{"id":15932,"date":"2024-07-11T07:28:01","date_gmt":"2024-07-11T07:28:01","guid":{"rendered":"https:\/\/smartreach.io\/blog\/?p=15932"},"modified":"2024-07-11T07:28:08","modified_gmt":"2024-07-11T07:28:08","slug":"sales-language-strategies","status":"publish","type":"post","link":"https:\/\/smartreach.io\/blog\/sales-language-strategies\/","title":{"rendered":"Transform Your Sales Language: Strategies for Better Engagement"},"content":{"rendered":"\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We hope this article \u201c<em>finds you well<\/em>.\u201d Did it \u201c<em>catch you at a good time<\/em>\u201d? If such phrases still prevail in your sales lexicon, there\u2019s one crucial thing we should warn you about. This sales language is as stale as a hundred-year-old piece of bread. No wonder it repels potential customers from joining your <a href=\"https:\/\/smartreach.io\/blog\/sales-pipeline-stages\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sales pipeline<\/a>. And it will even get more rotten, covered with ancient dust, if you don\u2019t do anything with it or replace it altogether.<\/p>\n\n\n\n<p>Let\u2019s find out what else makes your sales language outdated and how you can rejuvenate it to sell like a pro and <a href=\"https:\/\/smartreach.io\/blog\/scaling-customer-success\/\" target=\"_blank\" rel=\"noopener\" title=\"\">scale customer success<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 Signs Your Sales Language Needs an Upgrade<\/strong><\/h2>\n\n\n\n<p>Below are the markers you communicate in an old-fashioned and banal manner, which is why you struggle to generate leads and <a href=\"https:\/\/smartreach.io\/blog\/closing-the-sale\/\" target=\"_blank\" rel=\"noopener\" title=\"\">close sales<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You use hackneyed sales phrases.<\/strong><\/h3>\n\n\n\n<p>These timeworn phrases might be aging your language of sales and making it sound stock-like and outdated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>I hope this email finds you well<\/em><\/li>\n\n\n\n<li><em>Have I reached you at a good time?<\/em><\/li>\n\n\n\n<li><em>At your earliest convenience<\/em><\/li>\n\n\n\n<li><em>I am not trying to persuade you<\/em><\/li>\n\n\n\n<li><em>Best\/Kind regards<\/em><\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s talk about the first one. It is indeed overused in <a href=\"https:\/\/smartreach.io\/blog\/formal-email-example\/\" target=\"_blank\" rel=\"noopener\" title=\"\">formal emails<\/a>. But there are other variants to begin your sales email. For example, <em>I understand you\u2019re busy, so I\u2019ll be as brief as possible<\/em>. Or: <em>Hi [Name], Happy [Day of the week]!<\/em> Or:<em> What a year! Time flies, and so does my email to your inbox.<\/em><\/p>\n\n\n\n<p>And no more \u201c<a href=\"https:\/\/smartreach.io\/blog\/kind-regards\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Kind regards<\/a>\u201d or \u201cBest regards\u201d!<\/p>\n\n\n\n<p>Alternatively, you could use <a href=\"https:\/\/smartreach.io\/blog\/best-regards-email-sign-off\/\" target=\"_blank\" rel=\"noopener\" title=\"\">email sign-offs<\/a> like <em>Best<\/em>, <em>Cheers<\/em>, or <em>Sincerely<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXe_taqnMxE3u5ZywXQwqYJ3GYWsKyfDj6ynXTEi6OBlgxTMcGATmcTBPG40WqHt9o-dU85ElSrKY1kGhUwSB1DMyenyiT5d1mbI0K04aqSkHQEKs7yBhESP3bLD-Ss-G_rULEHID7ez-EIiTe5uMnyz6y12?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\" style=\"width:634px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Your sentences are too vague.<\/strong><\/h3>\n\n\n\n<p>Picture this: You\u2019re on a B2B <a href=\"https:\/\/smartreach.io\/blog\/what-is-cold-calling\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cold call<\/a> and say, \u201c<em>We can bring you hundreds of clients!<\/em>\u201d<\/p>\n\n\n\n<p>Such vagueness is a clear-cut sign of an outdated sales language. It totally erodes credibility and trust. And if set on repeat, it will eventually leave you with nothing.<\/p>\n\n\n\n<p>The up-to-date sales language, on the contrary, is very precise and factual. In this context, you should thoroughly approach pre-call preparation and revise your <a href=\"https:\/\/smartreach.io\/blog\/cold-calling-scripts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">B2B cold calling scripts<\/a> to add concrete numbers based on your prospect research findings and capabilities.<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>\u201c<em>We can attract 600 new leads to your business within one month.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You mislead your prospects.<\/strong><\/h3>\n\n\n\n<p>Let\u2019s look at the following statement by a <a href=\"https:\/\/smartreach.io\/blog\/build-predictable-revenue-pipeline-for-saas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SaaS<\/a> sales representative:<\/p>\n\n\n\n<p><em>\u201cOur software integrates seamlessly with any platform. It will immediately boost your team\u2019s productivity by 50%!\u201d<\/em><\/p>\n\n\n\n<p>Why is it misleading?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overgeneralization:<\/strong> Integration with <strong>any platform<\/strong> is unrealistic.<\/li>\n\n\n\n<li><strong>Exaggeration:<\/strong> This percentage gives starry-eyed expectations, which may be unachievable, especially if the salesperson doesn\u2019t know the prospect\u2019s challenges and processes.<\/li>\n<\/ul>\n\n\n\n<p>Mark Pierce, CEO at\u00a0<a href=\"https:\/\/wyomingllcattorney.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Wyoming Trust<\/a>, also remarks even something as small as an exaggerated phrase in your sales vocabulary can lead you into a legal minefield. He says, \u201cMisleading sales language can be classified as an unfair trade practice or false advertising prohibited by consumer protection laws. When consumers encounter it, they may keep documented copies or audio records of communication with sales reps and then file a complaint with regulatory bodies or a lawsuit for compensation.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You treat your sales leads as animals.<\/strong><\/h3>\n\n\n\n<p>Sounds rude, huh?<\/p>\n\n\n\n<p>That\u2019s because you either \u201chunt them down\u201d or \u201cfish them out\u201d in <a href=\"https:\/\/smartreach.io\/blog\/how-to-improve-sales-team-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sales team<\/a> conversations. If you\u2019re a <a href=\"https:\/\/smartreach.io\/blog\/sales-manager-job-description\/\">sales manager<\/a>, you should root out the habit of treating your prospects this way by your sales representatives and yourself. You don\u2019t \u201cnet,\u201d \u201ccapture,\u201d or \u201cbread\u201d them (to fry later).<\/p>\n\n\n\n<p>Your potential or existing customers are unique personalities with whom you interact and communicate to develop heartfelt connections and long-lasting relationships. Under the auspices of customer centricity, one of the current trends, you must instead focus on <a href=\"https:\/\/smartreach.io\/blog\/what-is-personal-selling\/\" target=\"_blank\" rel=\"noopener\" title=\"\">personal selling<\/a> techniques and humanize your sales conversations inside your team and with your customers.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 Expert Tips to Update Your Sales Language<\/strong><\/h2>\n\n\n\n<p>Refresh your sales language for maximum impact with these strategies from experts and business leaders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Modify your sales talk to resonate with your audience.<\/strong><\/h3>\n\n\n\n<p><em>Let this strategy bestow upon you the glory of sales, wherefore you might need to embrace it.<\/em><\/p>\n\n\n\n<p>Hey, watch your sales language! As you\u2019ve seen above, you may still speak in archaisms or outdated wordings, while your sales audience just ROFLs at your DMs or emails.<\/p>\n\n\n\n<p>Phil Strazzulla, Founder at\u00a0<a href=\"https:\/\/www.selectsoftwarereviews.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SelectSoftware Reviews<\/a>, shares his experience of targeting younger generations of recruiters and HR leaders. \u201cAs we majorly target Gen Z and Millennials, we often use memes and GIFs in communications. And, of course, where would our sales vocabulary be without HR slang!\u201d<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>Phil Strazzulla gives a high five like this via email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdQkucDUz6bfKmHjpL0KBrk9tit_RGvuP5foYMOEY-sHzLxrfGfdMCiQuRr-vtzrC7ZC7rhExXoKu59O9hNxxgqtBSo2qfIGrVLnQX8Gye14z62Zz1r3oxWKekWcy-s0sMk3Ak8tePESExgNBgEnrKPC-M?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\"\/><\/figure>\n\n\n\n<p>He also recommends using Internet slang when communicating with younger audiences. It is typically formed with abbreviations like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LOL (Laughing out loud)<\/li>\n\n\n\n<li>IRL (In real life)<\/li>\n\n\n\n<li>IMHO (In my humble opinion)<\/li>\n\n\n\n<li>FYI (For your information)<\/li>\n\n\n\n<li>DM (Direct message)<\/li>\n<\/ul>\n\n\n\n<p>If you want to renovate your <a href=\"https:\/\/smartreach.io\/blog\/linkedin-sales-sequence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn sales<\/a> language, start with the word \u201cLinkedIn\u201d itself and shorten it to \u201cLI\u201d to sound more up-to-date. For example, <em>I\u2019d love to connect here on LI!<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXf4JDKZoFMmUSZRYrb2FnLzAn7wBXnNajN7poKcico3czmScj4SD4A113tYee1BWuT2AeUzzDkYvEesTV9wOB299QiTMsl4Xe-sP2LPQ9xsaR07N8SGPTOc_8rEsKDXOXSGlWRjzB7u4herHS9pVaMftgbs?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Don\u2019t try to sell\u2014try to personalize.<\/strong><\/h3>\n\n\n\n<p>The scenario probably unfolds this way.<\/p>\n\n\n\n<p>You are so zealous to close the deal faster that your sales language turns into pressing and urgent buy-or-die terminology (<em>it\u2019s now or never<\/em>, <em>before it\u2019s too late<\/em>, etc.) At this rate, it acts as a push-away and appalls the client.<\/p>\n\n\n\n<p>For Lankitha Wimalarathna, Founder &amp; CEO of <a href=\"https:\/\/www.hiveage.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hiveage<\/a>, the contemporary language of sales is never about hard selling; it\u2019s always about personalization. He notes, \u201cIt\u2019s essential to segment your sales leads or clients and define what motivates them, what pain points they experience, and what they truly crave at the moment. Then, add a personal touch (e.g., use the name and the pronoun \u2018<em>you<\/em>\u2019) to your sales talk.\u201d<\/p>\n\n\n\n<p>In fact, personalized emails see a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/experian-marketing-services-study-finds-personalized-emails-generate-six-times-higher-transaction-rates-243742311.html\" target=\"_blank\" rel=\"noopener\" title=\"\">29% boost<\/a> in the open rate and 41% in the CTR compared to generic ones.<\/p>\n\n\n\n<p>But no matter whether it\u2019s email, call, or <a href=\"https:\/\/smartreach.io\/blog\/linkedin-outreach-automation-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">LinkedIn outreach<\/a>\u2014create a soft sales environment through masterful personalization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Experiment with questions.<\/strong><\/h3>\n\n\n\n<p>Do you ask your clients engaging yet appropriate <a href=\"https:\/\/smartreach.io\/blog\/building-rapport-with-clients\/\" target=\"_blank\" rel=\"noopener\" title=\"\">questions to build rapport in sales<\/a>?<\/p>\n\n\n\n<p>Axel Lavergne, Founder at\u00a0<a href=\"https:\/\/www.reviewflowz.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ReviewFlowz<\/a>, argues that every sales rep should use relevant, talk-inviting questions in their sales language. \u201cAsk a meaningful question to start the conversation rolling and see where it rolls into. Next time, formulate it another way and analyze what works more effectively in your sales process.\u201d<\/p>\n\n\n\n<p>He suggests experimenting with various question types to upgrade your sales language:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Hey, can we talk\/chat\/discuss\u2026?<\/em><\/li>\n\n\n\n<li><em>How would you feel in case ____?<\/em><\/li>\n\n\n\n<li><em>Have you ever found yourself ____?<\/em><\/li>\n\n\n\n<li><em>Would you believe it if I told you ____?<\/em><\/li>\n\n\n\n<li><em>What if ____?<\/em><\/li>\n\n\n\n<li><em>Did you know ____?<\/em><\/li>\n<\/ul>\n\n\n\n<p>Why not rewrite the rules of your email opening lines and insert questions into them?<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/smartreach.io\/blog\/how-to-write-a-follow-up-email\/\" target=\"_blank\" rel=\"noopener\" title=\"\">follow-up email<\/a> from Axel Lavergne after the sales lead did not respond, starting with: \u201c<em>Me again. Did you know you can tag each of your reviews?<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdV_6gzEYk8fv7ZXLVqayu-u_00xiW52bbFYdlI2j_nT4KkZUIpH6ADHZlRBF_k1ino2RNiLPZzACzkmA7zXpvYmNpIW8kZlwSA8xWdz8PVRUIKsCnnSd_rKwe-Oxdo9a8Lz_PejEEAwnzUqrRmuK7Tsltp?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\" style=\"width:646px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Give specifics.<\/strong><\/h3>\n\n\n\n<p>We\u2019ve covered some bits of this tactic when discussing one particular sign of outdated sales language\u2014vagueness, which alerts the client about a generic <a href=\"https:\/\/smartreach.io\/blog\/masterclass\/cold-email\/sales-email-templates-for-sales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sales email<\/a> or call.<br>And yet, Tom Golubovich, Head of Marketing &amp; Media Relations at\u00a0<a href=\"https:\/\/ninjatransfers.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ninja Transfers<\/a>, has more to say on this matter. He mentions, \u201cTo me, the modern sales language relies on the maxim: you either talk in numbers (weaving them into stories, if you wish) or don\u2019t talk at all. And when you decide to talk, the key criterion here is to give 100% realistic, measurable data.\u201d<\/p>\n\n\n\n<p>For instance, the Ninja Transfers sales team does that by indicating the guaranteed two-day delivery and over 3,500 items.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXd-tGlKoCRqVsdEcZD6DwV1Bo0bFvm6WfMIlkHohC_EE6WXkpa9CPX0OQ_RbGID9EIhrUoYaT1P65AvnYLJrZSAtE6D6PPvVslVTrh9KjLG7VGIWZ0MsXppf7fsKtJF6zcKSY9MXKvUibhqipGwP2AGnrQ?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Grab this list of specifics you can add to your sales language:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geographic data (e.g., 782 active clients in the region)<\/li>\n\n\n\n<li>Case studies with numeric results (e.g., The company saw a 14% reduction in operational costs within six months)<\/li>\n\n\n\n<li>Product\/service usability metrics (e.g., Our app boasts a 99.9% uptime)<\/li>\n\n\n\n<li>Customer feedback data (e.g., We have gathered 1,000 five-star reviews).<\/li>\n<\/ul>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>Monday.com gives the percentage of users who started their Monday.com journey with a specific setup: <em>86% of monday.com users start here<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeVsnA80F85TUNZwobCZuPSnqw8bEcXNKSzFlkDYf0f8qhsjCY6Wup_1GwwTnIon8fjWFXbSBp5RPmKXNDFC89Dotz1SOV9gNSQvUeKpWd2FLFTmnspuOP3UebfzX5xMt0KSuiRjI2fY6O7uOBl7XafLwxM?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\" style=\"width:735px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Push emotional hot buttons with emojis.<\/strong><\/h3>\n\n\n\n<p>Although emojis have become mundane, they can significantly improve your sales lexicon when writing warm or <a href=\"https:\/\/smartreach.io\/blog\/cold-sales-email-campaigns-types-and-importance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cold emails<\/a>.<\/p>\n\n\n\n<p>Why exactly?<\/p>\n\n\n\n<p>John Baek, Founder of\u00a0<a href=\"https:\/\/www.jsbdigitalworks.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">JSB Digital Works<\/a>, explains, \u201cEmoji-powered sales language is universal, and you can use emojis in any case to sell your product or service. Thanks to their bright nature and visually captivating design compared to plain text, they draw attention instantly and provoke a higher emotional appeal and resonance.\u201d<\/p>\n\n\n\n<p>Here are some practical examples of using an emoji in the <a href=\"https:\/\/smartreach.io\/blog\/masterclass\/cold-email\/how-to-write-subject-line-and-body-copy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">email subject line<\/a> by different brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Announcing a new feature (SocialBee): <em>Our Threads integration is here!<\/em> <img loading=\"lazy\" decoding=\"async\" alt=\"\ud83c\udf89\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXerDoNaOSIihucf7TlAvz3UzJMPo7yQMEPk-xJ3mjF5wLAuQu7mogaFvAGZmIp8F7Wj9yC_EzDeWd4JhFGZL3v3vFhnEsUbcFq2hFLOW11R4i4OAy8_h9t1a5CXa1bi9SlnMAOB9_9YiWyECpkc3-Rdjclg?key=Kn5UlXzBiLwHVgHCygh4gw\" width=\"17\" height=\"17\"><\/li>\n\n\n\n<li>Encouraging feedback (Polywork): <em>We want your feedback<\/em> <img loading=\"lazy\" decoding=\"async\" alt=\"https:\/\/www.emojibase.com\/resources\/img\/emojis\/apple\/1f64f.png\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdBdC-NNvCXDuaImrsmBepbMVAHET3vqhPz1qJCcG2zgxlwsFteJ9zpOJdT7UTQn91Ilg84p47ZdqJSX2cuX5Ez08T03pPPXQlvkkPN68_QkSWfclzztTRHBNAKDsOmvHUQET4WgRMDJipHgc7CpEcuX3A?key=Kn5UlXzBiLwHVgHCygh4gw\" width=\"20\" height=\"20\"><\/li>\n\n\n\n<li>Offering a <a href=\"https:\/\/smartreach.io\/blog\/black-friday-deal-software-saas-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Black Friday deal<\/a> (Plerdy): <em>Still Time to Catch Our Black Friday Excitement and More!<\/em> <img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"20\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeNzPgu-o24zHzjr4IKzM_9G38SwUjvTsMnru8kdCH_kLHNZHXXwRFjLPBaK9Ef3XHvCwznAZB5yNrTwCd6ydBS5myBXdusMNkgMz9joGsq6Is1mk3Xh8dQKfxoA00LJQ-w9ZZ_ow6-i42oEDVq4nq10cJh?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"\ud83c\udf1f\"><\/li>\n\n\n\n<li>Inviting to a webinar (Universum): <img loading=\"lazy\" decoding=\"async\" alt=\"\ud83d\udce3\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXdnD2ilz9hKccKjREAwwVqNhjNAHga1TOae_AaO2Mw7c2qP2dfj7g_b-U91ujIvPNt_YU_iB5zQRiXQEsVpsHpC0cfEuF41eMu8tqyfpb6wNLwryjiLihnDNl1wHb81WDeC1UmDRXPfK26_KJvrS1Va-EvG?key=Kn5UlXzBiLwHVgHCygh4gw\" width=\"18\" height=\"18\"> <em>Last Chance! Join Our Exclusive Employer Branding Trends Webinar!<\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Go creative and be unexpected.<\/strong><\/h3>\n\n\n\n<p>Bet your potential client would be surprised to get a \u201c<em>Happy Birthday<\/em>\u201d message when, in reality, it\u2019s not their day of birth.<\/p>\n\n\n\n<p>That\u2019s actually one of Motivosity\u2019s <a href=\"https:\/\/smartreach.io\/blog\/b2b-sales-subject-lines\/\" target=\"_blank\" rel=\"noopener\" title=\"\">email subject lines for B2B<\/a> sales. And here\u2019s the email body with an immediate explanation: \u201c<em>Don\u2019t worry\u2014we know today isn\u2019t your birthday!<\/em>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXc8D5qxNqpgMEgim01B1A9g3U2-2UANPuOgvAfLaJ5onnGgqy68K4gx0fDqmdHbtV1auWiRif5a-Zbyb_UlMVYe2rwe6n7DH6VwjG6QFCivS-cUhkRMwyoVMdx6pLtR-KR3k15XkdQyuHu7Qd_c45i1-Xk3?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"sales language\"\/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Logan Mallory, Vice President of Marketing at\u00a0<a href=\"https:\/\/www.motivosity.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Motivosity<\/a>, believes it\u2019s creativity that keeps your sales language updated. \u201cForget about spray-and-pray automated messages or canned sentences without a hint of originality. Instead, try to constantly renew your sales vocabulary with extraordinary and unexpected phrases that can surprise and wow your audience.\u201d<\/p>\n\n\n\n<p>Isn\u2019t it time to reinforce your <a href=\"https:\/\/smartreach.io\/blog\/sales-pitch-examples\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sales pitches<\/a> with a creative spark?<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Last Word Before You Switch to Modernized Sales Language<\/strong><\/h2>\n\n\n\n<p>So, your final step is to get rid of outdated sales phrases nobody wants to hear or read.<\/p>\n\n\n\n<p>Mix up these tactics to refine your sales vocabulary and let <a href=\"https:\/\/smartreach.io\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SmartReach<\/a> help you personalize your emails to the fullest. <a href=\"https:\/\/app.smartreach.io\/register\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Give it a try<\/a> today and see the results instantly.<\/p>\n\n\n\n<p><s>Best regards,<\/s><\/p>\n\n\n\n<p>Oops\u2014<\/p>\n\n\n\n<p>Cheers! <img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"20\" src=\"https:\/\/lh7-us.googleusercontent.com\/docsz\/AD_4nXeeA_dAt5Y9AiJOMywEn0ni59QGR2ve4MCgfvjtYO9seFl5Qi0sdvbnbMEPenw_t-Dra20JKz1TNKVVzq5evgy1N-cF5j6JoYi1boRMUvJSo-5XI7kvV0ZkkDH3ETxTOwkHQrx9lAz9ybRyYDbiMxTv3Ps?key=Kn5UlXzBiLwHVgHCygh4gw\" alt=\"Winking Face Emoji (Apple\/iOS Version)\"><\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/app.smartreach.io\/register\/?utm_source=smartreach_blog&amp;utm_medium=try_for_free_banner&amp;utm_campaign=sales_language\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/1-1.png\" alt=\"sales language\" class=\"wp-image-15633\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/1-1.png 1000w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/1-1-300x90.png 300w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/1-1-768x230.png 768w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/1-1-150x45.png 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We hope this article \u201cfinds you well.\u201d Did it \u201ccatch you at a good time\u201d? If such phrases still prevail in your sales lexicon, there\u2019s one crucial thing we should warn you about. This sales language is as stale as a hundred-year-old piece of bread. No wonder it repels potential customers from joining your sales [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":15935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[194],"class_list":["post-15932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales_development","tag-sdr"],"blocksy_meta":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/07\/Smartreach-17.png","_links":{"self":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/15932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/comments?post=15932"}],"version-history":[{"count":3,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/15932\/revisions"}],"predecessor-version":[{"id":15936,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/15932\/revisions\/15936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/media\/15935"}],"wp:attachment":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/media?parent=15932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/categories?post=15932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/tags?post=15932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}