking, I’ve gathered plenty of insights and practical advice that I believe would resonate with your audience. Let me know if this aligns with your content needs, or if you have any questions or guidelines to share. Looking forward to your thoughts! Best regards, {{your name}} |
Best Practices for SEO Outreach Emails
Sending outreach emails isn’t just about volume—it’s about quality. Here’s how to improve your success rate:
- Customize Every Email – Don’t copy-paste templates. Add a personal touch by mentioning their content, website, or recent updates.
- Make It About Them – Instead of focusing on what you need, highlight how your request benefits them.
- Keep It Brief – Avoid long, drawn-out emails. Get straight to the point in a few sentences.
- Follow Up Smartly – If you don’t get a response, send a polite follow-up email after 4-7 days.
- Use the Right Tools – Automate and personalize at scale with tools like SmartReach.io, ensuring your SEO emails land in inboxes, not spam folders.
Start Scaling Your SEO Outreach Today
SEO success depends on meaningful connections. These SEO email templates will give you a head start, but remember to tweak them for each recipient. Personalization is the key to standing out.
Load your emails into a cold email tool and track engagement metrics like open rates and responses. The right outreach strategy can help you build authority, improve rankings, and secure valuable backlinks.
Start using these templates today and watch your SEO outreach efforts thrive!
