Building a Loyal TikTok Community: It’s About Quality, Not Quantity

TikTok has quickly risen to claim its status as the king of short videos. Used globally by billions of people, TikTok is the go-to place for brands looking to expand their reach beyond traditional marketing mediums (and even traditional social media platforms).

Just like other social media apps, TikTok is built around the concept of community. Amongst millions of brands, building a loyal following is crucial to the overall success of a brand on TikTok.

Brands that boast a community on TikTok often attribute their success to factors like their good content, their team engaging with users, and staying on top of trends. Picking up learning points from success stories is one way you can develop your brand on
TikTok and build a loyal community.

Here are a few recommendations on how to build a community on TikTok:

1. Know your audience

Audience profiling is the best thing you can do for your brand. Community building is built on the pillar of knowing what the audience is expecting from your brand in terms of content.

Creating user personas can be a good way of refining your target audience. For example, teens would likely be inclined towards dance challenges and following trends while a car enthusiast might be looking for ASMR car detailing videos. This is furthered by keeping audience interests and user lifestyle preferences in mind.

Users who spend significant time on the platform are more likely to subscribe to your page if they think that your content resonates with them. You can profile your audience by geographic segmentation as well, wherein you produce localized content according to the area you operate in. This also assists users in relating to a “local” brand and gives them a sense of cooperation with a small
business.

For example, a local restaurant in Manchester can create content that is in line with the area they operate in, encouraging members of the local community to follow the page.

2. Quality content is king

Good content is the most important aspect of success on any social media platform. Setting yourself apart from the competition begins with creating content that in par with audience requirements and fulfills the criteria for “relevancy” in the minds of users.

Consumer perception management is a crucial component of branding and building a community on TikTok means that your content needs to be perceived as high-value by users – those who consume the content. Good content can be based on storytelling, such as the story behind your brand and why you are in the particular niche that you work in. Always ensure your content aligns with your brand identity to maintain consistency.

Storytelling is known as one of the best ways of capturing user attention throughout the internet and stories help users
relate with the struggles of your brand. Curate compelling narratives that can evoke emotions in the users’ minds to capitalize on their interests. Sharp and vibrant visuals are important in videos and TikTok is no different. High resolution visuals encourage high user attention and retention, inevitably working towards your brand message being conveyed effectively.

One staple of good content on social media is user-generated content, which can be content made by your users on a template of your page or general content related to your brand. Videos that have users consuming your products are great examples of
UGC as well.

Influencer collaborations can be a fantastic supplement to your TikTok page since followers of that influencer are more likely to engage with your page’s content if their favorite influencer endorses your brand or collaborates with you.

3. Engage with users

The basic rule of community building is letting users know that they are a part of your brand’s family, giving them a sense of familiarity and belonging: engaging with users is essential to achieving all of these objectives!

One of the most fundamental ways of engaging with users is ensuring you respond promptly to user comments on your content. Make them feel like their comment is appreciated by personalizing the reply instead of a generic reply. This real-time interaction will help you get real followers on TikTok, ensuring the lasting success of your TikTok profile.

Mentioning UGC once again, content made by users on your brand’s template or as a response to a challenge posted on your page should be recognized and boosted. Users who make product demonstration videos should be given a pat on the back by reposting their videos on your page and commenting on them, making them feel truly appreciated by your brand. Additionally, consider using strategies like buying TikTok likes and views to further amplify the reach of these user-generated content pieces, ensuring they gain the visibility they deserve..

4. Leverage trends

Trends are the backbone of TikTok’s success. The platform started as a video-sharing platform that had users posting videos of them dancing or lip-syncing, eventually evolving into a platform that serves as the origin of most trends. Dance challenges are amongst the most noteworthy trends that come out of TikTok.

Once a dance challenge picks up, millions of users have their takes on the challenge. Your brand can try to capitalize on a trend by asking users to tag your page on their dance challenge videos and competing with other users to get their videos reposted on
your brand’s page. Different songs and sounds also make up trends nowadays and are largely very beneficial for brands that want to capitalize on users picking up their videos as a result of a trending sound.

Another great way of tapping into trends is using the right hashtags on your videos. Many users utilize hashtags to search for content they want to see. So, your videos need to have relevant hashtags for your content to be shown to interested people.

Staying on top of trends can help more users discover your content and if your content is at par with their expectations (and all of the tips in this article), you should start counting down to gaining a meaningful community on the platform.

5. Supplement your efforts outside TikTok

The attractiveness of social media is that it can be used in collaboration with all platforms. Being present on all platforms is crucial for all businesses as a means of staying connected to their target audience.

Supporting your efforts of building a community on TikTok does not necessarily have to be done alone; you can promote your TikTok videos on other social media platforms as well!

Posting your videos on Facebook or Instagram can be a great way of tapping into the user base that does not use TikTok as actively as their preferred platform. A great way of doing this would be to repost UGC challenges on other platforms so that
people can compete and engage with your content.

Conclusion

Don’t let this scare you! We are here to help you kickstart your TikTok journey by providing user engagements and genuine followers for your TikTok channel. Higher engagement will help you gain higher exposure organically and expand your community
naturally.

So, what are you waiting for? Let’s get started!