A/B Testing in Sales: Optimize Your Campaigns for Better Results

A/B Testing Back to Glossary A/B testing serves as the foundation, for optimizing products or processes through data analysis. Have you ever pondered why certain products outperform others? It’s not about having the concept or the largest budget. Instead it…
Multivariate Testing Back to Glossary Did you know? Researchers used multivariate testing in the 1930s to optimize magazine and newspaper ads, sending different versions to different regions to see which performed best. Nowadays, software companies experience a 27% increase in…
Ever wondered why some cold emails get replies while others don’t? It’s not always about the email content—it’s often about the email timing. Yes, timing in cold email plays an important role in the success of the overall campaign. Finding…
B2B cold email subject lines are responsible for better open rates. They hold the key to get you more meetings. It’s a no-brainer that 80% of B2B buyers prefer being contacted through email. In the case of such email outreach,…