{"id":9858,"date":"2023-10-28T13:03:50","date_gmt":"2023-10-28T13:03:50","guid":{"rendered":"https:\/\/smartreach.io\/blog\/?page_id=9858"},"modified":"2026-05-23T06:38:37","modified_gmt":"2026-05-23T06:38:37","slug":"importance-of-personal-branding-on-linkedin","status":"publish","type":"page","link":"https:\/\/smartreach.io\/blog\/webcasts\/omnichannel-strategy\/importance-of-personal-branding-on-linkedin\/","title":{"rendered":"Closing Big with an Omnichannel Strategy &amp; Personal Branding"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Closing Big with an Omnichannel Strategy &amp; Personal Branding<\/h1>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Have you ever felt your emotions running haywire when it comes to sales?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One day, you doubt your abilities as a salesperson, thinking if you&#8217;ve made the right career move. The next, you find your inbox flooded with LinkedIn messages, and you&#8217;re the sales superstar of the day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog, we\u2019ll discuss how a well-executed omnichannel strategy, combined with building a personal brand on LinkedIn, played an important role in closing a game-changing deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Watch this if you are not much of a reader.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Closing Big with an Omnichannel Strategy &amp; Personal Branding | SmartReach.io\" width=\"1242\" height=\"932\" src=\"https:\/\/www.youtube.com\/embed\/GMf2dm8Wa4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In this section, Srba speaks about how the right multichannel strategy clubbed with personal branding activity on LinkedIn could land you those big deals<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Importance of Omnichannel Outreach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Omnichannel or multichannel outreach is no longer just a sales &amp; marketing buzzword; it&#8217;s the real thing.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine a scenario where nothing seems to be working. You&#8217;re sending cold emails. Then try reaching out on LinkedIn. No responses, no progress.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s where an omnichannel strategy comes to the rescue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Srba understood the importance of being omnipresent in a prospect&#8217;s inbox pretty early. Using the right <a href=\"https:\/\/smartreach.io\/blog\/sales-outreach-via-omnichannel-platform\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sales outreach<\/a> tools, he automates and executes multichannel campaigns with ease.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While he&#8217;s busy building relationships and closing deals, the sales engagement tool is hard at work, ensuring that the prospects&#8217; attention is captured through a combination of email, cold calls, and LinkedIn. The goal is to warm up the prospects, gradually leading to responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lets quickly understand the benefits of omnichannel outreach<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More reach: By using multiple channels, you can reach more prospects than you could with any one channel alone.&nbsp;<\/li>\n\n\n\n<li>Better engagement: Omnichannel outreach helps you improve engagement with your prospects by providing them with a more personalized and consistent experience. For e.g, you can send a personalized emails, and then follow up with a message on LinkedIn if they don&#8217;t respond.<\/li>\n\n\n\n<li>Higher conversion: Omnichannel outreach gets you higher conversion rates than single-channel outreach. Its because it gives your prospects more opportunities to learn and engage with your product.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Power of Personal Branding on LinkedIn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Srba&#8217;s secret sauce for sales success is his personal brand on LinkedIn. He is constantly engaging with people on Linkedin. While you may not like all of content he shares, it&#8217;s clear that it works for him. He posts regularly, providing value to his audience through services, reports, and newsletters.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His objective is to keep his prospects engaged, so when the right moment arrives and he makes a pitch, they are more likely to respond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prospect receives a multitude of cold emails daily. They hardly open any of them because, well, there&#8217;s only so much time in a day. But Srba&#8217;s email caught the attention of one prospect who receives over 50 cold emails everyday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How? It was the combination of a personalized message and the prospect&#8217;s familiarity with Srba through LinkedIn.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Closing a Big Deal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Srba&#8217;s story isn&#8217;t just about the omnichannel approach and personal branding; it&#8217;s about the big deals that could have been missed or would have slipped away without these strategies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One particular prospect from the US received an average of 40 to 50 cold emails every single day. He rarely opened any. However, Srba&#8217;s approach was different. The initial contact was made through email, but it was Srba&#8217;s LinkedIn activity that helped close the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the prospect&#8217;s own words, &#8220;I get so many emails daily that I hardly read them. But this guy, Srba, caught my attention with his<a href=\"https:\/\/www.neo.space\/personalized-email-address\" target=\"_blank\" rel=\"noopener\" title=\" personalized email\"> personalized email<\/a>. I also know him from LinkedIn, where he shares interesting content. I booked a meeting with him, and now we&#8217;re in the final stages of signing a deal.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a real example that highlights the effectiveness of a well planned omnichannel strategy, where LinkedIn, calls and email complement each other. This in combination with building a personal brand on LinkedIn, which helps you stay on your prospects&#8217; radar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, Srba&#8217;s sales success story showcases the value of a good multichannel outreach strategy and personal branding. It need not be perfect, but it should be consistent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not just about being seen but also about building trust and rapport with your prospects. Keep posting on LinkedIn, keep engaging via multiple channels, and watch the deals pour in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Closing Big with an Omnichannel Strategy &amp; Personal Branding Have you ever felt your emotions running haywire when it comes to sales?&nbsp; One day, you doubt your abilities as a salesperson, thinking if you&#8217;ve made the right career move. The next, you find your inbox flooded with LinkedIn messages, and you&#8217;re the sales superstar of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9866,"parent":9161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9858","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover the power of omnichannel strategies and personal branding in sales success. 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