10 Email Coupon Examples That Boost Sales
Coupons are amazing! Coupon marketing has been around for ages and is one of the most effective ways to boost sales. A 2018 survey showed that 89% of customers believe coupons influence buying decisions.
Coupons have a psychological effect on customers. By seeing the reduced prices, more than 39% of people spend more than they intended to. In this way, coupons directly increase the overall sales of a company. You can effectively market your business via email coupons, printed coupons, scratch codes, coupon codes, or amazing coupon codes websites like NamoBOT.com.
Each type of coupon marketing depends on the market and demographics of their audience. Let us discuss a few coupon code ideas that can boost your sales.
What is email coupon marketing?
Email coupon marketing is a strong e-commerce marketing tool. It involves emailing coupon codes to existing and potential customers, enticing them to buy your products. Email coupons are a very cost-effective and efficient means of sending out coupons. Coupon email marketing directly boosts your sales and improves your brand awareness in new markets. Email coupons can convert abandoned shopping carts into successful sales by creating a sense of urgency in the customers. Email couponing, if done right, can bring good business to your company.
Let us go through 10 email coupon examples that can boost sales.
1. Welcome offers
The most common yet effective coupon example is the ‘Welcome Offer’. Almost every other retailer offers this coupon to invite new customers to their brand. The welcome coupon email is sent when a new customer surfs through your website, encouraging them to try your products at discounted prices.
Example: Sephora is one of the leading skincare and cosmetics brands. As a welcome offer, it emails new subscribers 10% off coupons for their first purchase.
2. Limited time coupons
Another promo code example of email coupons is Limited-time coupons. For example, Instead of telling their to customers see their made to measure blinds, Blindstyle should use scarcity. Introducing scarcity creates an urgency to purchase, one of the primary principles of psychological persuasion. When you send email coupons valid for a certain period, customers are urged to use them before expiration. With this technique, you can increase the lead conversion by 14%.
Example: Amazon offers many limited-time discount codes. These limited-time codes are emailed to Amazon users and expire within days or weeks.
3. Mystery sales emails
Another coupon code idea to keep your email subscribers hooked on your products is mystery sales. Usually, the sales are defined. Every product or category has a fixed amount or percentage off. These mystery sale coupons will keep customers intrigued about the nature of discounts, whether it is 30% or 50% off or if their favorite product is finally on sale. They will wait for your mystery sales coupon emails and be eager to use them!
Example: For Days is an online magazine that features mystery sales in collaboration with other brands. It uses an animation of a keyhole behind which the coupon is displayed.
4. Anniversary sale coupons
To treat your loyal customers, send them email coupons for your brand’s anniversary. As a brand’s anniversary is a special time of the year, it will create a sense of inclusivity and strengthen customer loyalty. By offering coupons for new arrivals and popular products on your anniversary, your email coupons will boost sales, attract new customers, and build customer loyalty.
Example: A good promo code example is Nordstrom, a popular apparel business that offers excellent anniversary deals. They email coupons for ANNIV50, offering a 50% discount during their anniversary week.
5. Seasonal coupon emails
Seasonal discounts are another discount code idea to leverage the maximum of a shopping season. Seasonal discount emails create urgency to buy a season’s products at lower prices before they run out or are out of season. Tailor the email’s content to make it relevant to the season’s theme. Feature seasonal products in the email that compel customers to use coupons immediately.
Example: Bed, Bath, and Beyond is a good coupon example. They sent emails with seasonal discounts, including coupon code SUMMER20, to be used at checkout. This code offers a flat 20% off on entire purchases during a limited summer period.
6. Holiday coupon emails
Just like seasonal sales, you can send out holiday coupons via email. People are already shopping a lot during the holidays. By sending holiday coupons, you can urge them to buy from you rather than your competitive brands.
Example: Walmart is one the best examples of holiday coupon emails. It uses customer data to send out personalized coupons based on customer preferences.
7. Early access sales
An early access sale is another way to get your customers’ attention towards your products. Call your customers to buy products available in limited stock with coupon codes. With the call to action of early access, you can create the pressure to buy quickly before the stock runs out.
Example: Best Buys offers early access sales to its customers. They provide the email coupon code EARLY25 to offer 25% off select gadgets, which are usually limited-time products.
8. New product launch coupons
Sending email coupons can create excitement and anticipation for a new product launch. New products are usually the most difficult to sell, so emailing coupons is a great discount code idea to boost sales and encourage repeat purchases.
Example: Home Depot is a promo code example for a new product launch. When they launched a new line of home tools, they emailed their customers to try new tools at discounted prices using NEWTOOLS15.
9. Clearance sales coupons
A clearance sale is an excellent coupon code idea for slow-moving and out-of-season products. Emailing your customers to get these products at discounted prices before they run out. Sending clearance sales coupons can re-engage customers who have stopped shopping with you and drive online traffic to your physical store.
Example: Old Navy is a fashion brand that offers many sales. During a clearance sales event, they sent out emails containing CLEAR30 coupons. These coupons offered an additional 30% off on products already in clearance sales.
10. Referral coupon emails
Another way to increase sales and attract new customers to your brand is by sending referral coupon emails. Send emails to your customers, including referral links. When they refer a friend to buy from your brand using the link, the customer and the referral will receive a discount code.
Example: Uber has the best referral coupon system. They send emails to their users containing a link. When the referrals take their first ride using the link, they receive discount codes or free rides! ou can even use Uber for longer trips, like traveling from Dallas to Houston, making it a convenient option for intercity travel.
Conclusion
Coupons and discounts are great tools for increasing sales and helping your business grow. With email coupon marketing, you can send out coupon emails to countless customers in no time. If done right, email coupons can do wonders for your business. We have discussed the best examples of email coupon codes that can boost your sales. So, what are you waiting for? Start email couponing to maximize your sales now!