{"id":13767,"date":"2024-05-24T11:37:24","date_gmt":"2024-05-24T11:37:24","guid":{"rendered":"https:\/\/smartreach.io\/blog\/?p=13767"},"modified":"2025-12-05T12:54:36","modified_gmt":"2025-12-05T12:54:36","slug":"acv-vs-arr","status":"publish","type":"post","link":"https:\/\/smartreach.io\/blog\/acv-vs-arr\/","title":{"rendered":"Understanding ACV Vs ARR in SaaS Business"},"content":{"rendered":"\n<p>Businesses often discuss ACV Vs ARR&nbsp; as key revenue metrics, but it&#8217;s crucial to understand they are not interchangeable.<\/p>\n\n\n\n<p>These terms are frequently mentioned in boardrooms and executive meetings, yet many companies struggle to leverage them effectively.<\/p>\n\n\n\n<p>SaaS business success relies on subscription models, revenue growth, average revenue, and recurring income. Strong ARR and ACV figures support growth and provide <a href=\"https:\/\/smartreach.io\/blog\/sales-marketing-glossary\/kpi-key-performance-indicator\/\">key performance indicators (KPIs)<\/a>, but they serve different purposes.&nbsp;<\/p>\n\n\n\n<p>This article explores the difference between ACV Vs ARR and where each metric is most beneficial and how to apply them effectively.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Definition of ACV Vs ARR<\/h2>\n\n\n\n<p><strong>ACV: <\/strong>Annual Contract Value (ACV) is a metric that businesses use to calculate the total yearly income generated from a customer\u2019s contract. It&#8217;s commonly used in SaaS and telecom sectors where clients sign contracts for specific periods.<\/p>\n\n\n\n<p><strong>ARR<\/strong>: <a href=\"https:\/\/smartreach.io\/blog\/sales-marketing-glossary\/arr-annual-recurring-revenue\/\">Annual Recurring Revenue<\/a> (ARR) measures the predictable, recurring revenue a business expects to generate over a year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps to calculate ACV<\/h3>\n\n\n\n<p>ACV formula = ACV= Total contract value <strong>\/ <\/strong>Number of years<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example 1<\/h4>\n\n\n\n<p>Customer X signs a two-year annual subscription contract with a total value of $2000.<\/p>\n\n\n\n<p>ACV= 2000\/2=1000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example 2<\/h4>\n\n\n\n<p>Customer Y signs a four-year contract worth $8000.<\/p>\n\n\n\n<p>ACV= 8000\/4=2000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example 3<\/h4>\n\n\n\n<p>Customer Z opts for a three-year, monthly subscription contract at $150 per month.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Annual subscription rate<\/li>\n<\/ol>\n\n\n\n<p>150\u00d712=1800<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Total contract value:<\/li>\n<\/ol>\n\n\n\n<p>1800\u00d73=5400<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>ACV<\/li>\n<\/ol>\n\n\n\n<p>5400\/3=1800<\/p>\n\n\n\n<p>ACV helps businesses compare various types of recurring revenue accounts quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calculating ACV Across Multiple Contracts:<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"250\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV.webp\" alt=\"\" class=\"wp-image-13897\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV.webp 750w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-300x100.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Calculate the ACV for each account and then average them.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer A: $3000 ACV<\/li>\n\n\n\n<li>Customer B: $4500 ACV<\/li>\n\n\n\n<li>Customer C: $6000 ACV<\/li>\n<\/ul>\n\n\n\n<p><strong>Total ACV<\/strong><\/p>\n\n\n\n<p>3000+4500+6000=13500<\/p>\n\n\n\n<p><strong>Average ACV<\/strong><\/p>\n\n\n\n<p>13500\/3=4500<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Method 2<\/h4>\n\n\n\n<p>Batch calculations for multiple customers.<\/p>\n\n\n\n<p>Three customers on one-year contracts worth $20,000 each.<\/p>\n\n\n\n<p>20000\u00d73=60000<\/p>\n\n\n\n<p>Four customers on two-year contracts worth $50,000 each.<\/p>\n\n\n\n<p>500002\u00d74=100000<\/p>\n\n\n\n<p>Two customers on three-year contracts worth $90,000 each.<\/p>\n\n\n\n<p>900003\u00d72=60000<\/p>\n\n\n\n<p><strong>Total ACV<\/strong><\/p>\n\n\n\n<p>60000+100000+60000=220000<\/p>\n\n\n\n<p><strong>Average ACV<\/strong><\/p>\n\n\n\n<p>220000\/9\u224824444<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps to calculate ARR<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"250\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR.webp\" alt=\"\" class=\"wp-image-13896\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR.webp 750w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-300x100.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Example<\/strong><\/p>\n\n\n\n<p>If your total annual revenue is $500,000 and non-recurring revenue is $50,000,<\/p>\n\n\n\n<p>ARR=500000\u221250000=450000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Standard Calculation Method<\/strong><\/h4>\n\n\n\n<p><strong>Formula<\/strong><\/p>\n\n\n\n<p>ARR=ARR at beginning of the year+ARR from new customers+ARR from upgrades\u2212ARR lost to downgrades\u2212ARR lost to churn<\/p>\n\n\n\n<p>Example:<\/p>\n\n\n\n<p>Starting ARR: 150 annual subscriptions at $1000 each.<\/p>\n\n\n\n<p>150\u00d71000=150000<\/p>\n\n\n\n<p>During the year:<\/p>\n\n\n\n<p>Gain 30 new $1000 subscriptions.<\/p>\n\n\n\n<p>30\u00d71000=30000<\/p>\n\n\n\n<p>Upsell 15 customers to $1500 subscriptions.<\/p>\n\n\n\n<p>15\u00d7500=7500<\/p>\n\n\n\n<p>Downgrade 20 customers to $800 subscriptions<\/p>\n\n\n\n<p>20\u00d7200=4000<\/p>\n\n\n\n<p>Lose 5 customers ($1000 each).<\/p>\n\n\n\n<p>5\u00d71000=5000<\/p>\n\n\n\n<p><strong>ARR Calculation<\/strong>:<\/p>\n\n\n\n<p>ARR=150000+30000+7500\u22124000\u22125000=178500<\/p>\n\n\n\n<p>For monthly subscriptions, calculate MRR first, then annualize it:<\/p>\n\n\n\n<p>MRR=\u2211(Monthly revenue)<\/p>\n\n\n\n<p>ARR=MRR\u00d712<\/p>\n\n\n\n<p>By understanding and calculating these metrics accurately, businesses can better monitor financial health, plan growth strategies, and optimize revenue streams. They can take loans with more confidence when they have clear visibility into predictable recurring revenue. To further streamline this process, lenders in their turn can rely on <a href=\"https:\/\/hesfintech.com\/commercial-lending-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">commercial loan servicing software<\/a>, which automates repayment tracking, compliance checks, and customer account management.<\/p>\n\n\n\n<p>If you want to read more about ARR, we have discussed this topic in details in a separate article.<br><br>Check out: <a href=\"https:\/\/smartreach.io\/blog\/sales-marketing-glossary\/arr-annual-recurring-revenue\/\"><strong>What is Annual Recurring Revenue (ARR) ?<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Examples ACV Vs ARR<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example: Calculating ACV for a SaaS Company<\/strong><\/h4>\n\n\n\n<p>Company: CloudSoft Solutions<\/p>\n\n\n\n<p>Service: Cloud-based project management software<\/p>\n\n\n\n<p>Customer Contract Details:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer: TechCorp Inc.<\/li>\n\n\n\n<li>Contract Duration: 1 year<\/li>\n\n\n\n<li>Subscription Fee: $10,000 per year<\/li>\n\n\n\n<li>Additional Features Add-On: $2,000 per year<\/li>\n\n\n\n<li>Annual Support Fee: $1,000 per year<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Calculation<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Base Subscription Fee: $10,000<\/li>\n\n\n\n<li>Add-Ons: $2,000<\/li>\n\n\n\n<li>Support Fee: $1,000<\/li>\n<\/ol>\n\n\n\n<p>Annual Contract Value (ACV) = Base Subscription Fee + Add-Ons + Support Fee<\/p>\n\n\n\n<p>ACV = $10,000 + $2,000 + $1,000<\/p>\n\n\n\n<p>ACV = $13,000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Explanation<\/strong><\/h4>\n\n\n\n<p>For TechCorp Inc., the total annual revenue generated from their contract with CloudSoft Solutions is $13,000. This includes the base subscription fee of $10,000, an additional $2,000 for extra features, and a $1,000 annual support fee.<\/p>\n\n\n\n<p>This ACV helps CloudSoft Solutions understand the yearly value of their contract with TechCorp Inc., providing insight into revenue from this specific customer. Additionally, it aids in planning for pricing strategies and evaluating the overall value of customer contracts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Example: Calculating ARR for a Subscription-based Company<\/strong><\/h4>\n\n\n\n<p>Company: FitnessPro Solutions<\/p>\n\n\n\n<p>Service: Online fitness training and wellness programs<\/p>\n\n\n\n<p>Customer Subscription Details:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly Subscription Fee per Customer: $50<\/li>\n\n\n\n<li>Number of Subscribers: 500<\/li>\n\n\n\n<li>Annual Subscription Fee per Customer: $600 ($50 x 12 months)<\/li>\n\n\n\n<li>Additional Services (e.g., personalized coaching): $10,000 per year<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Calculation<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Monthly Subscription Revenue:\n<ul class=\"wp-block-list\">\n<li>Monthly Fee x Number of Subscribers = $50 x 500 = $25,000<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Annual Subscription Revenue from Monthly Fees:\n<ul class=\"wp-block-list\">\n<li>Monthly Subscription Revenue x 12 months = $25,000 x 12 = $300,000<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Additional Annual Revenue (Personalized Coaching):\n<ul class=\"wp-block-list\">\n<li>$10,000<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Annual Recurring Revenue (ARR) = Annual Subscription Revenue + Additional Annual Revenue<\/p>\n\n\n\n<p>ARR = $300,000 + $10,000<\/p>\n\n\n\n<p>ARR = $310,000<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Explanation<\/strong><\/h4>\n\n\n\n<p>FitnessPro Solutions generates $25,000 per month from 500 subscribers, which amounts to $300,000 annually from monthly subscriptions.&nbsp;<\/p>\n\n\n\n<p>Additionally, they earn $10,000 per year from personalized coaching services. Therefore, the total Annual Recurring Revenue (ARR) for FitnessPro Solutions is $310,000.<\/p>\n\n\n\n<p>This ARR figure helps FitnessPro Solutions assess their predictable, recurring revenue for the year, providing valuable insight into the company\u2019s financial health and aiding in long-term planning and growth strategies.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits and limitations of ACV Vs ARR<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"487\" height=\"1024\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-Prons-Cons-487x1024.webp\" alt=\"\" class=\"wp-image-13899\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-Prons-Cons-487x1024.webp 487w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-Prons-Cons-143x300.webp 143w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-Prons-Cons-730x1536.webp 730w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-Prons-Cons.webp 750w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"1024\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-Prons-Cons-482x1024.webp\" alt=\"\" class=\"wp-image-13901\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-Prons-Cons-482x1024.webp 482w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-Prons-Cons-141x300.webp 141w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-Prons-Cons-723x1536.webp 723w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ARR-Prons-Cons.webp 750w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who will use ACV Vs ARR<\/h2>\n\n\n\n<p><strong>Financial services<\/strong><\/p>\n\n\n\n<p>Financial institutions like banks, <a href=\"https:\/\/hardmoneylenders.io\/\" target=\"_blank\" rel=\"noopener\" title=\"\">lending firms<\/a>, and wealth management firms leverage ARR to assess recurring revenue from services like deposit accounts and debit cards. ACV, meanwhile, measures one-time purchase revenue from offerings such as <a href=\"https:\/\/www.sofi.com\/home-loans\/fha-loans\/\" target=\"_blank\" rel=\"noopener\" title=\"\">fha mortgage loans<\/a>, credit cards and <a href=\"https:\/\/defymortgage.com\/learn\/dscr-loan-interest-rates-find-rates-here\/\" target=\"_blank\" rel=\"noopener\" title=\"\">dscr loan rates<\/a>.<\/p>\n\n\n\n<p><strong>Telecom companies<\/strong><\/p>\n\n\n\n<p>Telecom entities utilize ACV to quantify revenue from purchases like new phone plans and add-ons, while ARR tracks recurring revenue from subscription services such as data plans and roaming charges. For more insights into industry developments, explore the latest telecommunication trends shaping the future of technology and connectivity.<\/p>\n\n\n\n<p><strong>Software companies<\/strong><\/p>\n\n\n\n<p>Software firms primarily utilize the ARR metric to gauge recurring revenue from subscription-based services, aiding in identifying growth prospects and tracking progress towards objectives. Additionally, they employ ACV to assess revenue from one-time purchases, informing financial management and product pricing decisions.<\/p>\n\n\n\n<p><strong>Retail companies<\/strong><\/p>\n\n\n\n<p>In retail, both ARR and ACV are instrumental in evaluating the effectiveness of promotions, discounts, and new products. ARR tracks recurring revenue from subscriptions or loyalty programs, while ACV measures one-time purchase revenue.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>In summary, both ACV Vs ARR offer valuable insights into revenue generation and financial performance for businesses.&nbsp;<\/p>\n\n\n\n<p>ACV provides a detailed view of revenue from individual contracts, aiding in pricing strategies and evaluating sales efforts.&nbsp;<\/p>\n\n\n\n<p>However, it may be time-consuming to calculate and overlooks one-time transactions.&nbsp;<\/p>\n\n\n\n<p>ARR, on the other hand, offers a broader perspective on recurring revenue trends, facilitating long-term financial planning and growth strategies.&nbsp;<\/p>\n\n\n\n<p>By leveraging both metrics, businesses can gain a comprehensive understanding of their revenue streams and make informed decisions to drive success.<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Are there specific timeframes for ACV and ARR?<\/strong><\/h3>\n\n\n\n<p>No, ACV and ARR do not adhere to fixed timeframes. Instead, companies determine the timeframe based on their specific business requirements. However, it&#8217;s recommended to maintain consistency in the timeframe chosen to ensure accurate benchmarking.<\/p>\n\n\n\n<p>For example, if a company opts for a one-year timeframe for the initial three years&#8217; calculations, it&#8217;s crucial to maintain the same timeframe for the fourth year and beyond. This consistency facilitates precise analysis and comparison of results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What factors influence ACV and ARR?<\/strong><\/h3>\n\n\n\n<p>Pricing stands as the primary factor influencing both ACV and ARR, given its direct impact on the company&#8217;s revenue generation potential. Additionally, customer behavior, marketing initiatives, and organizational objectives play significant roles in shaping both metrics. Evaluating ACV and ARR necessitates considering these factors diligently, given their substantial influence on the metrics&#8217; outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How can you increase ARR and ACV?<\/strong><\/h3>\n\n\n\n<p>Boosting ARR and ACV presents a pathway for businesses to amplify revenue and accelerate growth. Achieving this entails prioritizing pricing strategies, enhancing customer experience, refining product marketing, and bolstering customer retention efforts. By aligning these actions with ARR and ACV metrics, businesses can propel revenue generation, rendering them indispensable tools for burgeoning enterprises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which department should calculate ARR and ACV?<\/strong><\/h3>\n\n\n\n<p>Typically overseen by the finance department, the calculation of ARR and ACV falls within its purview due to their financial nature. Nevertheless, other departments like marketing and sales may also contribute to this process. Their involvement can offer valuable insights into customer behavior, data analytics, advertising effectiveness, and other elements influencing these metrics.<\/p>\n\n\n\n<p><em>SmartReach.io is a leading multi-channel <a href=\"https:\/\/smartreach.io\/\">sales engagement platform<\/a> for sales outreach sequences via email, Linkedin, calls, text, and WhatsApp.<\/em><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/id.smartreach.io\/register\/?utm_source=smartreach_blog&amp;utm_medium=try_for_free_banner&amp;utm_campaign=ACV-Vs-ARR\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/3-2.png\" alt=\"\" class=\"wp-image-13768\" srcset=\"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/3-2.png 1000w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/3-2-300x90.png 300w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/3-2-768x230.png 768w, https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/3-2-150x45.png 150w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Explore the distinction between ACV and ARR metrics, essential for evaluating revenue strategies and business growth. Get insights now<\/p>\n","protected":false},"author":23,"featured_media":14003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,126,124],"tags":[],"class_list":["post-13767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales_development","category-sales_development_leader","category-sales_manager"],"blocksy_meta":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/smartreach.io\/blog\/wp-content\/uploads\/2024\/05\/ACV-VS-ARR-3.webp","_links":{"self":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/13767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/comments?post=13767"}],"version-history":[{"count":11,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/13767\/revisions"}],"predecessor-version":[{"id":25591,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/posts\/13767\/revisions\/25591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/media\/14003"}],"wp:attachment":[{"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/media?parent=13767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/categories?post=13767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartreach.io\/blog\/wp-json\/wp\/v2\/tags?post=13767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}