Hi, my name is Emmett Armstrong, Founder of OnRamp Data. OnRamp Data is a marketing agency that provides lead generation and email marketing services. We’re located in southern Oregon, and we usually have about 10 clients at any time. OnRamp works with the sales reps of our clients to create awareness and generate leads using email marketing.
We work with premium design studios, mostly ones that sell their services to large brands (over $100M), large advertising agencies, or even broadcast networks. They do very high quality design work; motion graphics, vfx & live action production. Most of them are in New York or Los Angeles, however we have also worked with design companies that are in Portugal, Brazil, and Canada.
Our clients are expecting an increase of leads in their sales pipeline. One of the main problems that our clients face is that when they have a project to work on, it takes their whole staff to complete the project and they don't have anybody working on sales.When they finish their project, they suddenly have nothing coming next, and they will run out of money if they don't generate more leads very quickly.
So what we do is provide continuous lead generation and sales support so that they don't have to worry about selling as they're trying to produce the project.
We worked with a company in Denver, Colorado called Spillt. We signed them up for the OnRamp service and I worked with them to write a sales script - a three-part email follow-up sequence that we were able to deploy using SmartReach.
We have built a database of our own over time that has many names of interested buyers at brands, ad agencies and broadcast networks. Sometimes the clients provide their own lists, but for the most part we select the targets and the opportunities, and then use SmartReach to reach out to those people.
After our initial onboarding with the client, SmartReach is the engine that keeps our clients happy. It is so easy to use and lets us do things very efficiently.
One of the biggest efficiency improvements for me was the ease of creating reports for our clients. I have used tools in the past, like YesWare, that made me download every email campaign individually. It was cumbersome and the data was very confusing at times.
Keep up the excellent customer support! Here’s an example: When I asked for greater control in the message editor, like, the ability to insert images and to change the text with a rich text editor, your team accomplished that within a week! I was very impressed.