Search Results for A/B testing

A/B Testing

A/B testing

A/B Testing Back to Glossary A/B testing serves as the foundation, for optimizing products or processes through data analysis. Have you ever pondered why certain products outperform others? It’s not about having the concept or the largest budget. Instead it…

Multivariate Testing

multivariate testing

Multivariate Testing Back to Glossary Did you know? Researchers used multivariate testing in the 1930s to optimize magazine and newspaper ads, sending different versions to different regions to see which performed best. Nowadays, software companies experience a 27% increase in…